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Twitter is the Most Widely Used Corporate Social Media Platform, But Facebook Leads With “Likes” (Followers)Twitter is the most widely used corporatesocial media platform. However, corporateFacebook pages have exponentially more likes(an average of 87,979) than Twitter accountshave followers (5,076).Twitter and Facebook websites have verydifferent purposes. Twitter is growing quicklyand is an excellent venue for companies tointeract with stakeholders in real time.Facebook is effective for building communities The Fortuneamong stakeholders. Global 100 Use Me the Most!Companies must think strategically about theirbusiness and communication goals and usethe right social medium for theappropriate purpose. BURSON–MARSTELLER EVIDENCE–BASED COMMUNICATIONS 40

Publié dans : Technologie, Business
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