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Data was collected by StatSocial in September and October 2013 based on
the followers of the top Twitter account from each of the Fortune Global 100
companies. The Fortune Global 100 companies were broken down by
industries, and Burson-Marsteller focused data analysis on seven industries
of the Fortune Global 100: automobile, energy, financial, healthcare, retail,
technology and telecommunication.
THE GLOBAL CORPORATE
Gender and Age of Followers of Healthcare Companies
32%
1.08x .94x
of followers are
between the ages of
26 AND 35
28%
of followers are
between the ages of
36 AND 45
2x
less likely than the
average user to be
FEMALE
Followers are
more likely than the
average user to be
MALE
Followers are
more likely than the average
user to be between the ages of
46 AND 55
Followers are
Locations, Work and Interests of Followers of
Healthcare Companies
10.7x
16.2x
TECHNOLOGYOUTDOORHEALTH/
FITNESS
SPORTS BUSINESS
FINANCIAL
INSURANCE
FASHION
POLITICS
SAN FRANCISCO COLUMBUS
SAINT LOUISCHICAGO
NEW YORK
TOP FIVE CITIES
followers are from
more likely to be
from SAINT LOUIS
than the average user
Followers are
more likely to be
from COLUMBUS
than the average user
Followers are
FOLLOWERS OF HEALTHCARE
COMPANIES ARE MORE LIKELY
THAN THE AVERAGE USER TO
WORK IN
FOLLOWERS ARE MORE
LIKELY THAN THE AVERAGE
USER TO BE INTERESTED IN
Followers of Healthcare Companies
43x
3.9xNETWORK SIZE
.6xLESS LIKELY THAN THE AVERAGE
USER TO BE INTERESTED IN
VIDEO GAMES
.7xLESS LIKELY TO BE INTERESTED
IN ART
300
AVERAGE
TWITTER USER
1614
FOLLOWERS OF
HEALTHCARE COMPANIESvs.
FOLLOWERS ARE
STRONGER THAN AVERAGE
TWITTER USERS
THEY HAVE A SOCIAL PULL
Followers of healthcare companies have an average
network size 3.9 times that of average Twitter users
Social pull measures how well followers are
connected across social media.
Healthcare
Companies
Twitter
InfluenceStudy
Who is following large global
companies on Twitter?
The average Twitter user has approximately 300
connections across all social media platforms, while
followers of healthcare companies average 1,614
connections across all social media platforms.

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Burson-Marsteller Global Corporate Twitter Influence Study: Healthcare Companies

  • 1. Data was collected by StatSocial in September and October 2013 based on the followers of the top Twitter account from each of the Fortune Global 100 companies. The Fortune Global 100 companies were broken down by industries, and Burson-Marsteller focused data analysis on seven industries of the Fortune Global 100: automobile, energy, financial, healthcare, retail, technology and telecommunication. THE GLOBAL CORPORATE Gender and Age of Followers of Healthcare Companies 32% 1.08x .94x of followers are between the ages of 26 AND 35 28% of followers are between the ages of 36 AND 45 2x less likely than the average user to be FEMALE Followers are more likely than the average user to be MALE Followers are more likely than the average user to be between the ages of 46 AND 55 Followers are Locations, Work and Interests of Followers of Healthcare Companies 10.7x 16.2x TECHNOLOGYOUTDOORHEALTH/ FITNESS SPORTS BUSINESS FINANCIAL INSURANCE FASHION POLITICS SAN FRANCISCO COLUMBUS SAINT LOUISCHICAGO NEW YORK TOP FIVE CITIES followers are from more likely to be from SAINT LOUIS than the average user Followers are more likely to be from COLUMBUS than the average user Followers are FOLLOWERS OF HEALTHCARE COMPANIES ARE MORE LIKELY THAN THE AVERAGE USER TO WORK IN FOLLOWERS ARE MORE LIKELY THAN THE AVERAGE USER TO BE INTERESTED IN Followers of Healthcare Companies 43x 3.9xNETWORK SIZE .6xLESS LIKELY THAN THE AVERAGE USER TO BE INTERESTED IN VIDEO GAMES .7xLESS LIKELY TO BE INTERESTED IN ART 300 AVERAGE TWITTER USER 1614 FOLLOWERS OF HEALTHCARE COMPANIESvs. FOLLOWERS ARE STRONGER THAN AVERAGE TWITTER USERS THEY HAVE A SOCIAL PULL Followers of healthcare companies have an average network size 3.9 times that of average Twitter users Social pull measures how well followers are connected across social media. Healthcare Companies Twitter InfluenceStudy Who is following large global companies on Twitter? The average Twitter user has approximately 300 connections across all social media platforms, while followers of healthcare companies average 1,614 connections across all social media platforms.