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Companies are Responding to Others Global Social Media Checkup

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Companies are Responding to Others
While some companies are just using social media as another channel to disseminate
information, many are participating in dialogue with stakeholders. Thirty-eight percent of
companies are responding to people’s tweets. About one-third (32%) are retweeting
comments from others, particularly American companies (41%).


Corporate Responses and Retweets
60%
49%
43% 41%
40% 38%
32%
25% 23% 28%

20%


0%
Total U.S. Europe Asia-Pacific


Percent Responding to People's Tweets Percent Retweeting
Burson-Marsteller Evidence-Based Communications 13

Publié dans : Business
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