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Companies With Fan Pages are Global Social Media Checkup

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Companies With Fan Pages are Fairly Engaged
Well over one-half (59%) of companies posted on their Facebook fan page in the past week,
and a much higher percentage of European companies had posts (82%). Companies in
Europe also posted more frequently (average of 5 posts in the past week) compared with the
overall average (3.6 posts). Most company postings are about general company news, and
product/promotion news that would be targeted to consumers.



Activity on Fan Pages in Past Week
Total U.S. Europe Asia-Pacific
Percentage of Fortune 100 Fan Pages with
59% 46% 82% 51%
Posts
Average Number of Posts 3.6 2.1 5.0 3.8




Burson-Marsteller Evidence-Based Communications 20

Publié dans : Business
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