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Fan Pages Provide Venues for Global Social Media Checkup

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Fan Pages Provide Venues for Fans to Voice Opinions
Many of the fans are active on the company pages, with 51% of the pages having “likes” from
fans in the past week and 43% having fan-initiated posts. Facebook fan pages have a unique
ability for allowing company stakeholders to initiate comments and present opinions in a
single location for both the company and other stakeholders to see. Many comments are
positive (i.e., “Love this!”) and some are specific complaints about products (many with
company responses).
Facebook Fan Activity on Corporate Fan Pages




Burson-Marsteller Evidence-Based Communications 22

Publié dans : Business
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