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U.S. Companies are Most Likely Global Social Media Checkup

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U.S. Companies are Most Likely to Have YouTube Channels
Fifty-nine percent of U.S. companies in the Fortune Global 100 have YouTube channels
compared with 52% in Europe, 35% in Asia-Pacific and 33% in Latin America.
Entertainment/electronics and auto companies are most likely to have YouTube channels.


Proportion of Companies with YouTube Channels
70%
59%
60%
50% 52%
50%
40% 35% 33%
30%
20%
10%
0%
Total U.S. Europe Asia-Pacific LatAm



Burson-Marsteller Evidence-Based Communications 27

Publié dans : Business
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