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Companies Recognize Value in Frequent Global Social Media Checkup

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Companies Recognize Value in Frequent and Sustained Engagement
Many companies have high activity levels on social networking sites. The vast majority
with active Twitter accounts (82%) have tweeted in the past week and at a high volume
(average of 27 tweets each). Fifty-nine percent have posted on their Facebook fan
pages, 68% posted YouTube videos and 36% blogged.



Frequency and Volume of Social Media Participation

Social Media site Frequency of Activity Percent with Activity # of posts
Twitter Past week 82% 27 tweets
Facebook Past week 59% 3.6 posts
YouTube Past month 68% 10 videos
Blog Past month 36% 7 blog posts




Burson-Marsteller Evidence-Based Communications 7

Publié dans : Business
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