Consumers' social media consumption behavior helped in changing their buying decisions. Recent research reveals that 80% of buying decisions in Indonesia is dominated by brand exposure in social media.
12. 12
Who are they following?
Following social media account by respondents
44 44
29
48
45
26
0
10
20
30
40
50
60
beauty
product
woman
healthy
product
E-Commerce Fashion
product
electronic
product
Food and
Beverage
Following brand
13. 13
Source of awareness of social media brand
account
60
49
41
10 14
0
10
20
30
40
50
60
70
official brand account
official news portal
account
friends
public figure official
account
celebrity official
account
source
15. 14 16 14
31
13
8 3
19
0
5
10
15
20
25
30
35
Make Over PAC
(Professional
ArDst CosmeDc)
Caring Colours Sari Ayu
yes
no
Number of share aier seeing the brand acDvaDon is social media.
16. 16
E-commerce Product
Number of brand has seen by respondents
62
42
33
18
28
0
10
20
30
40
50
60
70
Lazada Bukalapak Tokopedia Zalora Traveloka
e-commerce
20. 20
Financial non-Bank
Number of brand activation in social media
47
30
15
36
8
0
10
20
30
40
50
Adira Finance FIF Wom Finance Pegadaian Home Kredit
non bank
22. 22
Electronic Brand
Number of brand has seen by respondents
47
78
20
29
16 23
11
0
10
20
30
40
50
60
70
80
90
Apple Samsung Sony Lenovo Toshiba Asus Panasonic
electronic