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BOLO 2010 Mobile Marketing Do’s & Don’ts
Smartphone vs. Household Internet Source: google
Internet Traffic Year 2013 50% of Web traffic will come through mobile devices in 3 years 50% Mobile 50% PC Source: IDC
Hardware Market Share http://blog.nielsen.com/nielsenwire/online_mobile/android-most-popular-operating-system-in-u-s-among-recent-smartphone-buyers/
Consumption Market Share
Brands Need Help
So do Agencies
Sitewire
User Agent Detection - Bad
User Agent Detection - Good
URL Structure - Bad
URL Structure - Good
Minding the Side Door - Bad
Minding the Side Door- Good ?
Paid Search + Mobile - Bad
Paid Search + Mobile - Good
Mobile Display - Bad
Mobile Display - Good
Mobile Commerce - Bad
Mobile Commerce - Bad
Mobile Commerce - Bad
Mobile Commerce - Bad
Mobile Commerce - Bad
Mobile Commerce - Bad
Mobile Commerce - Bad
Mobile Commerce - Bad
Mobile Commerce - Bad
Mobile Commerce - Good
Mobile Commerce - Good
Mobile Commerce - Good
Mobile Commerce - Good
Mobile Commerce - Good
Mobile Commerce - Good
Mobile Commerce - Good
Promote Your App
Integrate Social
Sean Bartlett Director of Mobile Strategy sbartlett@sitewire.com @sean_bartlett http://www.sitewire.com/blog/category/mobile/

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BOLO2010 Bartlett