BROEKMAN communications has over 7 years experience in working with the real estate industry. From branding and marketing campaigns to entitlement PR and environmental design, we've got serious experience!
2. MARKETING + CREATIVE = BROEKMAN
-|- Founded as a full-service marketing/pr agency in August 2000
-|- Evolved into creative agency over past 5 years
-|- Specialized niche in working with Real Estate Industry,
Corporate, and Entertainment
-|- Services include:
Brand Management & Marketing Consulting
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Identity & Anniversary Campaigns
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Website Development
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Graphic Design & Printing
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Advertising – Print, Web and Grassroots
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Social Networks & Online Media Advertising
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3. REAL ESTATE INDUSTRY EXPERIENCE
Commercial:
Developers:
• Marcus & Millchap
• Weintraub Financial Services Identity Campaign
• Rosano & Partners
• TDG Corp Identity Campaign
• Creative Environments of Hollywood
• Malibu Lumber Yard Graphics & Signage
Program • 310 Development Company
• Elite Home Builders
• Advanced Builder LA
Financial - Lending & Mortgage:
• Stewart Title
Public Relations:
• Ridgegate Mortgage
• Consensus Planning Group
• Skyline Funding
• Congress for the New Urbanism
• North American Financial Solutions
Residential:
• Coldwell Banker
Home Improvement:
• ReMax on the Boulevard
3-B’z Painting
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• Pinnacle Estate Properties
3-B’z Maintenance
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• Bay Side Properties
4D Construction
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• OwenSells.com
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Family real estate investment support
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• Lightning Rentals
4. LAND USE & ENTITLEMENT MARKETING/PR
Consensus Planning Group
• Launched 20th anniversary campaign.
• Developed and executed multi-tiered
marketing & PR plan.
• Relaunched company at PCBC 2006.
• Directed marketing/design for major projects
including John Laing Homes, M. David Paul,
Standard Pacific Homes, J.h Snyder, BNSF,
OCTA and numerous others.
• Revamped all marketing materials, including
new logo development, collateral, & style guide.
• Managed all client /project marketing, creative
and printing.
• Clients include major real estate developers,
public affairs/pr agency contractors, city/county/
government entities and private parties seeking
land use and transportation consultation, community
relations programs and public relations assistance.
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5. CITY PLANNING/POLITICAL EXPERIENCE
Congress for the New Urbanism – provide alternatives to
urban sprawl. Conference caters to City Planners, Architects,
Politicians, and Environmentalists.
• roduced first annual CNU Civic Art Awards & Gala and
P
end of conference party in conjunction with the Congress
for the New Urbanism’s CNU XIII conference in
Pasadena, California in June 2005. Civic Art Awards
honored:
Phil Angelides, California State Treasurer - Lifetime Achievement
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Rick Cole, City Manager, City of Ventura - Policy and Implementation
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Frank Gehry, Architect / Craig Webb - Physical Design*
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Natural Resources Defense Council (NRDC) - The Environment (Joel
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Reynolds, LA Executive Director)
Antonio Villaraigosa, Los Angeles Councilman – Transportation
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References:
Liz Moule & Stefanos Polyzoides of Moule & Polyzoides
Peter Calthorpe of Calthorpe & Associates.
CNU President John O. Norquist (former Mayor of Milwaukee, Wisconsin)
Hank Dittmar, Chief Executive of the Prince’s Foundation for the Built
Environment Page 4
6. SHOPPING CENTER EXPERIENCE
Multiple Shopping Center Design
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Projects
Malibu Lumber Yard – contract since
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March 2008
Several clients/subbing (NDAs in
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affect)
- Graphic Design & Signage Program for
new upscale shopping centers in California
- Site plan includes Pylon, Monument and
Directory signage
- Tenant Renovation includes New Logo
development and New Tenant Signage
programs
- Recon and manage approvals with city
planning departments
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10. REAL ESTATE INDUSTRY EXPERIENCE
Coldwell Banker's 100th Anniversary Campaign
• Managed 100th Anniversary Campaign for Porter Ranch
and Northridge offices
• Developed 12 postcard direct mail postcard campaign
showcasing Coldwell Banker to the community
• Started recruitment program soliciting agents from
competitive companies
• Directed all design, copywriting, printing and
fulfillment
• Coordinated closely with Connecticut headquarters
on all approvals; highly political then!
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11. PARTNERSHIP SINCE JUNE 2005
-|- Creative Director & Marketing Director for four years
-|- 20th Anniversary Campaign; Grand-opening for 3 of 6 offices
-|- Established identity, logo, style guide & campaigns:
I. Pinnacle Estate Properties Inc.
II. Estate Division
III. Ridgegate Mortgage
-|- Supported over 350 agents to date
-|- Developed Company Listing Presentation & Agent Powerpoint
-|- Overseen over 150 agent and company direct mail & advertising campaigns, including
Encino’s agent recruitment campaigns
-|- Managed numerous agent identity campaigns, including logo, business cards, letterhead,
postcards - listings/solds, mailers, flyers, brochures, drops, cmas, door hangers, websites, etc.
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21. ENTERTAINMENT EXPERIENCE
Screen Actors Guild Foundation –
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“Brokeback Mountain” benefit premiere, Launch
$5m capital campaign
New Line Cinema “New World” Benefit
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Premiere for First Americans in the Arts
J. Paul Getty Center “Coming of Age” Exhibit
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Launch
North Hollywood Theatre & Arts Festival
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International Student Film Festival
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Storyopolis
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Columbia Pictures
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Sony Pictures Digital - Screenblast
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DreamWorks Animation
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Universal Studios – marketing for over 48
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feature film titles hitting ppv/vod window
22. NON-PROFIT EXPERIENCE
University Synagogue –Website; marketing retainer since 09-2007
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Beth Emet (Chicago, IL) – MMOTW, School Reg, Support x 4
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Bet Tzedec (Toronto, Canada) – MMOTW, Event Reg, School Reg
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Temple Sholom - MMOTW
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Membership Management Services (Los Angeles, CA) –
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Identity Campaign & New Website
Valley Beth Shalom (Encino, CA) – Nursery School logo,
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Parents Association, Chesed Connection, Website Committee
OpenSpace.com –Temple Aliyah & VBS special needs
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American Jewish University (formerly University of Judaism)
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(Alumni Association, 50th Anniversary, Development, Website)
Zimmer Children's Museum
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Valley Cities Jewish Community Center
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Kabbalah Centres International
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Anti-Defamation League
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B’nai B’rith Youth Organization + Habonim Dror
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