BTO 2014
2 e 3 dicembre, a Firenze in Fortezza da Basso
Booking.com
Andrea D’Amico
Regional Director Italia booking.com
Rob Ransom
Director Hotel Marketing e membro del Leadership Team di booking.com
The World of Booking.com
Day TWO | Emirate Hall [VISIONI] | 17.10 - 18.00
http://www.buytourismonline.com/eventi/booking-com/
Chiusura con il botto: in Emirates Hall [VISIONI] e per la prima volta in BTO, dopo un infinito corteggiamento, finalmente booking.com.
Al termine del keynote, Giancarlo Carniani con le Q & A.
2. Facts & Figures
Founded in 1996 in Amsterdam
Part of the Priceline Group
(PCLN) since 2005
550,000+ properties in 200+ countries
8,500+ dedicated employees
135+ offices in 50 countries
33+ million reviews from real guests
4.5 million room nights sold every week
3. Our Model
HR, Finance, Legal
Customer Service, Content
Demand
Marketing IT
Store
Properties
Supply
5. ● The moment of pure joy when people realize how great
their trip is going to be because they found the perfect
accommodation
● We have organized our entire company around our
100% commitment to getting it right for the customer
● Roll out
● United States: January 2013
● Australia: September 2013
● Canada: January 2014
● UK: February 2014
● Germany: May 2014
Delight of Right
13. 19% of all travelers book their vacation on mobile
30% of 25-35 year old currently use mobile to book holiday
50% of all hotel bookings will be made on a mobile device by 2017
24. What story
are your
property
photos
telling?
High-resolution photos.
Relevant photos showcase your
unique features and selling point
Guest reviews help identify what
customers enjoy about your property
Show potential guests
what they can expect
25. Why photos?
24 photos
Landscape
2048 x 1536 pixels
10 photos per room
Natural light
92% Visitors are more likely
to book with photos
Positive impact
on conversion
Manage guest
expectations
Justify the higher
rate
29. Hotels, We Have A Problem
Confidential ̶̶ All Rights Reserved | Copyright 2014- Hudson Crossing LLC
Hotel Distribution And Technology Map
1414
TMCs &
Travel agents
e.g. Amex GBT,
BCD, Carlson, etc
Search,
Metas & OTAs
e.g. Google,
Kayak, Booking,
Ctrip, Expedia,
PCLN, TripAdvisor
Hotel Web
e.g. TC, Sabre,
TIG, Open
Hospitality
Offline
• Call center
• Walk-in
• Large group
Leisure
traveler
GDS - Global
Distrib. Sys.
e.g. Amadeus,
Sabre, Travelport
CRS
e.g. Sabre, Trust,
Pegs, Genares,
TravelClick,
TravelTripper
Corporate
traveler
–Managed
–Unmanaged
Primary
Secondary
GDS Switch
i.e. Pegs
UltraSwitch
UltraDirect (GDS)
Channel Mgrs
e.g. EZYield,
SiteMinder,
RateGain, HBSi
PMS
e.g. Micros, Sabre,
Agilysys, RoomKey,
Atrio/SMS, Indra
Revenue Mgt.
e.g. IDeaS,
Duetto, ORMS,
easyRMS, PROS
Hotelier
B.I.
• Rate Shopping
• Demand
• CRM/Loyalty
Connectors
e.g. Derbysoft
Switchfly
Wholesalers
e.g. GTA, EAN,
HotelBeds,
Tourico, PCLN
Main channel
Secondary channel
Media Bins
e.g. Leonardo,
IcePortal,
CMSs, manual
Backoffice and
POS (n/a here)
e.g. Micros and
PAR Tech for POS,
HotSOS, CRM,
Campaigns, Loyalty.
Financials, etc
Figure A: Hudson Crossing’s overview of distribution and
31. Three keys to a successful property
website
Great branded experience for online guests
Easy to use on all devices
Seamless booking process
36. Property Websites for Accommodation Providers
• Content Management
• SEO optimized
• Up to 42 languages
• Design options
• Support for all
devices
• Integrated Booking Engine
• Performance reporting
and ROI analysis
- Google search algorithm 500-600 changes every year, 13 major ones in 2014 YTD
- 232 unique screen resolutions from all devices
- how many sites does a consumer visit before booking? 22 on average
Technology pain, not joy
Delivering a great online guest experience is increasingly challenging
Investments must deliver clear ROI
You know the phrase - “You can have your cake, and eat it too” This means you get the best possible combination of two things
So Booking HMS partners will be able to have their cake: a beautiful, easy to manage website
plus eat it too: the conversion and technology expertise of Booking.com