Market assessment analysis @ mbabecdoms

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Babasab Patil

Market assessment analysis @ mbabecdomsMarket assessment analysis @ mbabecdoms

Business Économie & finance

Heineken Brews Up Global Strategy ,[object Object],[object Object]

Heineken Brews Up Global Strategy (cont.) ,[object Object],[object Object],[object Object]

Foreign Market Analysis ,[object Object],[object Object],[object Object],[object Object]

Selection of Foreign Markets Initial Screening Basic Needs Potential/Foreign Trade Investment Second Screening Economic and Financial Forces Third Screening Political and Legal Forces Fourth Screening Sociocultural Forces Fifth Screening Competitive Forces Final Selection Personal Visit

Initial Screening ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Assessing Alternative Foreign Markets ,[object Object],[object Object],[object Object],[object Object]

Second Screening-- Financial and Economic Forces ,[object Object],[object Object],[object Object],[object Object],[object Object]

Second Screening-- Financial and Economic Forces ,[object Object],[object Object],[object Object],[object Object]

Second Screening-- Financial and Economic Forces ,[object Object],[object Object],[object Object]

Third Screening-- Political/Legal Forces ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Assessing Alternative Foreign Markets (cont.) ,[object Object],[object Object],[object Object],[object Object]

Fourth Screening-- Sociocultural Factors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Fifth Screening-- Competitive Forces ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Evaluating Costs, Benefits, and Risks ,[object Object],[object Object],[object Object],[object Object]

Evaluating Costs, Benefits, and Risks (cont.) ,[object Object],[object Object]

Final Selection ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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