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Pricing strategies and decisions @ baba

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Babasab Patil
Babasab Patil

Pricing strategies and decisions @ baba

Health & MedicineBusiness
1 of 11
Pricing Strategies and Decisions
LEARNING OBJECTIVES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
LO1. How do health care consumers, providers, and companies process and evaluate prices? ,[object Object],[object Object],[object Object]
LO2. What are the different methods and seven steps for setting an initial price for a product or service? ,[object Object],[object Object],[object Object],[object Object],[object Object]
LO2. What are the different methods and seven steps for setting an initial price for a product or service? (cont) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
LO2. What are the different methods and seven steps for setting an initial price for a product or service? (cont) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
LO3. How should prices be adapted to meet varying circumstances and opportunities? ,[object Object],[object Object],[object Object],[object Object]
LO4. When should an organization initiate a price change? ,[object Object],[object Object],[object Object]
LO5. How should an organization respond to a competitor’s price change? ,[object Object],[object Object],[object Object],[object Object],[object Object]
LO6. What influence do government and private payers have on pricing decisions? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CONCLUSION ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Pricing strategies and decisions @ baba

Editor's Notes

  1. 1
  2. 3 Key Words: transparency, price takers, reference prices, price-quality inferences, price cues
  3. 4 Key Words: markup pricing, target-return pricing, value pricing, quality buyers, price buyers, loyal brand buyers, going-rate pricing
  4. 5 Key Words: survival, maximum current profit, current performance, long run performance, maximum market share, marketing penetration pricing, predatory pricing, market skimming, product quality leaders, price sensitivity, total cost of ownership, estimating demand, price elasticity of demand, inelastic, elastic, price indifference band, fixed costs, variable costs, total costs, average cost, anticipated cost, experience-curve pricing, direct cost, indirect cost, target costing, cost-benefit analysis, pharmacoeconomic analysis
  5. 6 Key Words: shadow pricing, 3Cs
  6. 7 Key Words: net price analysis, loss-leader pricing, special-event pricing, seasonal discounts, cash rebates, low-interest financing, longer payment terms, warranties and service contracts, psychological discounting, price discrimination, first-degree price discrimination, second-degree price discrimination, third-degree price discrimination, customer-segment pricing, product-forming pricing, image pricing, channel pricing, location procing, time pricing.
  7. 8 Key Words: anticipatory pricing, over demand, delayed quotation pricing, escalator clauses, unbundling, reduction of discounts, reduction of size
  8. 9 Key Words:
  9. 10 Key Words: procedure, price, diagnosis, CPT-4, HCPCS, ICD, medical expense ration, premium, certificate of insurance, deductible, coinsurance co-payment
  10. 11 Key Words: