India market entry: waterproofing solutions

1. Zaid Coat Waterproofing and
thermal Insulation solutions in India

2. Agenda
• Issues that customers face
• Competitive Landscape in India
• Zaid Coat profile
• Solutions and competitive comparisons
Normal roof
Heavily used roof
Normal roof: waterproofing + thermal insulation
Heavily used roof: waterproofing + thermal insulation
Wet areas (washroom, kitchen, Balcony and landscape)
Water tanks and Swimming pools
Basement
External Walls
Metal roof
• Competitor Products, for detailed analysis

3. Builders Issues
Issues Dilemma
• Leak in monsoon: rain water • Capillary gap is a technical
from roof, walls and balcony challenge. Careful masonry
spreads through capillary gaps can reduce the capillary
• Leak inside the building: water gaps, but how can I
from washrooms spreads eliminate it completely?
through the walls
• Brick and concrete has
• Leaking in the building:
higher thermal conductivity.
Builders’ credibility is in stake
• High roof temperature: No
takers, low price for top floor

4. Home Owners’ Issues
Issues Dilemma
• Washroom leak on walls: • A leaking house is what I
Really nasty when seen bought with millions of
from dinner table rupees?
• Summer: Very high • House is once in a life time
electricity bill owing to AC
and I need to live with for
• Leak in monsoon: Can’t get the rest of the life?
wet inside the house
• Winter: The whole building • Save money by
is cool, no matter how much compromising the room
I heat it up from inside temperature?

5. Plant Owners’ Issues
Issues
• Joints of the metal
sheets, are prone to leak
during rain
• Thin metal roof: any small
impact can create a leak.
• Leakage in plants: Millions
worth materials and
equipments inside the
building.
• A bad leak can adversely
affect business operations

6. Customers
Builders Home/Plant Owners
• No regulatory codes • Very price sensitive, bells
• Fragmented Industry and whistles are avoided
• Price, location and time to • Is worried about the
market are primary quality, but no alternatives
drivers, quality is not
• No easy-to-use solutions in
the market

7. Competitor: Dr. Fixit
Dr. Fixit
• The only major player in the
industry
• A confused player: too many
“difficult-to-use” products, No
marketing strategy
• We made our products, its up
to the customers to make
sense of our products
• Has money and muscle. Can’t
under estimate Feviquick’s
producer

8. Zaid Coat
Gulf Operations • Significant service share
• 20 years of waterproofing coming from Industrial
experience Plants, maintenance, and big
• Manufacturing base in constructions
Saudi, service operations in • Giving waterproofing
Gulf and sales operations in certificate to customers
North Africa
• Has faced tougher quality
competition, driven-up by Overseas Operations
high per-capita-income of the • Can train the technicians in
region India; caveat: with sizeable
• Has done government, military shipment
projects with tough scope • We remain with sales after the
training

9. Flat roof, slopping roof
Zaid Coat Dr. Fixit
• Zaid Filler: spreads in the • Primeseal, 1 coat
cracks • New Coat, 3 coats
• Universal Coat:
Polyurethane based
waterproof, 2 layer
• Fiber Tex
• Universal Coat
• Super Tex: UV protection 1
later

10. Flat roof, slopping roof: Comparisons
Zaid Coat Dr. Fixit
• Life 15 to 25 years • Life 5 to 10 years
• -40 to +120 degrees • Temperature range not
• Protection against specified some documents
hairline, capillary cracks say 10-45 degrees
• Widely used gulf countries
with standard building
codes

11. Heavily used Roof
Zaid Coat Dr. Fixit
• Zaid Filler: spreads in the • Bitumin primer, 1 coat
cracks • Torchshield
• HD2: Polyurethane based
waterproof, 2 layer
• Normal floorings
(Plaster, tiles, carpets etc)

12. Heavily used Roof: Comparisons
Zaid Coat Dr. Fixit
• Life 15 to 25 years • Life 5 years, uncertainty
• -40 to +120 degrees owing to heating in the
• Protection against summer
hairline, capillary cracks • Not environment friendly
• Widely used gulf countries • Once broken, difficult and
with standard building costly to fix
codes • Temperature range not
specified

13. Normal Roof: waterproofing and
Thermal Insulation
Zaid Coat Dr. Fixit
• Zaid Filler: spreads in the • None
cracks
• Zaid Coat: Thermal Insulation
+ water proofing, 2 layer Benefits
• Fiber Tex + Polystyrene: • 30- 40% AC bill reduction
Additional Insulation (when used with Zaid Coat
• Foam Concrete: leveling Exterior wall products)
• Zaid Filler + Fiber Tex
• Widely used gulf countries
• Universal coat: waterproofing
that have standard building
• Super Tex: UV protection 1
later
codes

14. Heavily used Roof: waterproofing and
Thermal Insulation
Zaid Coat Dr. Fixit
• Zaid Filler: spreads in the • None
cracks
• Zaid Coat: Thermal
Insulation + water Benefits
proofing, 2 layer • 30- 40% AC bill reduction
• Fiber Tex + Polystyrene: (when used with Zaid Coat
Additional Insulation Exterior wall products)
• Foam Concrete: leveling • Widely used gulf countries
• HD2: Two coats that have standard building
• Regular flooring codes

15. Wet Area (Balcony, Kitchen, Wash
room, Landscape)
Zaid Coat Dr. Fixit (Except Landscape)
• Zaid Filler: spreads in the • Pidifin 2k: 2 coats
cracks • Other flooring
• HD2: Waterproof, 2 layer
• Other flooring Dr. Fixit (Landscape)
• Bitumin primer, 1 coat
• Torchshield

16. Wet Area (Balcony, Kitchen, Wash
room, Landscape): Comparisons
Zaid Coat Dr. Fixit (Except Landscape)
• 15-25 years of life • 5 to 10 years of life
• Powder based: Quality issues
• Protection against
• Temperature range not specified
hairline, capillary cracks
• Widely used gulf countries Dr. Fixit (Landscape)
with standard building • 5 to 10 years of life
codes • Heat-bond: quality issues
• Once broken, difficult and costly
to fix
• Not environment friendly
• Temperature range not specified

17. Water Tank and Swimming Pool
Zaid Coat Dr. Fixit
• Zaid Filler: Crack fill • Pidifin 2k: 2 coats
• Master Coat: Waterproofing
• Fiber Tex
• Master Coat

18. Water Tank and Swimming Pool:
Comparisons
Zaid Coat Dr. Fixit
• 15-25 years of life • 5 – 10 years
• -40 to +120 degrees • Mixing process: Quality
• Protection against issues
hairline, capillary cracks • Temperature range not
• Widely used gulf countries specified
that have standard building
codes

19. Basement
Zaid Coat Dr. Fixit
• Zaid Filler • Powder Waterproof: mix
• Master Coat with cement and concrete
• Fiber Tex
• HD2

20. Basement
Zaid Coat Dr. Fixit
• 15 to 25 years • 5 to 10 years
• -40 to +120 degrees • Not effective for in rainy
• Protection against season
hairline, capillary cracks
• Widely used gulf countries
that have standard building
codes

21. External Walls
Zaid Coat Dr. Fixit
• Master Coat: For better • Heatshield. New product
contact with plaster, 1 layer details are not known
• Universal Coat: Thermal
insulation, 1 layer ICI
• Super Tex or Paint: as • Weathershield, consumer
needed paint

22. External Walls: Comparison
Zaid Coat Dr. Fixit
• 15-25 years life • New product, details are
• Saves 30-40% energy, is not known
used with Zaid Coat’s
thermal insulation ICI
• Claims 5 Degree reduction.
Difficult to verify.

23. Metal roof of Industrial Plants
Our Solution Dr. Fixit
• Royal Filler • Bitumin primer, 1 coat
• Primo Flex • Torchshield
• Fiber Tex
• Universal Coat
• Super Tex

24. Metal roof of Industrial Plants
Zaid Coat Dr. Fixit
• Localized solution • Not very effective for hot
• 15 to 25 years climate, owing to higher
• -40 to +120 degrees temperature on metal roof
• Protection against • Difficult to repair
hairline, capillary cracks • Not a localized
• Widely used gulf countries solution, costly
that have standard building • Temperature range not
codes specified

25. Competitor Products, for detailed
analysis
Dr. Fixit What we want to know?
• New Coat • Price of largest package
• Primeseal • Coverage per unit
• Torchshield • Temperature Range
• Pidifin 2k • Can use 1-800 to find
• Heatshield details
• Bitumin Primer
ICI
• Weathershield