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Les 10 Tendances de l’Expérience Utilisateur en 2016

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Chez Backelite, imaginer, concevoir et réaliser des services digitaux,
c’est faciliter la vie des utilisateurs.

En 2016, quelles sont les tendances UX qui se dessinent ?

Partageons notre vision des changements qui impacteront 2016 avec 10 tendances clés de l'expérience utilisateur.

Publié dans : Internet
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Les 10 Tendances de l’Expérience Utilisateur en 2016

  1. 1. LES 10 TENDANCES DE L’EXPÉRIENCE UTILISATEUR EN 2016
  2. 2. Chez Backelite, imaginer, concevoir et réaliser des services digitaux, c’est faciliter la vie des utilisateurs. En 2016, quelles sont les tendances UX qui se dessinent ? Partageons notre vision des changements qui impacteront 2016. 19.01.16 BACKELITE 2
  3. 3. RETOURS AUX SOURCES, L’UTILISATEUR DEVIENT INCONTOURNABLE
  4. 4. LA QUÊTE DE LA SATISFACTION UTILISATEUR AU CŒUR DES PROJETS EN 2016 Le designer n’est pas l’utilisateur Ethnographie, tests, observation terrain, la connaissance des utilisateurs et de leurs usages devient incontournable pour identifier les opportunités de marché, ce qui fonctionne ou ne fonctionne pas. 19.01.16 4BACKELITE 1
  5. 5. L’INNOVATION GRÂCE AU DESIGN THINKING 19.01.16 5BACKELITE Co-créer un produit ou un service et le prototyper rapidement avec l’utilisateur se généralise en 2016 Les méthodes alternatives de co-création projet se développent dans les entreprises. L’orientation « problem solving » gagne du terrain pour apporter des réponses personnalisées aux utilisateurs. Le design thinking se généralise pour donner naissance à des concepts et des prototypes de plus en plus rapidement. 2
  6. 6. CES PRODUITS ET SERVICES N’EXISTERAIENT PAS SANS DÉMARCHE DE DESIGN THINKING Réinventer les cuisines Un prototype réalisé par IDEO et un groupe d’étudiants pour l’Exposition Universelle de Milan 2015. Tout savoir sur ce projet IKEA 19.01.16 6BACKELITE L’expérience en hôtel revisitée Plus que dormir dans un lieu, c’est vivre une expérience simplifiée au plus près des besoins des utilisateurs. Voir ces services digitaux Holiday Inn L’UX au service du social L’amélioration continue de la pompe à eau grâce aux feedbacks des utilisateurs. Comprendre ce test & learn
  7. 7. DESIGN D’EXPÉRIENCE
  8. 8. DESIGNER UNE EXPÉRIENCE, CE N’EST PAS SEULEMENT DESIGNER UNE INTERFACE L’interface est la partie la plus visible de l’expérience, elle est la traduction visuelle d’une stratégie et d’une architecture de l’information. 19.01.16 8BACKELITE 3
  9. 9. DESIGNER UNE EXPÉRIENCE, C’EST APPRIVOISER SA TEMPORALITÉ 19.01.16 9BACKELITE Source : Carine Lallemand 4
  10. 10. D’AILLEURS L’EXPÉRIENCE PEUT AVOIR LIEU… SANS INTERFACE Saturation des interfaces, du nombre de services digitaux… overdose de « There’s an app for that » ! 19.01.16 10BACKELITE Les appli invisibles ou « conversational apps » Ces services de réservation ou de conciergerie qui n’existent que par sms ou Facebook Messenger Magic Jam No interface ou la télépathie digitale Disparition des supports intermédiaires grâce à la reconnaissance vocale, des gestes et des visages Project Soli 5
  11. 11. AU DEVANT DE NOS BESOINS ET DE NOS DÉSIRS Les services « conversationnels » cherchent à satisfaire toutes nos demandes en les traitant à notre place ; l’étape suivante consiste à les prédire, à grand renfort de machine learning. 19.01.16 11BACKELITE Google Now détermine le meilleur moment pour rentrer chez moi en fonction du temps de trajet estimé Digit observe mes dépenses récurrentes et mes habitudes d’achat, pour épargner « à mon insu » quelques cents ou dollars qui sont placés sur un livret 6
  12. 12. LES OUTILS ET MÉTHODES QUI MONTENT POUR FACILITER LE DESIGN
  13. 13. DES MÉTHODES DE CONCEPTION ACCÉLÉRÉE Avec un seul objectif : obtenir plus rapidement une proposition concrète à laquelle adhèrent tous les porteurs d’un projet. 19.01.16 13BACKELITE Le hackathon met en compétition des équipes de taille réduite qui imaginent et développent en 2 à 3 jours un prototype autour d’un thème donné. Le design sprint est un processus de 5 jours : 1. Unpack 2. Sketch 3. Decide 4. Prototype 5. Test 7
  14. 14. PLUS D’OUTILS DE PROTOTYPAGE, PLUS SIMPLES À UTILISER Les outils de prototypage se multiplient et s’enrichissent en fonctionnalités. 19.01.16 14 Axure toujours incontournable On fait des merveilles avec Sketch et le plug-in Flinto pour les animations et transitions Marvel et Invision pour leur simplicité d’utilisation BACKELITE 8
  15. 15. 19.01.16 15BACKELITE COMET, LE NOUVEL OUTIL D’ADOBE, EST ATTENDU AVEC IMPATIENCE = design + prototype + partage
  16. 16. DONNER UNE MÉTHODE AU DESIGN D’INTERFACE : L’ATOMIC DESIGN 19.01.16 16BACKELITE L’atomic design est une méthode de conception qui permet de penser non plus par « page » mais par « composant ». Les éléments de base, les atomes, sont assemblés pour obtenir des molécules qui assemblées à leur tour créent les organismes. On peut ensuite composer des templates qui serviront de base aux écrans finaux (en savoir plus) 9
  17. 17. LES TESTS UTILISATEURS NE SONT PLUS UNE OPTION • Très en amont pour valider une organisation de l’information (tri de cartes) • Pour tester un parcours (zonings, wireframes) • Avec un prototype interactif et dynamique pour tester une expérience complète 19.01.16 17BACKELITE 10
  18. 18. NOUS VOUS SOUHAITONS EN 2016 DES EXPÉRIENCES PASSIONNANTES ET INOUBLIABLES !
  19. 19. marie.petit@backelite.com tel : 01 73 00 28 34 www.backelite.com CONTACTEZ-NOUS Marie PETIT Responsable du Conseil et de l’Expérience Utilisateur

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