We're SUDDENLY, a content marketing services business.

2. 3 421
WE’RE A CREATIVE CONTENT MARKETING BUSINESS
IN-HOUSE CONTENT
TEAM SUPPORT
Strategy &
Implementation.
Editorial Process.
Production partner
and Overflow
(Design, Video,
Writing)
CONTENT
PRODUCTION
Journalists
Video Editors
Writers
Animators
Designers
Audio Editors
Content Strategists
Recipe Developers
Food Stylists
Studios
CONTENT
AMPLIFICATION
Paid Social
Content Promotion
10.8 Mill Reach
(News Audiences)
CONTENT
CONSULTANCY
Strategy Evaluation
& Development.
Content Audit &
Recommendation
(Keep, Kill, Renovate,
Create New)

3. Editorial Expertise
Finding & Telling Powerful Stories
WITH A NOSE FOR STORY & A NOUS FOR MAKING CONTENT
Finding Efficiencies
More Content For Your Dollar

4. IF YOU CAN BRIEF IT, WE’VE PROBABLY ALREADY MADE IT
5 podcast series totalling 25 episodes
1x 6-part Foxtel Lifestyle Channel TV show
13 magazine lift-outs
1000+ recipes
4 photographic series
2 brand activations
Destination Guides to Fiji, Hamilton Island,
Hunter Valley, Tropical North Queensland &
Samoa.
60 digital banner ads
42 advertising campaign hero assets
News Corp Come Together 2019
2 school tour curriculums
60+ TVCs
4 multi-year full content strategies
800+ branded videos
1000+ social media videos
3,000+ social media posts
4+ digital magazines
600+ digital articles / blogs
5 radio commercials
1 outdoor campaign
44+ in-store digital screen videos
Print magazines
2 music video clips
8 digital catalogues
60+ press releases
1x 5-part global IGTV series
4x 20-minute Facebook Live
fitness workouts

5. Digging for stories
that spark
conversations
is in our blood
We’re from the
original source of
fast-paced
storytelling
We know how
to find and
captivate loyal
audiences
WE’RE THE YOUNGEST IN A RENOWNED CONTENT FAMILY
Tap into the data,
insights,
intelligence
& expertise of our
extended family

6. WE HELP BRANDS TELL THE
PEOPLE GIVE A DAMN ABOUT

7. BRANDS WE’VE HELPED TO TELL BETTER STORIES

8. MAKING COMPELLING
IN ALL ITS FORMS

9. VIDEO TYPES
VIRTUAL REALITY
TRAVEL EXPERIENCE
NEWS CORP
TV SHOW
LIFESTYLE CHANNEL
IMAGINE CRUISING
IGTV GLOBAL SERIES
SOCIAL DOCUMENTARY
SWEAT
ONLINE WEB
COOKING SHOW
WOOLWORTHS
HIGH-END ANIMATION
FANTASY HORSE RACE
THE DAILY TELEGRAPH

10. VIDEO TYPES
DOCUMENTARY
TEQ FOOD TRAIL
WEB AD SPLIT SCREEN
KEY ASSETS
TESTIMONIAL
RECKON
SOCIAL TV SHOW
LADBROKES
PRE-ROLL ADS
FRANK
INSURANCE
ANIMATION
EXPLAINERS
ROYAL WOLF
INFOGRAPHICS
VILLAGE RETIREMENT
GROUP
SIZZLE HYPE REEL
HELLO WORLD
PEOPLE STORIES
QSUPER x RFDS
CINEMA COMMERCIAL
BRISBANE AIRPORT

11. EXPERTLY CRAFTED
BY AUDIO SPECIALISTS

12. PODCASTS CRAFTED BY SUDDENLY

13. DYNAMIC BRAND
IN DIGITAL AND PRINT

14. DYNAMIC DIGITAL MAG – MITSUBISHI

15. CUSTOM BRAND PUBLISHING

16. CLIENT WORK

17. BUILDING WOOLWORTHS A CONTENT ECOSYSTEM
Challenge
For a decade the Woolworths magazine was
published by News Corp. When SUDDENLY
took over in 2018, we challenged the team
working on Fresh to grow beyond a magazine.
To fully serve the content needs of the
Woolworths customer and client beyond
printing a mag and developing recipes.
Solution
Our team has become integral to the
Woolworths content creation process. As the
food content specialists, we are now part of
their agency roster, alongside creative, media
and social agencies. We built Woolworths a
dedicated kitchen studio. We create a wide
range of content, including long-form video,
online cooking programs, live school tours and
campaign support. We developed the Fresh
mag app and recently created a three-year road
map to a connected content ecosystem around
the needs of their customer.
ONLINE COOKING SHOW
LONG-FORM VIDEO
LIVE SCHOOL TOUR EXPERIENCE
CATALOGUE CONTENT
CONTENT STRATEGY
INSTORE SCREEN VIDEO
KITCHEN STUDIO BUILD
MONTHLY MAG & APP

18. HELPING N.B.H RECLAIM THEIR NARRATIVE
Challenge
Northern Beaches Hospital had recently
opened its doors in Sydney’s Frenchs
Forest. Their opening had become highly
politicised, attracting a lot of negative
press.
Solution
We diagnosed that N.B.H had lost control of their narrative.
We recommended they reclaim it by starting conversations
through content about how their staff never stop caring. These
included an open letter from staff in the Manly Daily, a
monthly page celebrating new births, the Can’t Stop Caring
video series, and LIFEBLOOD, a photography exhibition. The
result? Increased positive sentiment and feedback.
BEACH BABIES
LIFEBLOOD ACTIVATION LIFEBLOOD VIDEO LIFEBLOOD SOCIAL

19. MAKING SHIPPING CONTAINERS MEMORABLE
Challenge
Royal Wolf is Australasia's largest
shipping container solution provider.
How do you make the ubiquitous
shipping container memorable and
help your client grow?
Solution
Develop a content strategy that clearly identifies the key content pillars. This has allowed
us to supply a steady stream of always-on content for all of Royal Wolf’s channels. We’ve
found the right mix between bold storytelling, PR-worthy content and the hardworking
utility content that drives SEO. By using our journalistic instincts we’ve found the human
stories in shipping containers and turned them into beautiful, heartwarming content, such
as the crisis accommodation work showcased above.
ENGINEERING STORIES DISTINCTIVE PRODUCT CONTENT EMOTION-LED STORIES
BUILD BRAND STORY SHOWCASE PRODUCTS HIGHLIGHT UNIQUE PROJECTS

20. WORLD CLASS CONTENT FOR THE WORLD’S BEST FEMALE PT
4.9 million organic views
(1 million in 48 hours)
4,700 comments
Instagram Australia called it
“benchmark setting IGTV”
at their staff town hall.
Challenge
We help Sweat, the fitness training app
featuring the world’s Number 1 female
personal trainer, Kayla Itsines, with a range of
content needs. Supporting their in-house
team, developing content strategy, creating
Facebook Premiere workout videos and more.
In October of 2019 they set us a huge
challenge: Kayla was returning from
maternity leave and she had developed two
new fitness programs. Sweat wanted our help
with ideas to launch them, with Kayla, in their
biggest market, NYC. All within seven weeks.
Solution
We accepted the challenge and developed a
five-part IGTV series. Our Head of Content sat
with Kayla at home in Adelaide for seven
hours, drilling down into the untold stories of
her struggles after childbirth. Shot in Adelaide
and New York, the series revealed a vulnerable
side of Kayla that her 12-million strong
Instagram community had never seen before.

21. HELPING NEWS CORP CONNECT BETTER THROUGH CONTENT
Challenge
News Corp has a range of external agencies and
internal teams responding to different reactive
briefs. This results in varying levels of creativity and
consistency in output. We aim to raise the quality
of thinking and ideas that News Corp shares.
Solution
We service our own parent business with creativity
and proactivity.
Creativity: We approach everything with a view to
raising the bar on the idea or execution. For Come
Together 2019 we created VR for travel experience, the
world's smallest chef for an immersive food
experience, a whole new way to sell sport called
Codeblock and an opening sizzle reel that blew the
audience away.
Proactivity: During COVID-19 we pitched and created
We Are Together, a content series that shares
intimately how News Corp employees are living and
learning through these challenging times.
SPORT CODEBLOCKVR TRAVEL EXPERIENCE
VIDEO DINING EXPERIENCE WE ARE TOGETHER

23. WHATEVER YOUR CHALLENGE
We need
more video,
asap
We have lots of different
people & teams making
content but they’re not
working together
Can you
help with
content
strategy?
Help us find
good stories
for our case
studies
We help today’s busiest founders, owners, bosses & marketers
tick content marketing problems off very long to-do lists.
What’s yours and how can we help?

24. SIMON SMITH
Executive Director
ANDREW SIDWELL
GM & Head of Strategy
CLAIRE BRADLEY
Head of Content
SALLY HERBERT
Client Services Director
TAYLOR-LEE GEORGE
Head of Woolworths
Group
PRANEEL SINGH
Commercial Operations
Director
We’re a team of content
creation specialists.
We’re efficient, effective
and very easy to work with,
helping you get the most
out of your budget without
wasting time.
Test us on a content project
and we’ll prove it.
Get in touch here:
YOUR BRAND IS IN TRUSTED, SAFE HANDS
Hello@SUDDENLY.com.au

25. WATCH OUR SHOWREEL