A general description of JCDecaux\'s outdoor media resources in China

1. JCDecaux China
Corporate Credential Presentation
Nov 2012

2. About JCDecaux
• Established in 1964, JCDecaux pioneered
the street furniture concept and is today
No.1 outdoor advertising company
worldwide. Listed on the Euronext Paris,
the Group owns 1,013,452 advertising
panels in more than 50 countries.
JCDecaux employs 10,304 people
worldwide and generated a total annual
revenue of €2,463 million in 2011.
• № 1 Outdoor Advertising Company
Worldwide
• № 1 in Outdoor Advertising in the Asia-
Pacific Region
• № 1 in Outdoor Advertising in China
• № 1 Worldwide in Street Furniture
• № 1 in Europe for Billboards
• № 1 Worldwide in Transport Advertising

3. Core Businesses
Leader in 3 Principal Segments of Outdoor Advertising
Street Furniture Advertising Billboard Advertising Transport Advertising
47 Countries 33 Countries 176 Airports
1,853 Cities 2,941 Cities 458 transport contracts
426,184 Panels 219,498 Panels 367,770 Panels*
* Excludes trolley panels & interior vehicle panels

4. Corporate Value - Innovative Design
 Using state-of-the-art
technology
 Constantly exploring
innovative solutions to
enhance the impact of
creative campaigns
 Sharing worldwide
innovation resources

5. Corporate Value – Strict Quality Standard
• Being capable of withstanding
all weather conditions, threat
of defacement, and intensive
use over an extended period of
time by applying high quality
materials
• Professional maintenance
service
• ISO9001 certified

6. Corporate Value - Reliability and Openness
• Trust is preserved through
openness in our dealings with
partners
• Grow through co-operation

7. Leader in Asia market
7 primary markets
China Korea
Japan Singapore Thailand
Malaysia India

8. China
• China’s top metro media
network
－metro networks in 7 fast
developing cities
• The only bus media
nationwide network in
China
－networking 8 cities
Metro media Bus media
• A unique airport network
－Beijing, Shanghai,
Qingdao, Chengdu, Hong
Kong, Macau
• Campus media network
in China, Street Furniture
operator in Hong Kong,
Macau
－31 cities, 292 universities
－the largest prestige backlit
Airport media Campus media
advertising street network in
Hong Kong, the only street
furniture operator in Macau

9. Japan
• No.1 street furniture
advertising company
in Japan
• Networking 163 large
shopping centers
nationwide with 79
million passengers
Chain mall media Chain mall media monthly
• Bus shelter media
network covering 13
of the 20 largest
Japanese cities:
- 1,390 bus shelters
- 1,535 panels
Bus shelter Bus shelter

10. Korea
• Coverage in Seoul: 58.25%
• Location:
located within the center of
Seoul, in CBD areas with
high traffic, reaching 6
Center bus shelter Bus shelter
million viewers daily
• Number of panels: 1,767
Bus shelter Airport bus shelter

11. Singapore
• Airport
Changi Airport reaches more
than 46.5 million passengers
in 2011, with 277 panels
• Large Format
Singapore’s largest billboard
Airport Large format • Mallscape
The only platform that
provides targeted coverage
in the Orchard and prime
CBD area，with 57 panels
• Cinema
The biggest network in terms
of audience
Mallscape Cinema

12. Thailand
• Coverage in
Bangkok: 100%
• Reaching over 5
million viewers daily
Street furniture • Up to 70% of the
panels in Bangkok
are located in the
Airport
city center
• 2,851 panels
Billboard Bus Shelter

13. India
• Exclusively holding the
contract for bus shelter
media in India’s most
dynamic city
 2,637 panels
covering New Delhi
 840 panels covering
Mumbai
• Reaching over 12 million
viewers
Bus shelter

14. Malaysia
Screen Advertising • Film Exhibitors Representation in
Malaysia: 68%
• Reaching over 51,000 cinema
audiences daily*
• Up to 65% of the Film Exhibitors
Representation in Malaysia are
located in the city center.
LCD Advertising
• Over 300 screens and 56 locations
nationwide.
*based on TGV cinemas & Cathay Cineplexes
Admission Figures 2010
Ambient Advertising

15. JCDecaux China
JCDecaux China began
operation in 2005 through
acquisitions of reputable local
outdoor advertising companies
as well as obtaining new
contracts.
The Company’s business now
spans across 34 cities in Greater
China, including Hong Kong and
Macau.
1,092 employees nationwide
Registered capital: over RMB
100 million

16. The Outdoor Media Flagship Company in China
179,600 Advertising Panels in 34 Cities
The Largest Metro Network
55,900 Advertising Panels
7 cities
No. 1 in Campus
No. 1 in Bus Media
Media 7,000 Advertising
Panels
107,800
31 cities
Advertising
Operate 5,300 panels
Panels of street furniture
8 cities in Hong Kong
and Macau
The Largest
Airport Media
Network in
Greater China
3,600 Advertising
Panels
6 cities

17. JCDecaux China Metro Media Network
Achieve Strong Impact and High Reach
The Top Metro Advertising Network in
Greater China
Beijing
Tianjin
Line
Line 1
1,2,5,8,10,13
Beijing
Tianjin Nanjing
Line 1,2
Nanjing
Suzhou
Line 1 Shanghai
Shanghai
Chongqing
Line
Chongqing
1,2,3,4,5,6,7,8,9,10,11
Line 1,2,3
Hong Kong
Hong Kong
All The Lines

18. The largest Metro Advertising Network
in Greater China
• 100% Coverage
 Beijing (Line 1, 2, 5, 8,10,13)
 Shanghai
(Line 1,2,3,4,5,6,7,8,9,10,11)
 Hong Kong (All the lines)
 Tianjin (Line 1)
 Nanjing (Line1,2)
 Chongqing (Line 1,2,3)
 Suzhou (Line1)
• The unique nationwide network
advertising media
 7 Cities
 31 Lines
 615 Stations
 Up to 21.58 Million daily passengers
 55,900 Advertising panels
* In-train ads stopped to use panel number as the basis
of calculation, they are counted according to the
number of trains

19. JCDecaux China Bus Media Network
Includes Bus Shelter & Body, Covering 8 Cities
No. 1 Bus Network in China
Tianjin
Nanjing
Chengdu Wuhan Shanghai
Ningbo
Chongqing
Shenzhen

20. High Quality Bus Network
• No. 1 bus network in China
 More than 30,000 buses
 More than 2,000 bus shelters
 The only national bus media operator
• 26% market share
 Dominated markets
• Shanghai, Tianjin, Chongqing,
Nanjing, Ningbo
 Strong market presence
• Wuhan, Shenzhen, Chengdu
• National network operation
 Multiple cities simultaneous ad
campaigns
 Standardized products
• Supreme quality
 Best routes & locations
 Highest service standard of the
industry

21. JCDecaux China Airport Network
Reaching the Upper Class Target Audience
Beijing Capital Int'l Airport Shanghai Pudong Int'l Shanghai Hongqiao Int'l Chengdu Shuangliu Int'l
Terminal 3 Airport Airport Airport
Beijing
Qingdao Liuting Int'l
Hong Kong Int'l Airport Macau Int'l Airport
Qingdao
Airport
Chengdu Shanghai
Macau Hong Kong

22. China’s Top Airport Media
Reaching high spending consumers
with 3,600 panels at the major hubs:
• East China air traffic hub – Pudong &
Hongqiao Airport
 Totally 74.5 million passengers in
2011
• The largest and busiest airport in China
– Beijing Capital International Airport
 New terminal at world 2nd busiest
airport
 78.6 million passengers in 2011
• East China’s rising star – Qingdao
Liuting International Airport
 12 million passengers in 2011
• Gateway to Western China –
Chengdu Shuangliu International
Airport
 29 million passengers in 2011
• Top Asia airport – Hong Kong
International Airport
 50 million passengers a year
 World’s best airport in 2009
• Macau International Airport
 Gateway to the mainland

23. JCDecaux China Campus Media Network
Covering 292 Universities in 31 Cities Nationwide
Nationwide Campus Media Network
Harbin
Changchun
Shenyang
Beijing Dalian
Tianjin
Shijiazhuang Yantai
Jinan
Xian Qingdao
Zhengzhou Hefei Xuzhou
Nanjing Nantong
Suzhou
Shanghai
Chengdu
Wuhan Hangzhou
Chongqing Ningbo
Guiyang Fuzhou
Guangzhou Xiamen
Kunming Dongguan
Zhongshan
Zhuhai

24. Campus Media
The Largest Campus Media Network in China
• The only campus media
network in China
 7,000 panels
 31 cities
 292 universities
• Student’s favorite media in
Campus
 In partnership with China
Red-Cross
 First-aid boxes integrated
into advertising panels