MoboMarket released a report on the trend of the use of Android smartphones in Indonesia in the first quarter of 2015. The report titled "Q1 / 2015 Indonesian Mobile Data Report, based on MoboMarket Users Data Research" was compiled based on the results of research on the habits MoboMarket users in Indonesia. MoboMarket is a special Android application store developed by Baidu, as well as the first application store that focuses on providing local applications of Indonesia. By the end of March 2015, MoboMarket has been downloaded 10 million times and has more than 3 million monthly active users (monthly active users) in Indonesia.

4. Based on Mobomarket Indonesian user data
MoboMarket is an Android app store developed by Baidu,introduced in Indonesia in February 2014.
It is an app store in Indonesia to locally serve App user and support App developers.
The purpose for this research:
1.To unveil some insights on the current situation and the trend of the mobile market in Indonesia.
2.To provide a picture of the mobile users behavior.
Data statistic report updated as Mar 2015 ( 4.91 million samples).
Research background and data sampling
Overview
Over 10million accumulated users

5. Main conclusions
Looking at user’s device models, Samsung’s market dominations starting to weakening, with the biggest
competitions come from Advan and Smartfren; as their combined share is 24.19%; and there is still
another group closing by.
Most common phone’s resolution is still WVGA, accounted for 33% of the market, low resolution
mobile phone(HVGA and QVGA) rose from 33.46% in Q4 2014 to 40.77% in Q12015.
In Q1 2015, 67.34% of the users is living in First-tier cities, and less than 2% are living in small cities,
its shows that there is large differences of network users in urban and rural areas, the Internet is not
p opular in the rural areas.
Saturday is the day with highest download activity,especially for game downloader.
The search feature is very important to the user, as the search usage percentage is continuously growing, and
suggesting that developers should have accurate description of the application’s name, details and classification
labels , as software users are tend to do a more precise search, while the gamer user will try to use varieties
of words and other key words, they tend to be more universal .
Overview

6. Main conclusions
Since 2014 Q4 mobile application has maintain a rapid speed growth and software apps have a very clear
growth as it has been growing for more than 30%.
15.11% of the users download apps on daily basis.On average, each user downloads 0.61 app per day.
the 3 highest group are gamers, social media users and photographic enthusiast .Among game apps
download, casual game has the highest percentage.
Users are very welcoming all kinds of kids and tourism apps.We can see the user show a very serious
attitude in selecting apps on kids and tourism, as if users want to try all the apps and don’t want
to miss a single one of them.
The quantity percentage of Sports Apps are far higher than the download and it belong to the blue ocean
market .On the contrary, Cards & Casino Apps belong to the red ocean market.
Overview

7. 4.2% of the users update Apps on daily basis. They average update 0.26 App per day,which demonstrates
users are not quite willing to update their apps.Social Apps outperforms the rest in updating times,
demonstrating a long life span in social app .On the other hand, game has a rather short life span.
Main conclusions
Overview

9. The most common resolution types is still WVGA, accounted for 34% of the share.
The percentages of lower resolution phones (HVGA & QVGA) from 33.46% (2014 Q4)
rise to 40.77% (2015 Q1)
Changes in Mobile Phone Resolution
Equipment analysis

10. Mobile Internet users
City Distribution
2015 Q1 67.34% of the users is living in First-tier cities, and on the other
side there is less than 2% are living in small cities, its shows that there is
large differences of network users in urban and rural areas, the Internet is
not popular in the rural areas.
Equipment analysis
First-tier, e.g Jabodetabek,Bandung, Yogyakarta, Surabaya
Second-Tier, e.g Bojong Gede,Surakarta, Mataram, Manado
Third-Tier, e.g Singaparna,Subang, Cianjur, Pare-pare, Jember, Tuban

12. Users Download time
Saturday is the day with highest download activity, followed by Sunday;
Especially game downloaders, on Saturday it is 4% higher than usual.
Download behavior analysis

13. Search and download continuous growth
Users percentage of search and download is continuously growing, from 30.43% in 2014 Q4 to 34.18% in 2015 Q1;
Search browsing to download conversion rate is higher 22.55% than list browsing;
Search feature is important to users, mobile apps developers should have a very accurate description of the
application’s name, details and classification labels.
Download behavior analysis

14. Users search tendency
User search terms are mainly concentrated in the precise words and type words.
In comparison, software users are tend to do a precise search, and the game user will try to use varieties
of words and other key words, they tend to be more universal.
Note: precise words; ie: BBM types words; ie: Single games video Manufacturers; ie: Baidu
Download behavior analysis

15. Mobile Application Trend
Since 2014 Q4 mobile application has maintain a rapid speed growth and software apps
have a very clear growth as it has been growing for more than 30%.
Download behavior analysis

16. Users download quantity Apps daily downloads quantity
15.11% of the users download apps on daily basis.
On average, each user downloads 0.61 app per day.
There is a big gap between the number of apps
they download per day, 37.20% of users download
1 App per day while 24.48% of them download 5
or above.
Download behavior analysis

17. Infographic of mobile
Internet users interest
The users interest Infographic are made according to MoboMarket’s app tags and user’s
download data , the 3 highest group are gamers, social media users and photographic enthusiast
If Promotion channels can promote to specific group of people not only it will reduce developer’s
promotion cost, but also achieve a greater efficiency by reasonably use their own resources.
Download behavior analysis

18. Game types download
Users mainly download Casual & Puzzle, Arcade and racing types of games.
Download behavior analysis

19. Top 200 most downloaded new software
2015 Q1 most downloaded new apps types are lifestyle, second is books, these two
types is the top 2 in both Quarter and also have the highest increase from 2014 Q4 to 2015 Q1.
New software top200 types distribution
Download behavior analysis

20. Top 200 most downloaded new games
Casual & puzzle still the most downloaded games, and top 5 is still mostly the same.
New games top200 types distribution
Download behavior analysis

21. App browse conversion charts
By looking at the browse to download convertion rate users are very welcoming all kinds of kids and tourism apps;
From here we can see the user show a very serious attitude in selecting apps on kids and tourism,
as if users want to try all the apps and don’t want to miss a single one of them.
Download behavior analysis

22. Top 500 game types distribution
By quantity, Sports Apps ranked 5th, at the same time it ranked 7th by download percentage, as this
category belong to the blue ocean market ;
On the contrary, Cards & Casino Apps are reversed, as the download percentage are far higher
than the quantity percentage, as its belong to the red ocean market.
Download behavior analysis

23. Top 500 software types distribution
Photography and social App downloads percentage are higher than quantity percentage, as this category
belong to the red ocean market;
On the contrary Music & Video, Personalization and Lifestyle are reversed , App downloads percentage are
lower than quantity percentage as its belong to the blue ocean market.
Download behavior analysis

25. Among the users who update apps at least once,
67.85% of them update 1 or 2 apps a day and the
share for the people who update 10 Apps or more
is 12.21%. It means a small proportion of users
are used to updating apps.
4.2% of the users update Apps on daily
basis. They average update 0.26 App per day,
which demonstrates users are not quite
willing to update their apps.
Apps update number Apps daily update quantity
Update behavior analysis

26. Apps update category
Social apps has the highest score(37.78%), followed
by tools (19.98%).
Although Game Apps has the most downloads, updates for
Game Apps account for 13.54%. This is mainly because social
apps, like BBM and Facebook, are having huge user amount
and being needed in the long-term. While games are having
games are having a shorter life-cycle and can’t meet
a shorter life-cycle and can’t meet the public demand like social
apps or tool apps. Generally they are fulfilling the needs of a
On average, users install 3 to 4 social apps in the phone.
*1.social app:examples are Facebook,Twitter and so on.
*2.tool app:examples are Baidu Broswer and Du Speed Booster and so on.
Update behavior analysis
more specific group of people.