MoboMarket releases a report about the trend of Android smartphones usage in Indonesia. The report was compiled based on MoboMarket research on the habits of its users in Indonesia in the fourth quarter (Q4) of 2014. MoboMarket is an Android app store developed by Baidu. It was introduced in Indonesia in February 2014.

1. Q4 2014
INDONESIA MOBILE DATA
REPORT
--Based on MoboMarket users data research

2. 1. Overview
o Research background and data sampling
o Main conclusions
2. Mobile application distribution
o Apps download number and category
o Apps upgrade number and category
3. Equipment and behavior analysis
o Mobile phone screen resolution and size
o Indonesian active hour
o App download geographic distribution
Outlines

3. Overview
o Research background and data sampling
o Main conclusions

4. Research background and data sampling
o Based on MoboMarket Indonesian user data
MoboMarket is an Android app store developed by Baidu, introduced in Indonesia in February
2014. It is an app store in Indonesia to locally serve APP user and support APP developers.
2.88 million
monthly active users
517 thousand
apps listed in MoboMarket
265 million
2014Q4 downloads
o Data statistic report updated as Dec 2014 ( 3.73 million samples).
o The purpose for this research:
1. To unveil some insights on the current situation and the trend of the mobile market in Indonesia
2. To provide a picture of the mobile users behavior.

5. Main conclusions
TOP1. Game
1. Mobile application distribution
TOP2. Social TOP3. Photo
On average,Each user downloads 0.79 app per day.
Top 3 categories are:
Among games download, casual game has the highest percentage.
 On average,Each user update 0.26 app per day.
Top 3 categories are:
Social Apps outperforms the rest in updating times, demonstrating a long life span in social
app .On the other hand, game has a rather short life span.
TOP3. GameTOP1. Social TOP2. Tool

6. Main conclusions
TOP1. Game
1. Mobile application distribution
TOP2. Social TOP3. Photo
TOP3. GameTOP1. Social TOP2. Tool
o On average,Each user downloads 0.79 app per day.
Top 3 categories are :
Among games download, casual game has the highest percentage.
o On average,Each user update 0.26 app per day.
Top 3 categories are:
Social Apps outperforms the rest in updating times, demonstrating a long life span in social
app .On the other hand, game has a rather short life span.

7. Main conclusions
2. Equipment and behavior analysis
800*480 /4 inch
display has the
highest percentage
19:00 – 20:00 & 23:00 – 00:00
Peak user active hour

8. Mobile application distribution
o Apps download number and category
o Apps upgrade number and category

9. o 16% of the users download apps on
daily basis.
o On average,Each user downloads
0.79 app per day.
o There is a big gap between the
number of apps they download per
day, 34% of users download 1 App
per day while 29% of them
download 5 or above.
How many apps users download
1
34%
2
18%
3
11%
4
8%
5
6%
6
4%
7
3%
8
3%
9
2%
10+
11%
app daily download number

10. 43%57%
o Games：
Among game types, Casual games is
the most popular one, which is echoed
by the using time confettiof1 mobile
phone users as people usually invest
only spare time in games which is
quite short.
*1.Time confetti refers to the phenomenon that only br
ief scraps of time are used for certain purpose.
o Apps:
In Indonesia, among all types of app,
game has the biggest download share
(43%),followed by Social apps (12%)
and Photo apps (11%).
Casual &
Puzzle
29%
Arcade
16%
Racing
12%
Action
11%
Sports
7%
Strategy
5%
Kids
5%
Cards &
Casino
4%
Simulation
4%
Role Playing
3%
Adventure
2%
Music
2%
Social
20%
Photography
20%
Lifestyle
14%
Tool
14%
Music & Video
9%
Personalizatio
n
8%
Productivity
5%
Books
4%
Other
6%
What apps users download

11. o 5% of the users update Apps on daily
basis. They average update 0.26 App per
day,which demonstrates users are not
quite willing to update their apps.。
o Among the users who update apps at
least once, 64% of them update 1 or 2
apps a day and the share for the people
who update 10 Apps or more is 15%. It
means a small proportion of users are
used to updating apps.
How many apps users update
1
50%
2
14%
3
6%
4
4%
5
3%
6
2%
7
2%
8
2%
9
2%
10+
15%
App daily update number

12. o Social apps1 has the highest score(39%),
followed by tools2 (18%).
o Although Game Apps has the most
downloads, updates for Game Apps
account for 12%. This is mainly because
social apps, like BBM and Facebook, are
having huge user amount and being
needed in the long-term. While games
are having a shorter life-cycle and can’t
meet the public demand like social apps
or tool apps. Generally they are fulfilling
the needs of a more specific group of
people.
o On average, users install 3 to 4 social
apps in the phone.
*1.social app:examples are Facebook,Twitter and so on.
*2.tool app:examples are Baidu Browser and Du Speed
Booster and so on.
Social
39%
Tool
18%
game
12%
Music & Video
7%
Productivity
6%
Maps & Travel
5%
Photography
5%
Lifestyle
2%
News
2%
Other
4%
what apps users update
What apps users update

13. Equipment and behavior analysis
o Mobile phone screen resolution and size
o Indonesian active hour
o App download geographic distribution

14. 31.89%
18.25%
14.41%
9.20%
4.94%
21.31%
800*480
480*320
320*240
854*480
960*540
other
Display resolution of mobile devices
Other categories include 480*320 and
320*240. They stand up for 1/3 of the tot
al portfolio.
74.12%
18.93%
6.95%
under 4 inch
4-5 inch
above 5 inch
screen size of mobile devices
Mobile phone screen resolution and size
Most Indonesian mobiles are small to
middle size, with 800*400 screen resolution
and size of up to 4 inch. As a
comparison, over 70% China mobiles are
equiped with 1280*720 screen resolution
and sizable phone body (4+ inches).

15. o Overall, the active hour follows people's living habits.
o The user number picks up since 17:00 and reaches the first peak at 20:00 when people
take rest after work.
o What interests us is the second peak which takes place at 24:00,contrary to the usual
living habit of locals who usually go to bed early. Before further analysis in this regard,
we are having two guesses:1) the locals are putting off their bed time.2) playing with
mobile is becoming a habit before sleep.
usersnumber
open app time
Users active hour
When users use app store

16. Cities when users access the app store
34%
12%
8%
7%
7%
5%
4%
23%
Jakarta
Bogor
Depok
Bandung
Sukabumi
Bandar Lampung
Yogyakarta
other
Cities

17. Thanks