Market research

1. PRESENTATION
MARKET RESEARCH

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4. AGENDA
1 Background
2 Participants & Methodology
3 Key Findings
4 Next Steps and Recommendations

5. Background
PART ONE

6. Purpose of Our Research
Why did you do this research?
• Talk about your market and who you’re going after.
• Are you a new business or an incumbent one?
• Was this research to support a new product line?
• Was this being done to see your appeal to a new demographic?
• Are you trying to determine your MSRP or new price strategy?

7. State of the Industry: Porter’s Five Forces Analysis
Add a screenshot of your
five forces analysis and
related conclusions here

8. Where We Stand: SWOT Analysis
Add a screenshot of your
SWOT analysis and
related conclusions here

9. Write up a brief synopsis of this
buyer persona and why they may
be a good fit to be a customer.
If you’re making a buyer persona from scratch,
visit https://www.hubspot.com/make-my-persona
and insert a screenshot of your persona.
Their Name
Their Occupation/Title
Their Age or Location
Buyer Persona

10. Participants &
Methodology
PART TWO

11. We set out to find
out…(take it from
here!)
Our Goal

12. Secondary Research
Did you use any existing information or do any online research?
• Did you look at old company data?
• Were there any key quotes or statistics that stood out?
• How many sources did you use?
• Did any findings inspire questions for your surveys?
• What were the key findings?

13. Survey Data
Did you run a survey?
• Who did you target and many participants were there?
• How did you run the survey? Online, over the phone, etc.
• What categories of questions did you ask?
• What were you trying to determine?
• What was the breakdown of participants’ ages, sexes, etc.?

14. Focus Group
Did you run a focus group?
• Who did you target and many participants were there?
• How many rounds of focus groups did you do?
• What categories of questions did you ask?
• What were you trying to determine?
• What was the breakdown of participants’ ages, sexes, etc.?

15. Key Findings
PART THREE

16. Data Point What Was the Most Important Data Point?
4x

17. Key Findings
What were the biggest insights from your research?
• What were the thoughts and responses of your participants?
• Make sure you include both qualitative and quantitative data.
• Add graphs and charts to help illustrate your findings.
• Replicate this slide as many times as needed.

18. Next Steps and
Recommendations
PART FOUR

19. Next Steps
So, what now?
• What next step or steps are you suggesting the company or your
team take?
• What business impact will this action have?
• Who will be needed to do this work, and who will be affected?
• What is the timeline?

20. THANK YOU!