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Big Data, by Chris Corney, Havas Worldwide (at Bangkok Entrepreneurs)

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'Big Data: What is it and why does that matter?' by Chris Corney, Data & Strategy Director, Havas Worldwide. - Bangkok Entrepreneurs Networking Event - November 9th 2015.

Chris Corney
Data & Strategy Director
Office Havas Worldwide Bangkok, 2 Jasmine City Bldg, 20th Fl., Unit B, Soi Sukhumvit 23, Sukhumvit Rd., Klongtoey-Nua, Wattana, Bangkok, N/A 10110
Email chris.corney@havasww.com Web sea.havasworldwide.com
Tel +662 022 6347 Mob +669 4678 9777 / +658 338 7497

Publié dans : Données & analyses, Business
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Big Data, by Chris Corney, Havas Worldwide (at Bangkok Entrepreneurs)

  1. 1. Proprietary & Confidential Makers. Thinkers. Doers.
  2. 2. Proprietary & Confidential BIGDATA HAVAS DRIVE
  3. 3. Proprietary  &  Confidential A BRIEF HISTORY
  4. 4. C 300 BC - 400AD: The Library of Alexandria is the world's largest data centre (until it's flattened by the Romans…)
  5. 5. Fast forward a couple of millennia or so...
  6. 6. 1663: In an attempt to curb the bubonic plague pandemic John Graunt conducts the first recorded statistical analysis.
  7. 7. 1926: Nikola Tesla predicts that in the future, a man will be able to access and analyse vast amounts of data using a device small enough to fit in his pocket. Sound familiar?
  8. 8. 1991: The birth of the internet. Anyone can now go online and upload their own data or analyse data being uploaded by other people.
  9. 9. 2003: Eric Schmidt, executive chairman of Google, tells a conference that as much data is now being created every two days, as was created from the beginning of human civilisation to the year 2003.
  10. 10. Proprietary  &  Confidential WHAT IS BIG DATA?
  11. 11. Proprietary & Confidential SOME THINGS ARE SO BIG THAT THEY HAVE IMPLICATIONS FOR EVERYONE - WHETHER WE WANT IT OR NOT.
  12. 12. Proprietary & Confidential BIG DATA IS ONE OF THOSE THINGS, AND IS COMPLETELY TRANSFORMING THE WAY WE DO BUSINESS.
  13. 13. Proprietary & Confidential THE IDEA BEHIND THE PHRASE BIG DATA IS THAT EVERYTHING WE DO IS LEAVING A DIGITAL TRACE.
  14. 14. Proprietary & Confidential HOW MANY OF YOU USE YOUR PHONE MORE THAN YOU WATCH TV? >
  15. 15. Proprietary & Confidential HOW MANY OF YOU USE YOUR PHONE WHILE YOU WATCH TV? +
  16. 16. Proprietary & Confidential HOW MANY OF YOU READ FACEBOOK MORE THAN REAL BOOKS? >
  17. 17. Proprietary & Confidential WE ARE CONSUMING MORE CONTENT ON DIGITAL CHANNELS THAN EVER BEFORE.
  18. 18. Proprietary & Confidential BIG DATA REFERS TO OUR ABILITY TO MAKE USE OF THE EVER-INCREASING VOLUMES OF THIS DATA.
  19. 19. Proprietary & Confidential ACTIVITY / CONVERSATION / PHOTO AND VIDEO IMAGE / INTERNET OF THINGS MUSIC EBOOKS SOCIAL MEDIA SENSORY DATA PHOTO & VIDEO DATA INTERNET OF THINGS
  20. 20. A NEW KIND OF AUDIENCE
  21. 21. WE COULDN’T TAKE SELFIES BEFORE.
  22. 22. A NEW KIND OF CELEBRITY
  23. 23. Proprietary & Confidential /PAGE TITLE THIS GUY MADE OVER
 $7 MILLION U.S. DOLLARS IN 2014. ON YOUTUBE. DO YOU KNOW WHO HE IS?
  24. 24. /SERIOUSLY, LOOK AT THIS… Proprietary & Confidential By the way, this is the equivalent of nearly the entire population of the United States. In one month.
  25. 25. Proprietary  &  Confidential CHALLENGES
  26. 26. Proprietary & Confidential THE FOUR V’S Volume Velocity Variety Veracity
  27. 27. Proprietary  &  Confidential WHAT IS IT TO US
  28. 28. Proprietary & Confidential /PAGE TITLE
  29. 29. Proprietary & Confidential / INTERNET OF THINGS 2015+ iKettle TrackDot Luggase Sensor Sen-se Mother Moto 360 SmartWatch / iWatch Withings Wi-Fi Scales Sony Smart Tennis Sensor (Japan)
  30. 30. Proprietary  &  Confidential THE THING IS…
  31. 31. BIG DATA IS NOT THE DATA
  32. 32. ANALYTICSTurning Big Data into value
  33. 33. Proprietary  &  Confidential MONEYBALLSabermetrics
  34. 34. WORLD SERIES
  35. 35. Proprietary & Confidential Real-Time Intelligence Business Reporting Data Discovery Volume Veracity Variety
  36. 36. Proprietary  &  Confidential CASE STUDIES
  37. 37. Hello, My Name Is Johnson’s Baby
  38. 38. Citi Smart Banking
  39. 39. The first truly digital retail banking experience in Asia.
  40. 40. /CREATING A NEW ECOSYSTEM
  41. 41. /FOUNDED ON A UBIQUITOUS EXPERIENCE
  42. 42. Proprietary & Confidential /PAGE TITLE
  43. 43. Proprietary  &  Confidential HAVAS QUICKSLVR
  44. 44. Proprietary  &  Confidential GET STARTED
  45. 45. Proprietary & Confidential
  46. 46. Proprietary & Confidential Harvard Data Science Certificate 100% Online (2-3 years) • Data systems • Data analysis & mining • Machine learning • Statistics • Behavioural sciences • and more…
  47. 47. Proprietary & Confidential Data Science Specialisation 100% Online - $470 USD approx. • Intro to R Programming • Exploratory Data Analysis • Statistical Inference • Regression • Data Products
  48. 48. QUESTIONS?
  49. 49. THANK YOU

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