Fruitsmail.com aims to provide healthy, locally sourced fruit and vegetables to offices through an online ordering portal and delivery by bicycle. Packaging is reusable and contains information on health benefits of the produce. The company emphasizes high quality organic products, good customer service, eco-friendly operations, reasonable pricing, and educational marketing to promote a healthier lifestyle and balanced diet for busy professionals. Advertising ideas feature tired employees being energized by ordering from Fruitsmail.com.

1. Fruitsmail.com
Technology Entrepreneurship Venture Lab 2012
April 2012

2. Fruitsmail.com
Value proposition and competitors analysis
The market of fruits retail is a mature one, with many established competitors and without
significant potentials of growth in total. However, there is a key subsector of that which is very
promising. The last few years, people have realised the value of healthier lifestyle and diet,
especially busy professionals who work long hours and encounter high stress level on daily basis.
They are seeking to balance the adverse impact of their work lives with a healthy, organic diet
and this is the trend that our company will be based on and promote even further to succeed. In
order to do that, we need to focus on the following:
1. High quality organic products
2. High quality of service (friendly and simple user interface for orders as well as punctual
delivery)
3. Eco-friendly operations
4. Reasonable pricing
5. Educational marketing (provide facts about the high nutrition value of our products on the
package and in commercials)

3. Fruitsmail.com
Elevator Pitch
Fruitsmail.com aims to provide your company with wholesome, healthy, locally sourced and
sustainable fruit and vegetables. Our friendly and intuitive web-portal allows you to select a
beautifully packaged assortment of groceries for prompt delivery to your offices.
Packaging is sustainably produced and reusable, replaced free-of-cost when it wears out.
Employees will appreciate fruit and vegetables carefully chosen by our experts to provide a wide
range of heath benefits focused towards helping manage the busy working environment, such as
immune boosters, energy and vitality, and relaxation. Each box contains detailed but easy to
understand information on these health benefits, including great ideas about when and how
best to enjoy your produce.
Our company prides itself on fantastic value for money alongside a personal and warm customer
service and advice.
Please see our website for further information and to order your first grocery box today!

4. Fruitsmail.com
A green delivery
In order to deliver the best products to your
office and propose you the best experience ever,
we chose to use bikes, all across the city.
Your fruits will remain fresh and ready to eat
because we carry them with high attention and
in fresh containers.
A punctual and green delivery, from us to you !

5. Fruitsmail.com
An original packaging
For the clients comfort, we deliver our fruits in
well-designed, recyclable boxes that could be used
not only as perfect containers for carrying the
fruits all across your days, desks, meetings at your
office
A great way to carry your fruits for all the
members of your company
All packages include the complimentary
information about the best hours to eat each fruit
that you order from us.

6. Fruitsmail.com
Advertising
For Fresh Energy @work, Think Fruitsmail.com !
Scenario :
One idea is to have a background of a tired employee with a voice saying:
“Are you exhausted and you still have to keep working?”
“Why don’t you take a break and visit Fruitsmail.com? You are just 2 clicks away from getting you
healthy energy booster delivered to your desk in less than 30 mins! Amazing isn’t it?”
Slide changes and we have a happy employee holding our fruit package with a voice saying:
“Did you know that eating an apple can improve your brain focus ability by 50%?”
And this following text:
“Fruitsmail.com delivers the best organic fruits from £15 per week”

7. Thank you
Ana Tetelbom Schuchmann
Benoît Piedallu
Davide Palmisano
Ibrahim Over
Lamia Alonso
Natalie Kosmina
Plout Galatsopoulos
Sam Johnson
Theo Mauger
Vida Sakiene