Introduction
Italy's Ferrero SpA {Società per
Azioni} (joint-stock company) is
one of the giants of the world's
confectionery industry.
It was started by Pietro Ferrero in
1946 and made his family one of
the richest families in the Italy.
Ferrero is the world's largest
consumer of hazelnuts, buying up
25% of global production in 2014.
Pietro Ferrero
September 2, 1898 –
March 2, 1949

HISTORY
In 1946, Pietro Ferrero invented a cream of hazelnuts and
cocoa, derived from Gianduja and called it "Giandujot", or
Pasta Gianduja, and was succeeded by a spreadable version
Supercrema.
With assistance from his brother Giovanni, Pietro Ferrero
created his new company to produce and market the initial
product.
Following his work, Pietro was succeeded by his son Michele
Ferrero as chief executive.
Michele and his wife Maria Franca relaunched his father's
recipe as Nutella, which was first sold in 1964.
After World War II, they opened production sites and offices
abroad and Nutella eventually became the world's leading
chocolate-nut spread brand.

Company Profile
Industry : Food
Founded : 1946 by Pietro Ferrero
Headquarters: Alba, Piedmond, Italy.
Key people: Giovanni Ferrero, Acting Chairman,CEO
Products : Confectionery.
Revenue : € 8.1 billion (The year ended 31 August 2013)
Number of employees : 22,298 (FY 2011-2012)
Website : www.ferrero.com

Products of Ferrero

Ferrero Headquarter, Pino
Torinese, Italy

Key People of the Company
CEO and Vicepresident
Giovanni Ferrero
Michele Ferrero
(April 26, 1925 – February 14, 2015)
Pietro Ferrero Jr.
(11 September, 1963 – 18 April, 2011)

Reputation Institute ranks Ferrero as the most reputable
company on the planet right now. The company’s pulse
score, a 0 to 100 reputation rating, has moved from 83.52
last year up to 85.17. Not only does that bring Ferrero up
from fourth place last year to first, but it puts it more than a
full point ahead of second ranked IKEA. A difference of more
than 0.5 is considered significant.

GLOBAL MARKET SHARE :- 7.3%
FERRRO MARKET SHARE IN INDIA :- 8%
FERRERO MARKET SHARE

Mission
 High quality, crafted precision, product
freshness, careful selection of the finest raw
materials, respect and consideration for
customers.
 Ferrero also means caring about hygiene,
the environment, social issues and the local
communities where the company is present,
as well as its own human resources.
 Ferrero’s relationship with its consumers
is based on longstanding and mutual trust,
built up over the years with expertise,
experience, understanding and intuition.
This is a measure of Ferrero’s interest in
consumer needs, and this is a key factor of
the company’s success.

America
Argentina
Brazil
Colombia
Ecuador
Mexico
Puerto Rico
United States
Asia
China
Hong Kong
India
Japan
Republic of Korea
Singapore
Sri Lanka
Taiwan
United Arab Emirates
Oceania
Australia
New Zealand
Africa
Cameroon
South Africa
Ferrero in The World

Presented By :-
Vaibhav B. And Subhasish G.
(MBA in Marketing)
Thank You