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How-to Use Facebook
    for Business

                  Becoming a
                  Community
                    Leader
let’s start by learning a
  bit more about it...
“
is a social service that let’s
 people share and connect
“ If Facebook were a
country it would be the
 4th largest, between...

UNITED STATES
FACEBOOK
INDONESIA
“
think: cocktail party
MEET PEOPLE
mix, mingle, share
“ the fastest growing
segment on Facebook
WOMEN 55-65
“   Brands use it to build
COMMUNITY &
RELATIONSHIPS
7 Simple Steps
1. Create a profile
then, create a fan page for your business
it’s important to enter the space as a peer
2.
 hare engaging content
   S
video, events, pictures, discussions & blog posts
3. Leverage
  Newsfeed
your status updates are
published to your wall & all
page activity is shared with
your fans
4. Utilize your network
inform op-it list about page, link to it w/ email
signature & post fan page widget on your site
5. Optimize for search
  set privacy settings so everyone can view
6. Advertise
create ad, then select
target & set budget
7. Measure Efficacy
Use insights to measure activity, ad
success, cost and traffic, also track site
referrer & use url shorteners (like gURLS)
Genius.com
Thank you!   http://www.genius.com
             t: @genius_com
             e: bgago@genius.com
             t: @BarbraGago

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