1. Elaine Robinson & Laura Barrett
www.research-matters.co.uk | research@research-matters.co.uk | 0844 856 0915
Registered in England and Wales No.5232186
informed by experience, inspired by excellence
We provide quick–turnaround research for immediate needs
or collaborate on longer–term, strategic research projects.
Three principles underpin our research:
Clients are key decision-makers across many sectors and leadership roles, with
a need to validate business decisions and activity with external research:
“They’ve ‘been there and done it’ in the most demanding environments, and
understand what it means to deliver high quality output, on time and to budget.”
Bespoke
• Tailored to specific
business issues and needs
• Focused on niche markets
and non-mainstream issues
• Balances focus and creativity
to identify innovations and
opportunities
• Highly personalised and
collaborative service
Business development managers
• Provide objective, external fact-base to
underpin a business case
• Competitor analysis and benchmarking to
inform product and service development
• Evaluate opportunities and barriers for market
entry strategies
Strategy consultants
• Identify case studies to highlight best
practices
• Rigorously and independently test
hypotheses and provide evidence for
recommendations
Pragmatic
• Delivered to tight time-
scales and within realistic
budgets
• Uses secondary research
and expert interviews for
quick results
• Uses methodologies that
filter and prioritise to
avoid overwhelm
• Board and client-ready
end-products
Insight-driven
• Focused on the most
relevant implications
- the ‘so what’
• Aligned with key strategic
questions
• Uses deep-dive research
to piece together the story
• Framed and validated
with data, evidence and
context
Marketing and business insight leaders
• Develop criteria and gather data to identify
target segments or customers
• Assess competitors to inform market
positioning and distinctiveness
• Inform focus of primary market research
• Review market trends, commentary and new
thinking to create resilient thought leadership
Sales directors and teams
• Provide facts to develop a solid and targeted
client pitch
• Improve conversations with potential
customers