This is the English version of a presentation I will be doing to 800 HR professionals in Rio de Janeiro next week. I will also be launching The New Leadership Paradigm and The Values Driven Organisation in Portuguese.
3. WHY A VALUES-DRIVEN CULTURE?
BECAUSE VALUES-DRIVEN CULTURES ARE THE MOST
SUCCESSFUL ON THE PLANET
4. Powerful metrics that enable leaders to measure and manage cultures.
www.valuescentre.com
4
WHY ARE VALUES-DRIVEN CULTURES
THE MOST SUCCESSFUL?
BECAUSE THEY CARE ABOUT THE
NEEDS OF THEIR EMPLOYEES, AND …
5. … THEY ALSO CARE ABOUT THE NEEDS
OF ALL THEIR STAKEHOLDERS
Suppliers Community
9. Eighteen Firms of Endearment
*Amazon.com Inc.
*Best Buy Co Inc.
BMW
*CarMax Inc.
*Caterpillar Inc.
*Commerce Bankshares Inc.
Container Store
*Costco Wholesale Corporation
*eBay Inc.
*Google Inc. Class A.
*Harley-Davidson Inc.
*Honda Motor Co.
IDEO
IKEA
*Jet Blue
*Johnson & Johnson
Jordan’s Furniture
L.L. Bean
New Balance
Patagonia
Progressive Insurance
REI
*Southwest Airlines Co.
*Starbucks Corporation
*Timberland Inc.
*Toyota Motor Corp.
Trader Joe's
*UPS Inc.
Wegmans
*Whole Foods Markets, Inc.
* Firms of Endearment for which financial data were readily available for their
North America operations.
11. The Top 40 Best Companies to Work For (USA)
Adobe Systems Inc.
Adobe Systems Inc.
Aflac Inc.
Amazon.com Inc.
American Express Co.
Autodesk Inc.
Build-A-Bear Workshop Inc.
Capital Trust Inc. Class A.
Chesapeake Energy Corp.
Devon Energy Corp.
Dreamworks Animation SKG
Inc.
EOG Resources
FactSet Research Systems Inc.
General Mills Inc.
Goldman Sachs Group Inc.
Goldman Sachs Group Inc.
Google Inc. Class A.
Hasbro, Inc.
Intel Corp.
Intuit Inc.
Marriott International Inc.
Mattel Inc.
Medical Properties Trust Inc.
Men’s Wearhouse
Microsoft Corp.
National Instruments Corp.
NetApp Inc.
Nordstrom Inc.
Novo Nordisk, A/S ADR
Novo Nordisk, A/S ADR
Nustar Energy, L.P.
Publix Super Mkts, Inc.
Qualcomm Inc.
Rackspace Hosting Inc.
Salesforce.com Inc.
Southern Michigan Bankcorp.
St Jude Medical, Inc.
Starbucks Corporation
Stryker Corporation
SVB Financial Group
Ultimate Software Group, Inc.
Umpqua Holdings Corporation
Whole Food Markets, Inc.
12. “Culture eats strategy for breakfast.”
“No matter how far reaching the vision or how brilliant
the strategy, neither will be realized if it is not supported
by the organisational culture.” Luther Johnson
Peter Drucker
13. Richard Barrett has made
extraordinary contributions to our
understanding of organisational
values and culture. His frame-
works for measuring culture and
enabling whole system change are
elegant. His reservoir of know-
ledge is vast and his connection to
timeless wisdom is profound.
Raj Sisodia Co-founder and co-chairman of
Conscious Capitalism Inc. and Professor of
Marketing at Bentley University
Building a Values-driven Culture
14. The Leader and the Values
Peters and Waterman, “In Search of Excellence:
Lessons from America’s best run companies”, 1983
Clarifying the value system
and breathing life into it are
the greatest contributions a
leader can make.
15. Why values are more important than beliefs
In a stable, non-evolving world,
where what happened in a previous
time period is a good predictor of
what will happen in the future, we
can happily use our beliefs to make
decisions.
But in a world where complexity is
increasing by the day, we need a
more solid basis for making
decisions.
Values-based decision-making is more suited to our complex modern world because
we make decisions based on what is important to us.
16. What are Values?
A shorthand way of describing
our individual and collective
motivations and what is
important to us.
They are the energetic
containers of our aspirations
and intentions.
17. Positive of Potentially Limiting?
Values can be positive or
potentially limiting.
Positive Values: Trust, creativity,
passion, honesty, integrity, clarity
Potentially Limiting Values:
Bureaucracy, power, blame, greed,
hierarchy, status-seeking
19. Values, Beliefs and Behaviours
1. Create a 2x3 grid on a blank piece of paper.
20. Values, Beliefs and Behaviours
1. Create a 2x3 grid on a blank piece of paper.
2. Choose 2 values that are important to
you and enter them in the left hand
column of the worksheet
Accountability
Achievement
Balance (home/work)
Commitment
Compassion
Continuous learning
Cooperation
Courage
Creativity
Enthusiasm
Efficiency
Excellence
Fairness
Family
Friendship
Health
Honesty
Humor/fun
Independence
Integrity
Openness
Personal growth
Respect
Responsibility
Self-discipline
Trust
Value 1
Value 2
21. Values, Beliefs and Behaviours
1. Create a 2x3 grid on a blank piece of paper
2. Choose 2 values that are important to you and
enter them in the left hand column of the
worksheet
3. Write down your beliefs that support
these values in middle column
Value 1
Value 2
Belief
Belief
22. Values, Beliefs and Behaviours
1. Create a 2x3 grid on a blank piece of paper
2. Choose 2 values that are important to you and
enter them in the left hand column of the
worksheet
3. Write down your beliefs that supports these
values in middle column
4. Write down the behaviours
you exhibit that support these values
in the last column
Value 1
Value 2
Belief
Belief
Behaviour
Behaviour
24. AT ANY GIVEN MOMENT IN TIME, the
values that are most important to us are
a reflection of the needs of the stage of
psychological development we have
reached and the unmet needs of the
stages of psychological development we
have passed through but have not yet
mastered.
What motivates employees is the
satisfaction of their needs.
Our needs (what we value) have always been, and always will
be the principal drivers of our behaviors and actions.
25. Stages of Psychological Development
Surviving: Learning to stay alive by meeting your
basic physiological needs—warmth, hunger, etc.
Conforming: Learning to keeping safe and secure by
staying loyal to your family, kin and culture.
Differentiating: Learning how to distinguish yourself from
the crowd by honing your natural skills and talents.
Individuating: Letting go of the aspects of your parental and cult-
ural conditioning (beliefs) that no longer align with who you are.
Self-actualizing: Learning to become more fully who you are
by leading a values- and purpose-driven life with integrity.
Integrating: Learning how to align with others who share
the same values and purpose to create a better world.
Serving: Fulfilling your destiny by caring for and
serving the needs of humanity and/or the planet.
EvolutionofPersonalConsciousness
Needs/Primary Motivations
26. Stages of Psychological Development
Surviving: Learning to stay alive by meeting your
basic physiological needs—warmth, hunger, etc.
Conforming: Learning to keeping safe and secure by
staying loyal to your family, kin and culture.
Differentiating: Learning how to distinguish yourself from the
crowd by honing your natural skills and talents.
Individuating: Letting go of the aspects of your parental and cult-
ural conditioning (beliefs) that no longer align with who you are.
Self-actualizing: Learning to become more fully who you are
by leading a values- and purpose-driven life with integrity.
Integrating: Learning how to align with others who share
the same values and purpose to create a better world.
Serving: Fulfilling your destiny by caring for and
serving the needs of humanity and/or the planet.
0-2 years
Needs/Primary Motivations
27. Stages of Psychological Development
Surviving: Learning to stay alive by meeting your
basic physiological needs—warmth, hunger, etc.
Conforming: Learning to keeping safe and secure by
staying loyal to your family, kin and culture.
Differentiating: Learning how to distinguish yourself from the
crowd by honing your natural skills and talents.
Individuating: Letting go of the aspects of your parental and cult-
ural conditioning (beliefs) that no longer align with who you are.
Self-actualizing: Learning to become more fully who you are
by leading a values- and purpose-driven life with integrity.
Integrating: Learning how to align with others who share
the same values and purpose to create a better world.
Serving: Fulfilling your destiny by caring for and
serving the needs of humanity and/or the planet.
3-7 years
Needs/Primary Motivations
28. Stages of Psychological Development
Surviving: Learning to stay alive by meeting your
basic physiological needs—warmth, hunger, etc.
Conforming: Learning to keeping safe and secure by
staying loyal to your family, kin and culture.
Differentiating: Learning how to distinguish yourself from the
crowd by honing your natural skills and talents.
Individuating: Letting go of the aspects of your parental and cult-
ural conditioning (beliefs) that no longer align with who you are.
Self-actualizing: Learning to become more fully who you are
by leading a values- and purpose-driven life with integrity.
Integrating: Learning how to align with others who share
the same values and purpose to create a better world.
Serving: Fulfilling your destiny by caring for and
serving the needs of humanity and/or the planet.
8-29 years
Needs/Primary Motivations
29. Stages of Psychological Development
Surviving: Learning to stay alive by meeting your
basic physiological needs—warmth, hunger, etc.
Conforming: Learning to keeping safe and secure by
staying loyal to your family, kin and culture.
Differentiating: Learning how to distinguish yourself from
the crowd by honing your natural skills and talents.
Individuating: Letting go of the aspects of your parental and cult-
ural conditioning (beliefs) that no longer align with who you are.
Self-actualizing: Learning to become more fully who you are
by leading a values- and purpose-driven life with integrity.
Integrating: Learning how to align with others who share
the same values and purpose to create a better world.
Serving: Fulfilling your destiny by caring for and
serving the needs of humanity and/or the planet.
30-39 years
Needs/Primary Motivations
30. Stages of Psychological Development
Surviving: Learning to stay alive by meeting your
basic physiological needs—warmth, hunger, etc.
Conforming: Learning to keeping safe and secure by
staying loyal to your family, kin and culture.
Differentiating: Learning how to distinguish yourself from
the crowd by honing your natural skills and talents.
Individuating: Letting go of the aspects of your parental and cult-
ural conditioning (beliefs) that no longer align with who you are.
Self-actualizing: Learning to become more fully who you are
by leading a values- and purpose-driven life with integrity.
Integrating: Learning how to align with others who share
the same values and purpose to create a better world.
Serving: Fulfilling your destiny by caring for and
serving the needs of humanity and/or the planet.
40-49 years
Needs/Primary Motivations
31. Stages of Psychological Development
Surviving: Learning to stay alive by meeting your
basic physiological needs—warmth, hunger, etc.
Conforming: Learning to keeping safe and secure by
staying loyal to your family, kin and culture.
Differentiating: Learning how to distinguish yourself from
the crowd by honing your natural skills and talents.
Individuating: Letting go of the aspects of your parental and cult-
ural conditioning (beliefs) that no longer align with who you are.
Self-actualizing: Learning to become more fully who you are
by leading a values- and purpose-driven life with integrity.
Integrating: Learning how to align with others who share
the same values and purpose to create a better world.
Serving: Fulfilling your destiny by caring for and
serving the needs of humanity and/or the planet.
50-59 years
Needs/Primary Motivations
32. Stages of Psychological Development
Surviving: Learning to stay alive by meeting your
basic physiological needs—warmth, hunger, etc.
Conforming: Learning to keeping safe and secure by
staying loyal to your family, kin and culture.
Differentiating: Learning how to distinguish yourself from
the crowd by honing your natural skills and talents.
Individuating: Letting go of the aspects of your parental and cult-
ural conditioning (beliefs) that no longer align with who you are.
Self-actualizing: Learning to become more fully who you are
by leading a values- and purpose-driven life with integrity.
Integrating: Learning how to align with others who share
the same values and purpose to create a better world.
Serving: Fulfilling your destiny by caring for and
serving the needs of humanity and/or the planet.
60+ years
Needs/Primary Motivations
33. LEVELS OF CONSCIOUSNESS
WE GROW IN STAGES (OF PSYCHOLOGICAL
DEVELOPMENT) AND WE OPERATE AT LEVELS (OF
CONSCIOUSNESS). ALL THINGS BEING NORMAL, THE
LEVEL OF CONSCIOUSNESS WE OPERATE AT WILL
CORRESPOND TO THE STAGE OF PSYCHOLOGICAL
DEVELOPMENT WE HAVE REACHED.
34. What We Value at Each Level of Consciousness
Financial stability, wealth, employment
opportunities, health and safety.
Open communication, friendship, loyalty,
caring, recognition, tradition, rituals.
Pride, productivity, efficiency, quality,
professional growth, confidence, excellence.
Independence, adaptability, continuous
learning, personal growth, balance, adventure,
courage.
Trust, fairness, honesty, integrity, openness,
transparency, enthusiasm, commitment.
Collaboration, alliances, environmental
awareness, personal fulfilment, empathy.
Social responsibility, social justice, wisdom,
compassion, humility, forgiveness, ecology.
Surviving: Learning to stay alive by meeting your basic
physiological needs—warmth, hunger, etc.
Conforming: Learning to keeping safe and secure
by staying loyal to your family, kin and culture.
Differentiating: Learning how to distinguish yourself from
the crowd by honing your natural skills and talents.
Individuating: Letting go of the aspects of your parental and
cultural conditioning that no longer align with who you are.
Self-actualizing: Learning to become more fully who you
are by leading a values- and purpose-driven life with integrity.
Integrating: Learning how to align with others who share
the same values and purpose to create a better world.
Serving: Fulfilling your destiny by caring for and
serving the needs of humanity and/or the planet.
35. TO BUILD A VALUES-DRIVEN CULTURE
WE NEED UNDERSTAND WHAT LEVELS OF
CONSCIOUSNESS EMPLOYEES ARE OPERATING
FROM AND TO WHAT EXTENT THE CULTURE
SUPPORTS THEIR NEEDS
36. WE ALSO NEED TO INTRODUCE
A NEW LEADERSHIP PARADIGM
A SHIFT FROM “I” TO “WE”
37. Powerful metrics that enable leaders to measure and manage cultures.
www.valuescentre.com
37
I WILL SPEAK ABOUT LEADERSHIP DEVELOPMENT IN
MORE DEPTH LATER IN MY PRESENTATION
NOW LET US RETURN TO THE SUBJECT
OF CULTURE AND VALUES
38. The Three Mantras of
Organizational Performance
Cultural Capital is the new frontier of
competitive advantage.
Mantras Implications
The Culture of an organizations is a
reflection of leadership consciousness
Measurement matters. If you can
measure it, you can manage it.
Who you are and what your organization
stands for is vitally important.
Organizational transformation begins with
the personal transformation of the leaders
You can make the evolution of
consciousness, conscious
Focus on Vision, Mission and Values
Begins with Leading Self
Measure and Map the Values
41. Origins of the Cultural Transformation Tools
Growth Needs
When these needs are fulfilled they do not
go away, they engender deeper levels of
motivation and commitment.
Deficiency Needs
An individual gains no sense
of lasting satisfaction from
being able to meet these
needs, but feels a sense of
anxiety if these needs are not
met.
Physiological
Safety
Love & Belonging
Self-esteem
Know and
Understand
Abraham Maslow
Self Actualization
42. Need s Con s ciou s n es s
Self-Actualization
Richard Barrett
Safety
Love & Belonging
Self-esteem
Physiological
Safety
Love & Belonging
Self-esteem
Know and
Understand
Abraham Maslow
Maslow’s Needs to Barrett’s Consciousness
43. Maslow’s Needs to Barrett’s Consciousness
Need s Con s ciou s n es s
1. Expansion of self-actualization
into multiple levels.
2. Substitute states of
consciousness for
hierarchy of needs.
3. Each state of
consciousness is defined
by specific values
and behaviours.
Physiological
Safety
Love & Belonging
Self-esteem
Know and
Understand
Service
Makingadifference
Internal Cohesion
Transformation
Self-esteem
Relationship
Survival
44. Stages in the Development of Personal Consciousness
Positive Focus / Excessive Focus
Service
Makingadifference
Internal Cohesion
Transformation
Self-esteem
Relationship
Survival
Financial Security & Safety
Creating a safe secure environment for self
and significant others. Control, greed
Belonging
Feeling a personal sense of belonging, feeling loved by self and
others. Being liked, blame
Self-worth
Feeling a positive sense of pride in self
and ability to manage your life. Power, status
Personal Growth
Understandingyourdeepestmotivations,experiencingresponsible
freedombylettinggoofyourfears
Finding Personal Meaning
Uncovering your sense of purpose and creating
a vision for the future you want to create
Collaborating with Partners
Working with others to make a positive difference
by actively implementing your purpose and vision
Service to Humanity and the Planet
Devoting your life in self-less service
to your purpose and vision
45. Positive Focus / Excessive Focus
Financial Stability
Shareholdervalue,organisationalgrowth,
employeehealth,safety.Control,corruption,greed
Belonging
Loyalty, open communication, customer satisfaction, friendship.
Manipulation, blame
High Performance
Systems, processes, quality, best practices,
pride in performance. Bureaucracy, complacency
Continuous Renewal and Learning
Accountability, adaptability, empowerment, teamwork, goals
orientation, personal growth
Building Corporate Community
Shared values, vision, commitment, integrity,
trust, passion, creativity, openness, transparency
Strategic Alliances and Partnerships
Environmental awareness, community involvement, employee
fulfillment, coaching/mentoring
Service To Humanity And The Planet
Social responsibility, future generations, long-term perspective,
ethics, compassion, humility
Stages in the Development of Organizational Consciousness
Service
Makingadifference
Internal Cohesion
Transformation
Self-esteem
Relationship
Survival
46. Powerful metrics that enable leaders to measure and manage cultures.
www.valuescentre.com
46
BUILDING A VALUES-DRIVEN ORGANSIATION
START WITH A VALUES SURVEY
47. The Values Survey
PERSONAL VALUES
Which of the following values and behaviours most reflect who you are?
Pick ten.
CURRENT CULTURE
Which of the following values/behaviours most reflect how your
organisation currently operates? Pick ten.
DESIRED CULTURE
Which of the following values/behaviours most reflect how you would like
your organisation to operate? Pick ten.
48. Placement of Values by Level (100 employees)
Top Ten Values
1. tradition (L) (59)
2. diversity (54)
3. control (L) (53)
4. goals orientation (46)
5. knowledge (43)
6. creativity (42)
7. productivity (37)
8. image (L) (36)
9. profit (36)
10. open communication (31)
10
42 5
7
9
6
8
3
110
Current Culture
Service
Makingadifference
Internal Cohesion
Transformation
Self-esteem
Relationship
Survival
50. Cultural Entropy and Engagement
Cultural entropy
significantly
impacts
employee
engagement.
25%
35%
45%
55%
65%
75%
85%
0% 5% 10% 15% 20% 25% 30%
Cultural Entropy
EmployeeEngagement
Research carried out in 163 organisations in Australia by Hewitt Associates
and the Barrett Values Centre in 2008.
Low Entropy =
High Engagement
High Entropy =
Low Engagement
51. Entropy and Engagement
Cultural Entropy Most employees
are ….
10% or less Highly Engaged
11% to 20% Engaged
21% to 30% Becoming Disengaged
31% to 40% Disengaged
41% or more Highly Disengaged
52. Five Levels of Employee Engagement
Highly Engaged Employees bring passion, purpose and discretionary energy
to their work. They are emotionally attached and committed
to the organisation and want to do the right thing.
Engaged Employees are willing to go the extra mile to support the
company in achieving its goals and objectives as long as they
can also satisfy their own goals and objectives.
Becoming
Disengaged
Employees are becoming frustrated, anxious and fearful
about not being able to satisfy their needs.
Disengaged Employees do what they have to do to get through the day,
but are unwilling to put in any extra effort to meet deadlines
or support their colleagues in difficult times.
Highly
Disengaged
Employees are unhappy at their work and act out their
unhappiness by actively undermining the company, and
denigrating those who want to succeed.
53. Highly Engaged Employees
Highly engaged employees identify with the company.
They care passionately about the future of the company.
They bring passion and purpose to their work.
They are willing to invest their discretionary effort to make
the company a success.
They want the company to do the right thing.
They want to feel pride in the way the company behaves.
54. What is Cultural Entropy?
The amount of energy that is consumed in an organisation
doing unnecessary or unproductive work that does not
add value.
It is a measure of the conflict, friction and frustration that
employees encounter in their day-to-day activities that
prevent the organisation from operating at peak
performance.
55. Cultural entropy is a function of the personal
entropy of the current leaders of an
organisation and institutional legacy of past
leaders as embedded in the structures,
systems, policies and procedures.
How Does Cultural Entropy Arise?
56. What is Personal Entropy?
Personal entropy is the amount of fear-driven
energy that a person expresses in his or her day-
to-day interactions with other people.
It is a measure of a lack of a person’s lack of personal
mastery skills. Fear-driven energy arises from the
conscious and subconscious fear-based beliefs of the ego
about meeting its deficiency needs.
57. continuous learning 11 Level 4
generosity 11 Level 5
commitment 10 Level 5
positive attitude 10 Level 5
vision 10 Level 7
ambitious 9 Level 3
making a difference 8 Level 6
results orientation 8 Level 3
honesty 7 Level 5
integrity 7 Level 5
intuition 7 Level 6
leadership developer 7 Level 6
1. customer satisfaction 16 Level 2
2. commitment 11 Level 5
3. continuous learning 11 Level 4
4. making a difference 11 Level 6
5. global perspective 9 Level 3
6. mentoring 9 Level 6
7. enthusiasm 8 Level 5
8. leadership development 8 Level 6
9. integrity 7 Level 5
10. open communication 7 Level 2
11. optimism 7 Level 5
12. shared values 7 Level 5
Cultural Evolution Begins with Personal Evolution
Cultural Entropy 7%Personal Entropy 9%
Culture ValuesLeader’s Values
The culture of
an organisation
is a reflection
of leadership
consciousness.
CVA Current Culture
PL= 12-0 | IROS (P)= 4-2-5-1 | IROS (L)= 0-0-0-0
Internal
Cohesion
LVA Feedback 27 Assessors
PL = 12-0 | IRO (P) = 9-1-2 | IRO (L) = 0-0-0
Internal
Cohesion
63. SA Bank: Evolution of Current Culture
2009 2010 2011
1. accountability
2. client-driven
3. client satisfaction
4. cost-consciousness
5. community involvement
6. achievement
7. teamwork
8. employee recognition
9. being the best
10. performance driven
1. accountability
2. client satisfaction
3. client-driven
4. teamwork
5. brand reputation
6. being the best
7. achievement
8. commitment
9. community involvement
10. cost-consciousness
1. accountability
2. client-driven
3. client satisfaction
4. brand reputation
5. achievement
6. teamwork
7. environmental awareness
8. commitment
9. being the best
10. cost-consciousness
6 Matches CC-DC
Entropy 13%
6 Matches CC-DC
Entropy 13%
6 Matches CC-DC
Entropy 11%
64. Evolution of Number of Survey Participants
8%
25%
38%
51%
67%
73%
77%
75%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
2005 2006 2007 2008 2009 2010 2011 2012
Percentage of
employees voluntarily
participating in the
values assessment grew
significantly each year as
people realized that the
leaders of the
organisation were
paying attention to the
results of the
assessment.
65. Cultural Entropy Evolution
Cultural entropy
reduction led to
improved performance
through increased
employee
engagement, increased
revenues, improved
productivity, and
increase in share price.
25%
19%
17%
14%
13% 13%
11%
10%
0%
5%
10%
15%
20%
25%
30%
2005 2006 2007 2008 2009 2010 2011 2012
Cutlural Entropy
69. THE NEW LEADERSHIP PARADIGM
“A first class summary of how to take
the leap into a new paradigm of being
and lead with grace, love and intuitive
insight. This book builds on all the
great leadership writers combining
intelligent research, first hand results
and spiritual depth of understanding.”
– Kath Roberts
70. A Leadership Development
Text Book for the 21st Century
Part 1: Fundamentals
Part 2: Leading Self
Part 3: Leading Others
Part 4: Leading an Organisation
Part 5: Leading in Society
74. Leading Self
Leading Others
Leading an Organisation Leading in Society
Feedback
Loops
Feedback
Loops
If you cannot
lead/manage
yourself, you cannot
lead a team
If you cannot lead a
team, you cannot lead
an organisation
If you cannot lead an organisation, you cannot lead in society
The New Leadership Paradigm Learning Modules
75. A customisable internet-based learning platform for
Organisations, Universities, Consultants and Coaches
Designed to facilitate Self-directed Learning, Facilitated
Learning in an Open Group, and Facilitated Learning in a Team
or Work Group
Affordable for large and small organisations
Available in English July/August 2014
The New Leadership Paradigm Learning Platform
76. Powerful metrics that enable leaders to measure and manage cultures.
www.valuescentre.com
76
For More Information
www.valuescentre.com
www.richardbarrett.net
To get a copy of this presentation go to:
http://www.slideshare.net/BarrettValues