This document provides information about the "Strategy Execution & Transformation Summit" event being held in Riyadh, Saudi Arabia from December 4-7, 2016. The event will bring together strategy and performance management experts from the public and private sectors to discuss how to embed capabilities for realizing Saudi Arabia's Vision 2030. It will include presentations from leaders spearheading Vision 2030 goals, as well as sessions on developing strategic planning and KPIs, achieving excellence in strategy execution, and aligning programs using the balanced scorecard. Post-forum masterclasses will focus on prioritizing initiatives, measuring progress toward Vision 2030, and strategic alignment. The goal is to equip organizations with tools for effectively managing performance in alignment with Vision 2030

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#strategyleaderswww.strategyexecutionsaudi.com
EMBEDDING CAPABILITIES IN
PUBLIC AND PRIVATE ENTITIES
FOR THE REALISATION OF
VISION 2030
4 - 7 December 2016 | Radisson Blu Hotel | Riyadh | KSA
Strategic Partner
STRATEGY
EXECUTION &
TRANSFORMATION
Saudi Arabia 2016
In Partnership With:
Mohamed Moustafa
Mahmoud (Dr. 3M)
Mahmoud A. Al-Sayyed
Vice President Strategy
Management
Zamil Group
Mohammed Alnashmi
General Director of Planning
& Monitoring
Saudi Commission for
Tourism & National Heritage
Eng. Abdullah Moaed
Alghamdi
Head of Transformation Program
Jeddah Municipality
Joe DeCarlo
Vice President International
Operations
Balanced Scorecard
Institute
Nic Cary
Head of Digital
Transformation
Department of
Transport
Ahmed Maghrabi
Manager, Strategy Office
Management
Human Resources
Development Fund
LEARN FROM STRATEGY IMPLEMENTATION EXPERTS FROM LEADING ORGANISATIONS:
Arabie Al Hadadeen
VP & Head of Strategy
Bank Al Jazira
with certificates of attendance from
BALANCED SCORECARD
INSTITUTE AND GEORGE
WASHINGTON UNIVERSITY
CONFERENCE MASTERCLASSES
full-day interactive learning workshops - full of practical
tools and techniques:
ƒƒ PRIORITISING AND MONITORING STRATEGIC
INITIATIVES BOOTCAMP
ƒƒ DEVELOPING MEANINGFUL KPIS TO MEASURE
PROGRESS TOWARDS VISION 2030
ƒƒ ACHIEVING EXCELLENCE IN STRATEGY
EXECUTION
ƒƒ ALIGNING YOUR PROGRAMMES USING THE
BALANCED SCORECARD TO ACHIEVE VISION
2030
Academic PartnerTechnology Partners Software Partner Organised By
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FORUM DAY 2
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MASTERCLASSES
A & B
POST-FORUM
MASTERCLASSES
C & D
SPONSORSHIP
OPPORTUNITIES
SPONSORS &
PARTNERS
REGISTRATION
TRANSFORMING ENTITIES TO ENABLE VISION 2030
Saudi Arabia is on an exciting journey of economic and social development. Saudi Arabia’s Vision 2030 is an
inspiring commitment to progress. The strategic objectives to come from this bold vision, and the strategy
management infrastructure that will be developed to ensure the implementation of the vision will transform
the Kingdom.
Strategy Execution & Transformation Summit is designed to equip public, semi-public and private entities in
Saudi Arabia with the tools and techniques to effectively build strategy and performance management capability
and manage their performance in a way that is fully aligned with the goals of Saudi Arabia’s Vision 2030.
The Ministry of Economy and Planning’s National Transformation Program 2020 (NTP 2020) is a crucial milestone
on the Vision 2030 roadmap. NTP 2020 seeks to develop strategy and performance management mechanisms
within government ministries and their subsidiary public agencies. In essence, NTP 2020 seeks to build the
institutional capacity and capabilities needed to achieve the objectives of Vision 2030.
Strategy Execution & Transformation Summit is a new forum that builds on Informa’s solid track record of
delivering world-class events in the Kingdom on organisational alignment for strategy execution.
WHO SHOULD JOIN US
Vice Presidents, Directors, Senior Managers, Heads of
Departments, Managers, Specialists, Executives of:
ƒƒ Strategy Execution
ƒƒ Business Transformation
ƒƒ Strategic Planning and Management
ƒƒ Corporate Development
ƒƒ Performance Measurement
ƒƒ Business Excellence
ƒƒ HR Planning and Design
ƒƒ Organisational Development
Delegates tell us year after year that a key reason for
their attendance is the opportunity to make contacts
and discuss their challenges with their industry peers.
With this in mind, this year’s forum will have more
networking sessions, more theme-based discussions
and more interaction than ever before.
MORE DELEGATE-TO-DELEGATE INTERACTION Bring plenty of business
cards!
This conference is part of Informa’s Strategy Leaders Series
– the region’s leading knowledge and networking events for
strategy management and business performance.
Strategy
Leaders Series
WHY YOU SHOULD ATTEND:
ƒƒ Understand how to align your organisation to the
goals of Saudi Arabia’s Vision 2030
ƒƒ Explore how others have nurtured a performance-
based culture with effective measurement for
impacts and ROI
ƒƒ Hear transformation experts discuss ways to
manage strategic initiatives, maintain focus and
achieve maximum results
ƒƒ FOR PUBLIC ENTITIES: Develop techniques for
building strategy management competencies in
line with the National Transformation Program
2020
ƒƒ Get certificates in strategy management from
the Balanced Scorecard Institute and George
Washington University
STRATEGY
EXECUTION &
TRANSFORMATION
Qatar
STRATEGY
EXECUTION &
TRANSFORMATION
Featuring Balanced Scorecard
REGISTER TODAY
Call: +971 4 335 2437
Email: register-mea@informa.com
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EVENT
AT A GLANCE
FORUM DAY 1
FORUM DAY 1
(continuation)
FORUM DAY 2
POST-FORUM
MASTERCLASSES
A & B
POST-FORUM
MASTERCLASSES
C & D
SPONSORSHIP
OPPORTUNITIES
SPONSORS &
PARTNERS
REGISTRATION
EVENT AT A GLANCE
WHAT ATTENDEES TO OUR LAST YEAR'S EDITION SAID
❝ I have enjoyed the forum
especially the experience sharing
and the remarkable speakers,
informative dialogues and the high
level of participants. ❞
Mohammad S. Badran , Chief Operating
Officer, ASTAD Project Management
❝ The 2015 Forum brought the latest
regional and international thinking on
strategy execution together. I was also
very enthused by the number of practical
case studies of strategy execution in the
Middle East. ❞
Scott Ellis, Programme Manager - Department
Stores Expansion, Al Tayer Retail
❝ Excellent selection of topics and speakers; A focused event
well managed. ❞
Khalid Saleem AbdALLAH, Manager, ERM & Insurance,
Saudi Railway Co. (SAR)
STRATEGY EXECUTION & TRANSFORMATION SUMMIT
SUNDAY
4 DECEMBER 2016
MONDAY
5 DECEMBER 2016
TUESDAY
6 DECEMBER 2016
WEDNESDAY
7 DECEMBER 2016
STRATEGY EXECUTION &
TRANSFORMATION SUMMIT
MASTERCLASS A MASTERCLASS B MASTERCLASS C MASTERCLASS D
Embedding Capabilities in Public and
Private Entities for the Realisation
of Vision 2030
Prioritising and
Monitoring Strategic
Initiatives Bootcamp
Developing
Meaningful KPIs To
Measure Progress
Toward Vision 2030
Achieving
Excellence in
Strategy Execution
Aligning Your
Programmes Using The
Balanced Scorecard To
Achieve Vision 2030
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I ATTEND?
EVENT
AT A GLANCE
FORUM DAY 1
FORUM DAY 1
(continuation)
FORUM DAY 2
POST-FORUM
MASTERCLASSES
A & B
POST-FORUM
MASTERCLASSES
C & D
SPONSORSHIP
OPPORTUNITIES
SPONSORS &
PARTNERS
REGISTRATION
FORUM DAY ONE SUNDAY 4 DECEMBER 2016
08.00 Registration and morning coffee
09.00 Opening Remarks and Introduction to the Chair
Joe DeCarlo, Vice President International Operations,
Balanced Scorecard Institute (USA)
Chairman:
Mohamed Moustafa Mahmoud (Dr 3M)
09.20 PLENARY Vision 2030— Building the capabilities to
make the vision a reality
This session will gather prominent representatives from
key entities spearheading the delivery of Saudi Arabia’s
Vision 2030 goals. They will discuss the opportunities and
challenges for public and private entities in the region and
the roadmap for execution.
09.50 The crucial role of performance measurement culture
in enabling Vision 2030
ƒƒ Discussing performance measurement's key role in
aligning entities to the National Vision
ƒƒ How Vision 2020 initiatives are designed to help entities
deliver the National Vision and to make it a practical
reality
ƒƒ Understanding the operational benefits to entities
in cost reduction, service quality improvement and
employee engagement
ƒƒ How public entity leaders can play a key role in
promoting Vision 2030 initiatives and supporting
alignment to the programme
10.20 Meeting accelerator a structured networking session
This unique facilitated session will give you the
opportunity to shake hands with your peers from
companies representing different sectors in the region.
Bring a lot of business cards!
10.30 Morning coffee and networking break
+971 4 335 2437 register-mea@informa.comwww.strategyexecutionsaudi.com
PUBLIC SECTOR TRACK ONE PRIVATE SECTOR TRACK TWO
Vision 2030 for Government — Translating the vision
into government programmes and action
Strategy Execution — Transformation for business
strategic alignment and performance
11.00 Vision 2030 for Government: How strategic planning
improved services at Jeddah Municipality
ƒƒ Discussing how effective use of strategic planning
helped Jeddah Municipality deliver better impacts
ƒƒ Exploring the specific tools used and why – lessons
learned along the way
ƒƒ Creating a strategy and performance-focused public
agency
Eng. Abdullah Moaed Alghamdi, Head of Transformation
Program, Jeddah Municipality
Aligning a family holding group around its corporate
strategy - developing an effective strategy management
system
ƒƒ Preparing a useful strategic change agenda
ƒƒ Developing a strategy map with strategic themes and
objectives that reflect the strategic direction.
ƒƒ Translating strategy into operational terms through
balanced scorecard with performance measures, targets
and initiatives.
ƒƒ Aligning group companies to its corporate strategy
ƒƒ Keeping your strategy management system updated
Mahmoud A. Al-Sayyed, Vice President Strategy Management,
Zamil Group
11.30 Achieving Vision 2030: Creating public sector
organisations that deliver strategic performance
ƒƒ Driving the link between national level agendas and
organisational strategy
ƒƒ Developing the capability to act upon national-level
agendas and deliver performance under challenging
circumstances
ƒƒ Exploring the mutually dependent relationship
between strategy development and successful
execution
ƒƒ Identifying the key organisational capabilities needed
to ensure successful strategy execution
Mohammad Zahid Iqbal, Senior Principal, Abu Dhabi
Accountability Authority (UAE)
Achieving strategic alignment in a private sector, jointly-
owned company
ƒƒ Tools and techniques for strategic alignment in a joint
venture situation
ƒƒ Cascading objectives across an organisation through an
effective strategy management office (SMO)
ƒƒ Maintaining the momentum of strategy initiatives in times
of change
Rahul Deo Gupta, Head of Enterprise Project Management
Office, RAFAL Real Estate Development Co.
12.00 The experience of the Saudi Commission for Tourism
and National Heritage in strategic planning - from
planning to execution
ƒƒ Aligning strategy with Vision 2030: meeting the
challenge and delivering the goals
ƒƒ Leading an organisation through successful cultural
and organisational change for executing strategies
ƒƒ Building strategic capabilities and embedding a
performance culture that will deliver on strategic
objectives
Mohammed Alnashmi, General Director of Planning &
Monitoring, Saudi Commission for Tourism & National
Heritage
Linking business strategy to innovation strategy in banking
ƒƒ Why it is crucial to maintain a feedback loop between
on-the-ground innovation and strategy execution in your
organisation
ƒƒ Exploring the common reasons why the linkages between
strategy execution and innovation fail
ƒƒ What cultural changes need to happen in strategy
management teams to cope with the pace of innovation
ƒƒ Discover real examples of frameworks to link the innovation
cycle and strategy cycle
ƒƒ Ideas for inbound and outbound communications to drive
business adoption
Rob Kerner, Head of Innovation Strategy - Business Banking,
Royal Bank of Scotland (UK)
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AT A GLANCE
FORUM DAY 1
FORUM DAY 1
(continuation)
FORUM DAY 2
POST-FORUM
MASTERCLASSES
A & B
POST-FORUM
MASTERCLASSES
C & D
SPONSORSHIP
OPPORTUNITIES
SPONSORS &
PARTNERS
REGISTRATION
12.30 Networking lunch
Afternoon Theme
USING STRATEGY TO DRIVE IMPROVED PERFORMANCE
13.30 PANEL: Overcoming the challenges of becoming more
strategy-focused
ƒƒ Exploring the fundamentals of being strategy-focused
and why it is crucial to your organisation’s future success
ƒƒ Discussing the common challenges of implementing
strategic objectives
ƒƒ People, process and system solutions for the common
challenges incurred
Mohammad Zahid Iqbal, Senior Principal, Abu Dhabi
Accountability Authority (UAE)
Eng.Khalid Fathy Radhwan, Director of Strategic Planning
& Performance Measurement, Royal Commission of
Yanbu & Jubail
Joe DeCarlo, Vice President International Operations,
Balanced Scorecard Institute (USA)
Bassel R. Al Safadi, Manager Strategy & Planning, Saudi
British Bank
Sultan Bin Battal, GM, Corporate Planning & Economics,
SABIC (Invited)
14.10 Using technology for effective performance
management and alignment to Vision 2030
See how software solutions can enable you to:
ƒƒ Support all phases of your strategy execution and
alignment process
ƒƒ Link strategy to operations: encompassing a
comprehensive solution for quality management
ƒƒ Case studies: Learn how customers have succeeded in
strategy execution and performance management
Badr Aldoweesh, CEO, Leaders Solutions
14.40 Leveraging digital tools to transform performance in a
government department
ƒƒ How a leading UK government department has used
digital platforms to deliver strategic transformation
ƒƒ Discussing digital opportunities to improve services and
reduce operational costs in a public service organisation
ƒƒ The importance of data to effective digital
transformation
ƒƒ Next steps – the future of public service delivery
through online platforms
Nic Cary, Head of Digital Transformation, Department of
Transport (UK)
15.10 Exploring the latest technology for strategy
management automation
ƒƒ Exploring how technology can leverage strategic
alignment
ƒƒ What elements of strategy management can be
automated to streamline workflow
ƒƒ Using technology for performance measurement and
operational improvement
Ali Imran, General Manager Personal Financial Services &
Strategy, Saudi Hollandi Bank
15.40 Afternoon coffee and networking break
16.10 Topic-focused interactive roundtable discussions
This interactive session divides the audience into 3
groups, each discussing one of the below hot topics. Each
roundtable is tasked with coming up with three practical
strategies related to their topic and/or industry. Discussion
will go on for 30 minutes and then each moderator will
present his or her table findings.
ƒƒ Performance measurement in Saudi organisations
ƒƒ Strategy management technology and automation
ƒƒ Challenges of implementing National Transformation
Program 2020
16.40 Choosing the right KPIs to measure results and
performance
ƒƒ Selecting good KPIs and getting the right balance
between objective and subjective measures
ƒƒ Developing effective KPIs across organisational levels
ƒƒ Cascading KPIs from organisational, departmental and
employee level
Khalid Al Rashid, Director, Planning & Monitoring
Corporate Executive Consultant, King Faisal Research
Hospital
17.10 Closing remarks from the Chair
+971 4 335 2437 register-mea@informa.comwww.strategyexecutionsaudi.com
FORUM DAY ONE SUNDAY 4 DECEMBER 2016
❝ I appreciated being exposed to quality
speakers and leading experts; the platform
resulted in communicating relevant information
and the overall event was enjoyable. ❞
Khalil Issa, Managing Director,
ADC Energy Systems
❝ The issues reflected the real-life
situations we face and I learned
practical tips on addressing
execution challenges. ❞
Kieran Forde, Manager OSM,
Tabuk Agriculture Company
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AT A GLANCE
FORUM DAY 1
FORUM DAY 1
(continuation)
FORUM DAY 2
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MASTERCLASSES
A & B
POST-FORUM
MASTERCLASSES
C & D
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OPPORTUNITIES
SPONSORS &
PARTNERS
REGISTRATION
FORUM DAY TWO MONDAY 5 DECEMBER 2016
Morning Theme
BUILDING AN ORGANISATIONAL COMMITMENT TO
CONTINUOUS IMPROVEMENT
08.30 Registration and morning coffee
08.50 Opening Remarks and Day One Recap
Joe DeCarlo, Vice President International Operations,
Balanced Scorecard Institute (USA)
09.00 Leading change ‐ communicating the goals and
intentions of Vision 2030 effectively to your organisation,
across all levels. Winning hearts, mind and hands
ƒƒ Involving your leadership in engaging your workforce for
Vision 2030 alignment
ƒƒ Engaging line managers to drive strategy management
principles in your organisation
ƒƒ Developing effective dashboards and communication
tools to drive strategic goals
Ahmed Maghrabi, Manager, Strategy Office Management,
Human Resources Development Fund
9.30 Dictators or influencers? Examining the actions of an
effective strategy management team
ƒƒ What skills and competencies are required to inspire the
collaboration required to achieve strategy alignment
ƒƒ Why it is crucial to develop a cross-functional team to
support alignment
ƒƒ How to make strategy management an inclusive
process
ƒƒ Reviewing your team’s capabilities: identifying gaps and
developing a training and recruitment action plan
Andreas de Vries, Head Performance Analysis, Qatar
Petroleum (Qatar)
10.00 Reviewing quality management and operational
excellence systems to boost efficiency
ƒƒ Exploring how to align quality management processes
to business strategy
ƒƒ Aligning operational improvements to strategic priorities
ƒƒ Linking your process and quality improvement plans
(such as Six Sigma, TQM, EFQM) to your strategy
Bassel R. Al Safadi, Manager Strategy & Planning, Saudi
British Bank
10.00 Morning coffee and networking break
10.30 Tools for prioritising strategic initiatives and ensuring
your organisation stays focused on key goals
ƒƒ Putting your strategy into action with strategic initiatives
ƒƒ Aligning strategic initiatives to corporate objectives
ƒƒ Developing portfolios of strategic initiatives and
categorising them by theme
ƒƒ Key considerations for execution success and for
funding the initiatives.
Nawaz Peerbocus, Strategic Transformation Leader &
Chief Economist, Saudi Electricity Company (Invited)
11.00 Saudi Arabia’s National Transformation Program (NTP)
2020: Utilising outcome based budgeting
ƒƒ Aligning your strategy, performance management and
budgeting processes
ƒƒ Exploring basic accounting concepts and their
relevance to strategic planning
ƒƒ Successfully using Critical Success Factors and
Performance Indicators to link strategy, performance
and budgeting
ƒƒ Evaluating the latest techniques for strategic
performance management and budgeting
ƒƒ Linking strategy implementation cycles to budget
cycles and vice versa
Noura Alkahtani, Director Strategic Planning &
Development Financial Affairs, Ministry of National Guard
–Health Affairs
11.30 Embedding a performance culture that will deliver
strategic aspirations
ƒƒ What are the biggest motivators for employees in Saudi
Arabia?
ƒƒ Why it’s crucial that employees are involved in defining
the rules and processes for strategy management and
alignment
ƒƒ How can leaders best motivate teams and drive
individual accountability for results?
Mohammed S. Hyder, Executive Manager – Decision
Support & Performance Management, Mobily
12.00 Effectively measuring and demonstrating the impact of
strategic initiatives
ƒƒ How to effectively demonstrate the ROI of strategic
initiatives
ƒƒ Exploring the link between vision, strategy, objectives,
initiatives and KPIs
ƒƒ Understanding the importance of initiative measurement
and prioritisation
Shauquat Alam, Chief Operating Officer, Al-Bilad
Operation & Maintenance Co.
12.30 Networking lunch
Afternoon Theme
IMPROVING PERFORMANCE WITH PERFORMANCE
INFORMATION
13.30 PANEL: Comparing and aligning the roles of the
Strategy Management Office (SMO), the Vision
Realisation Office (VRO) and the Project Management
Office (PMO)
ƒƒ Exploring the functions of SMO, VRO and PMO in
relation to your organisation
ƒƒ Examining the best structure for your organisation to
achieve its strategic planning objectives
ƒƒ Discussing best practices and key steps for
implementing a strategy control department
ƒƒ Driving the strategy mindset: how to make strategy
management everybody’s job
Ahmed Maghrabi, Manager, Strategy Office Management,
Human Resources Development Fund
Saied Ashshowwaf, Member of the Council, Human
Rights Commission (Invited)
Arabie Al Hadadeen, VP & Head of Strategy, Bank Al
Jazira
14.10 Monitoring, measuring and refreshing your strategy
implementation to ensure your transformation stays on
track
ƒƒ Creating an early warning system - How organisations
can monitor their strategy implementation and stay on
track
ƒƒ Identifying key internal and external variables and how
to develop effective measures
ƒƒ Examining the importance of strategic review meetings
and the use of data in evaluating performance
ƒƒ How to refresh, tweak or change tactics or strategy to
ensure fulfilment of goals
Arabie Al Hadadeen, VP & Head of Strategy Management
Office, Bank Al Jazira
14.40 Evaluating and allocating risks in strategic planning
ƒƒ Ensure the success & delivery of your organisation’s
strategic objectives via proper upfront risk assessment
ƒƒ Conducting a full strategic risk assessment that covers
the critical dimensions of: governance, performance,
people, processes and tools
ƒƒ Examining different types of risks: preventable risks,
strategic risks, operational risk and external risks
ƒƒ Aligning strategy execution team efforts with risk
mitigation plans and monitoring
Khalid S. Abdallah, Head of Strategic Risk, Saudi Railway
Company (SAR)
15.10 Afternoon coffee and networking break
15.25 Using the Balanced Scorecard to Navigate Vision 2030
Successfully
ƒƒ How to ‘connect the dots’ between high level mission
and vision, and operations, programmes and projects
ƒƒ Aligning employees to organisation purpose and
providing a structured way to measure what matters,
prioritise projects, and build accountability for results.
ƒƒ Creating a visible connection between the projects
and programmes that people are working on and the
mission and vision of the organization, aligning the
organisation around strategy, allowing more precise
KPIs, improved project prioritisation, and better
employee buy in and accountability.
ƒƒ Covering the recommended framework to use for Vision
2030.
Joe DeCarlo, Vice President International Operations,
Balanced Scorecard Institute (USA)
15.55 Understanding HR's role in strategic alignment -
Getting the people side of transformation right
ƒƒ Developing a people action plan for meaningful and
sustainable change
ƒƒ Enhancing key competencies and behavioural capability
in your organisation
ƒƒ Creating a working environment that is focused on
strategic alignment
Sami A. Khan, Associate Professor, King Abdulaziz
University
16.25 Closing remarks from the Chair
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MASTERCLASSES
C & D
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OPPORTUNITIES
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PARTNERS
REGISTRATION
Prioritising and Monitoring Strategic
Initiatives Bootcamp
A major challenge facing many organisations is how to manage the process of prioritising
strategic initiatives. This highly practical session will explore Project Portfolio Management (PPM)
techniques and how they are used to identify business value and ensure organisations are
investing in the optimal portfolio of projects that will deliver the desired strategic objectives.
Essentially, we will look at the process of converting strategy into projects and determining
the decision and prioritisation criteria. The masterclass will also examine the buy-in and
communication aspects of managing initiatives.
Lastly we will look at the monitoring, control and reporting processes required to ensure
alignment and the creation of business value.
Delegates will benefit by learning how to:
ŸŸ Exploring key project management concepts for scoring, prioritising and selecting project
initiatives
ŸŸ What the OSM can learn from Project Management and PPM
ŸŸ Create an early warning system to monitor your strategic initiatives
ŸŸ How to back-track, tweak or change initiatives to ensure the fulfilment of goals
ŸŸ Stay focused on strategic objectives and goals
Who is this masterclass for?
This one-day session is suitable for all professionals involved in the process of delivering
strategic objectives for their organisation. It covers best practice and essential strategy
management skills, which make it ideal for all levels of professionals from Associate to Director/
VP level.
POST-FORUM MASTERCLASSES TUESDAY 6 DECEMBER 2016
Registration at 08.00. Masterclasses will run from 08.30 until 14.30. Lunch will be served afterwards.
Participants will receive a Balanced Scorecard Institute
certificate of attendance.
Participants will receive a George Washington University
certificate of attendance.
MASTERCLASS 08:30 - 14:30A
Developing Meaningful KPIs To Measure
Progress Toward Vision 2030
This workshop is recommended for leaders, managers, planners and analysts who have been
tasked to plan, develop, or improve dashboards, KPI scorecards, business processes, program
and project management, portfolio management or other measurement systems.
The workshop is designed to help delegates understand the fundamentals of KPI terminology,
as well as the strategic context needed to develop and align meaningful KPIs. The agenda
includes an in-depth study on how to clearly communicate desired results and make lasting
improvements in performance. Delegates will learn how to align measures to strategy, measure
intangible goals, streamline the measurement and reporting process, reduce operational
elements like cost, effort and cycle time, align KPIs by cascading objectives and manage with
performance information.
Delegates will benefit by learning how to:
ŸŸ Improve managers' and employees' perception of the value and importance of measuring
performance
ŸŸ Lift the skill level of managers and employees in selecting meaningful measures and using
measures to support their decisions
ŸŸ Increase the active involvement of employees in selecting and implementing performance
measures
ŸŸ Reduce the cycle time of implementing performance measures, from choosing them to using
them
ŸŸ Increase the proportion of strategic and operational business objectives that have meaningful
measures identified
Who is this masterclass for?
This one-day session is suitable for all professionals involved in the process of developing
performance measures for their organisation. It covers best practice and essential performance
measurement skills, which make it ideal for all levels of professionals from Associate to Director/
VP level.
Led by: Joe DeCarlo, Vice President of International, Balanced Scorecard Institute
MASTERCLASS 08:30 - 14:30B
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FORUM DAY 1
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(continuation)
FORUM DAY 2
POST-FORUM
MASTERCLASSES
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POST-FORUM
MASTERCLASSES
C & D
SPONSORSHIP
OPPORTUNITIES
SPONSORS &
PARTNERS
REGISTRATION
WEDNESDAY 7 DECEMBER 2016
Achieving Excellence in Strategic Execution
Why do so many public and private entities fail to implement their strategic objectives? Vision
2030 will increase the need for entities in the Kingdom to develop the capability to be more
effective in achieving their strategic objectives.
Strategic alignment is the secret ingredient that is often missing for many organisations. A high
level of organisational alignment is essential for meeting your strategic objectives, and achieving
increasingly better performance.
In strategically aligned organisations all business units, support functions and employees
are working together towards achieving the organisation’s strategy. They all understand the
strategy and they all understand what they need to do to achieve it. There is also an effective
management process for reviewing progress and re-aligning if the expected progress is not
being made.
This sounds like a simple thing to do, but in reality, this is perhaps the toughest element of
strategy implementation. Delegates to this masterclass will learn the latest proven techniques for
strategic alignment.
Key topics that will be explored:
ŸŸ Aligning organisational units and employees to your strategy
ŸŸ Corporate-level strategy for large organisations and diverse business units
ŸŸ Cascading the corporate strategy map to business and support units in private and public
sector enterprises
ŸŸ Techniques for communicating strategy to employees
ŸŸ Tools for linking employee incentives to strategic performance
ŸŸ Aligning operational improvements to strategic priorities
ŸŸ Developing operational dashboards to drive day-to-day continuous improvement
ŸŸ Conducting regular management meetings to review, guide, and adapt strategy
implementation
ŸŸ The role of the Strategy Management Office
Who is this masterclass for?
This one-day session is suitable for all professionals involved in the process of delivering
strategic objectives for their organisation. It covers best practice and essential strategy
management skills, which make it ideal for all levels of professionals from Associate to Director/
VP level.
POST-FORUM MASTERCLASSESRegistration at 08.00. Workshops will run from 08:30 until 14:30. Lunch will be served afterwards.
MASTERCLASS 08:30 - 14:30C
Aligning Your Programmes Using The
Balanced Scorecard To Achieve Vision 2030
This workshop is recommended for executives, managers, planners and analysts who are
seeking the best practical ideas in improving organizational performance.
The workshop provides delegates with background and resources in all areas that are important
to lead or participate on a team to build, implement, and sustain a balanced scorecard planning
and management system in their organization. The topics include: strategic thinking, strategic
planning, organization assessment, strategy mapping, performance measures and target setting,
strategic initiative prioritization, cascading to align employees to vision, and strategy execution
and strategic management. The workshop is based on the Institute’s Nine Steps to SuccessTM
framework, and includes advanced concepts and exercises, one-on-one interaction with senior
staff, and additional resource materials and templates.
Delegates will benefit by learning:
ŸŸ Tips on good strategy management practices, such as strategy formulation, strategic
leadership, advanced strategy mapping, customer and stakeholder identification, and BSC
program planning
ŸŸ Modern approaches to strategic thinking and strategy mapping
ŸŸ Communications strategy development and change management aspects of the balanced
scorecard journey
ŸŸ Facilitation and coaching tips on leading team workshops in the development of a balanced
scorecard system for your organization
ŸŸ Specific steps to prioritize work and measure what matters to successful strategy execution
Who is this masterclass for?
This one-day session is suitable for HR generalists. It covers best practice and essential strategic
workforce planning skills, which make it ideal for all levels of professionals from Associate to
Director/VP level.
Led by: Joe DeCarlo, Vice President of International, Balanced Scorecard Institute
MASTERCLASS 08:30 - 14:30D
Participants will receive a Balanced Scorecard Institute
certificate of attendance.
Participants will receive a George Washington University
certificate of attendance.
+971 4 335 2437 register-mea@informa.comwww.strategyexecutionsaudi.com PRINT

9. HOME
WHY SHOULD
I ATTEND?
EVENT
AT A GLANCE
FORUM DAY 1
FORUM DAY 1
(continuation)
FORUM DAY 2
POST-FORUM
MASTERCLASSES
A & B
POST-FORUM
MASTERCLASSES
C & D
SPONSORSHIP
OPPORTUNITIES
SPONSORS &
PARTNERS
REGISTRATION
Opportunities open to your business include:
ƒƒ Exposing your company to key strategy decision makers in Saudi Arabia through onsite and
online branding
ƒƒ Demonstrating consulting and facilitation skills by leading an interactive group or discussion
session
ƒƒ Showcasing your expertise by leading a hands-on interactive workshop
ƒƒ Positioning yourself as a thought leader by moderating or taking part in a panel discussion
ƒƒ Exclusive business breakfast, lunch or dinner sponsorship
ƒƒ Releasing your research or reports to a targeted audience
Sponsorship Categories:
ƒƒ Strategy Management Consultants
ƒƒ Business Intelligence / Market Research Consultants
ƒƒ Balanced Scorecard Software Providers
ƒƒ Management Software/Solution Providers
ƒƒ Bespoke Insight & Research
ƒƒ HR Consultants
ƒƒ Business Schools / Executive Education
ƒƒ Systems Integrators
ƒƒ Industry Benchmarking Consultants
ƒƒ Innovation Consultancies
Hover over a thumbnail to
see the larger photo
POSITION YOUR BRAND AS A LEADER IN STRATEGY EXECUTION AND ALIGNMENT TO
SAUDI ARABIA VISION 2030
Position yourself as a market leader in the field of strategy transformation, business excellence and performance management and meet top decision makers in the
discipline. Our customised sponsorship packages are designed to give your brand high value exposure and increase your client base with targeted speaking and
networking opportunities.
To discuss these opportunities or to tailor a package specific to your needs, speak to
Charlie Bark-Jones, Sponsorship Manager, on: +971 (0) 4 407 2608 or email: sponsorship@informa.com
SPONSORSHIP OPPORTUNITIES
CLICK HERE
TO DOWNLOAD
SPONSORSHIP
BROCHURE
www.strategyexecutionsaudi.com
SPONSORSHIP &EXHIBITION
OPPORTUNITIES
4 - 5 December 2016Radisson Blu Hotel | Riyadh | KSA
STRATEGYEXECUTION &TRANSFORMATIONSaudi Arabia 2016
CLICK HERE
TO DOWNLOAD
SPONSORSHIP
BROCHURE
www.strategyexecutionsaudi.com
SPONSORSHIP &EXHIBITION
OPPORTUNITIES
4 - 5 December 2016Radisson Blu Hotel | Riyadh | KSA
STRATEGYEXECUTION &TRANSFORMATIONSaudi Arabia 2016
+971 4 335 2437 register-mea@informa.comwww.strategyexecutionsaudi.com PRINT

10. HOME
WHY SHOULD
I ATTEND?
EVENT
AT A GLANCE
FORUM DAY 1
FORUM DAY 1
(continuation)
FORUM DAY 2
POST-FORUM
MASTERCLASSES
A & B
POST-FORUM
MASTERCLASSES
C & D
SPONSORSHIP
OPPORTUNITIES
SPONSORS &
PARTNERS
REGISTRATION
SPONSORS & PARTNERS
+971 4 335 2437 register-mea@informa.comwww.strategyexecutionsaudi.com
STRATEGIC PARTNER: THE BALANCED SCORECARD INSTITUTE (BSI)
The Balanced Scorecard Institute (BSI), a Strategy Management Group, Inc. company, provides training, certification and consulting services to commercial,
government, and non-profit organizations worldwide. BSI helps clients increase focus on strategy and results, improve organizational performance by measuring
what matters, align the work people do on a day-to-day basis with strategy, focus on the drivers of future performance, improve communication of the
organization's Vision and Strategy, and prioritize in tough economic times.
TECHNOLOGY PARTNERS: QPR & LEADERS SOLUTIONS
QPR Software and Leaders Solutions join forces and offer comprehensive software automation solution for Strategy Execution and Performance Management,
which uniquely includes also Quality Management. QPR solution can be extended with our patented Process Mining technology that enables effective business
process monitoring. QPR and Leaders Solutions combine innovate Finnish software development and local know-how, where QPR reseller and implementation
partner Leaders Solutions supports QPR customers in the Saudi Arabian market.
QPR Software Plc is a software vendor Headquartered in Helsinki, Finland focusing on Strategy Execution, Performance Management and Quality and Process
Management with over 25 years of experience in the field. Our comprehensive software offering has been highly recognized by distinguished technology industry
analysts such as Gartner, and we have 2000+ customers in over 50 countries with more than a million licenses sold.
Leaders Solutions is a leading consulting and training company based in Saudi Arabia. It provides software/IT solutions and consultancy services for Strategy
Development and Execution as well as Performance Management and Quality and Process Management. Our services and solutions are targeted for organizations
in both public and private sectors who want to achieve operational excellence and results. Leaders Solutions is a QPR Software reseller partner in Saudi Arabia.
SOFTWARE PARTNER: CORPORATER
Corporater was founded in 2000 by CEO Tor Inge Vasshus. Having lived through the effects of IT-controlled corporate performance management solutions at a
Fortune 200 company, his vision was to create software that could be run by business users. Corporater's first release was Balanced Scorecard Suite.
As a fast growing company, Corporater now has offices in the US, Norway, Sweden, UAE, India, Romania, and Argentina to support its customers and the global
partner network. Over the years, Corporater has expanded its solution suite to provide full functionality crossing all major performance management frameworks.
Strategy continues to be at the core of the solution, and the vision of creating software for business users has remained at the forefront.
❝ It was an amazing opportunity to exchange, validate and
reshape ideas / thinking on very relevant topics with like-minded
experienced senior strategy leaders in the region. ❞
Sunil Dixit, Barclays Bank (UK)
PRINT

11. HOME
WHY SHOULD
I ATTEND?
EVENT
AT A GLANCE
FORUM DAY 1
FORUM DAY 1
(continuation)
FORUM DAY 2
POST-FORUM
MASTERCLASSES
A & B
POST-FORUM
MASTERCLASSES
C & D
SPONSORSHIP
OPPORTUNITIES
SPONSORS &
PARTNERS
REGISTRATION
Call: +971 4 335 2483
Email a.watts@informa.com
GROUP DISCOUNTS
AVAILABLE
© Copyright Informa Middle East Ltd.For terms and conditions please visit www.informa-mea.com/terms-and-conditions-for-delegates
REGISTER TODAY
Call: +971 4 335 2437
Email: register-mea@informa.com
Strategy Execution and
Transformation Summit
Early Bird 1
13 October
2016
Early Bird 2
10 November
2016
Final Price
11 November
2016 onwards
Conference & 2 Workshops $3399 $3599 $3799
Conference & 1 Workshop $2799 $2999 $3199
2 Day Conference $2199 $2399 $2599
* 3 for 2 offer available for all packages, including a conference pass
#strategyleaderswww.strategyexecutionsaudi.com
EVENT AT A GLANCE
SUNDAY
4 DECEMBER 2016
MONDAY
5 DECEMBER 2016
TUESDAY
6 DECEMBER 2016
WEDNESDAY
7 DECEMBER 2016
STRATEGY EXECUTION &
TRANSFORMATION SUMMIT
MASTERCLASS A MASTERCLASS B MASTERCLASS C MASTERCLASS D
Embedding Capabilities in Public and Private Entities
for the Realisation of Vision 2030
Prioritising and Monitoring
Strategic Initiatives
Bootcamp
Developing Meaningful
KPIs To Measure Progress
Toward Vision 2030
Achieving Excellence in
Strategy Execution
Aligning Your Programmes
Using The Balanced
Scorecard To Achieve Vision
2030
❝ It was an amazing
opportunity to exchange,
validate and reshape
ideas / thinking on very
relevant topics with like-
minded experienced
senior strategy leaders in
the region. ❞
Sunil Dixit, Barclays Bank (UK)
4 - 7 December 2016 | Radisson Blu Hotel | Riyadh | KSA
STRATEGY
EXECUTION &
TRANSFORMATION
Saudi Arabia 2016
In Partnership With:
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