12. Step 2 & 3
Understand the customer
( Pick a niche)
13.
14.
15. Step 4
Develop the marketing
message
Provide Alex.Food Truck customers with the best and
most efficient service, along with the freshest and
healthiest food, beverages and snacks.
Offer Premium quality of local products, Energizing
and tasty food to satisfy customers, Fitting wants of
customers (diet restrictions, schedules...), Easy
accessibility to products and practical meals with
proper portions, Exceptional customer service.
16. Step 5
Determine the marketing media
Web site
http://sternbassantnabil.wix.com/alexfoodtruck
Facebook page
https://www.facebook.com/alex.foodtruck/
17. Step 6
Set sales & marketing goals
Our sales strategy is based on the freshness and appeal of our food: the
sandwiches and smoothies are being prepared in front of our customers’
eyes. We will not only sell the actual product, but also convince our
customer that Alex.Food Truck is the healthiest and most advantageous
option. We will be known for our employees’ friendliness and their
efficiency as well.
