2.  TOP 5 AD AGENCY IN INDIA-
 O&M
 JWT
 MUDRA
 FCB ULKA
 REDIFFUSION DY & R
 TOP 5 AD AGENCY IN WORLD-
 LEO BURNETT INDIA PVT LTD
 Saatchi & Saatchi of New York
 180 Amsterdam
 R/GA of New York
 Abbott Mead Vickers of London

4.  ABOUT IT-
 JWT is the world’s best-known marketing communications brand
with more than 200 offices in over 90 countries employing nearly
10,000 marketing professionals.
 As a full-service ad agency, they have the talent and ability to not
only produce exceptional, effective creative, but advise clients on a
full range of media and marketing strategies as well.
 They combine creativity with intelligent, no non-sense strategic
solutions to help you get the results you are looking for from
your advertising and marketing dollars.

5.  The James Walter Thompson Company, which eventually
became J. Walter Thompson. It was acquired by WPP group in
1987. In 2005, the agency was "relaunched" by dropping the name
J. Walter Thompson in exchange for JWT
 JWT claims to be the first agency to:
 create the first-ever testimonial ad (it was for Pond's Cold
Cream), in 1925.
 invent the grilled cheese sandwich for its client Kraft in 1930.
 produce the first-ever TV commercial in 1939.
 create the first advertisement in Second Life (Ford Argentina)

6. Javier Navajas RAJESH
CEO JWT Central GANGWANI,
America Sr VICE PRESIDENT

8. 1980 1987 1995
1983 1991 2002
1985 1992 2009

9. Founded in 1980, today its footprint covers over 1,75,000
villages and 4000 towns across 21 states in the country. The
Group currently has 1100 employees in 26 offices
 In 1988, they marked the beginning of one of their most
cherished relationships with DDB Worldwide.
 Mudra is known for its "can do" spirit, dedicated partnerships
and an unconventional approach to business.
 With a team of over 1,100 employees across 26 offices around
the country that covers over 1, 75,000 villages and 4,000
towns. Mudra Group offers direct contact in over 3,500 schools
reaching out to nearly seven million students.

10.  As a testimony to workplace HR practices, Mudra Group's
Learning Leadership & Change (LLC) team has been awarded
'Best HR strategy in line with Business' and 'Excellence in HR
through Technology' at Asia's Best Employer Brand 2010
Awards.
 Jude Fernandes is the Chief Executive Officer of Mudra
India, the branding and Communication Agency in the
Mudra Group.
 International Awards won 230 ( Cannes , D&AD, Clio, One
Show , Ad Fest, Communication Arts, New York Festival &
others) National Awards won

MADHUKAR
JUDE FERNANDES KAMATH

12.  in 1973,three leading stalwarts of advertising came together to
discuss the state of creativity In advertising. The three
people, Diwan Arun Nanda, Ajit balakrishnan & Mohammad khan
came up with a game plan- Rediffusion…
 Today Rediffusion is one of the largest in the industry.
 Together with its specialized group of companies which includes-
rediffusion-wunderman,TME,Suddler & hennessey,
OAP,& Touchpoint.

13.  Diwan Arun Nanda is the chairman and managing director.
 Brand conversation is one of their unique strategy to achieve
success with their clients. its a modern aspect of branding where
what the consumer is talking about is far more important than
what what the brand wants to talk. Its a two way process.
 Rediffusion is a part of young & rubicam network ,a leading
creative company with 186 offices and 7000 employees around
the world.

14. Mission-To be the number one
communication groups, each practice of
Rediffusion aims to be amongst the top 3
agencies in their respective categories.
Vision-The marketing communication
industry has seen itself slip from being partners
& co creators to vendors. Their fate is not
decided on the value we bring in terms of the
intellectual capital but the price we charge.

16.  Ogilvy and Mather (O&M) India, a subsidiary of WPP group is
one of the leading advertising agencies in India having its presence
since 1928. The group recorded global revenues of US $ 4.9
billion with profits amounting to 18 per cent of the revenues in
2003.
 The company in India operates with offices located in all the major
cities. The focus areas include Advertising, Direct Marketing,
Public Relations and Activation.
 Ogilvy Activation includes services in the non-traditional area of
advertising - Ogilvy Landscapes, Ogilvy Outreach, Ogilvy Live and
Ogilvy Signscapes which together with the focused services
consolidate offerings to clients.

17.  Success mantra-
The critical factor of success for the company is the quality of its
human resources endowed with good creativity.
 First mover advantage-
O&M has been active to introduce its global practices in the
country. The company was the first to set up divisions for
Public Relations
Direct Marketing
Event Management
Business-to-Business
Outdoor and Rural Outreach
The subsidiary in the country has specialized divisions for various
sectors of advertising.

18. Public Relation :
ability to reach specific groups
image building
Direct Marketing:
cost effectiveness
rapid delivery
relationship building
B2B:
cost reduction
shortens selling cycle

19. Ogilvy & Mather has
conceptualized a new
TVC for the launch of
BlackBerry services for
prepaid users on
Vodafone. Prior to
this, only postpaid
customers for Vodafone
could access the
BlackBerry services.
The TVC is in the form of
a song called “The
BlackBerry Boys” which
starts of with five top
level management men
shown singing the
BlackBerry song.

20.  An advertising agency or ad agency is a service business dedicated
to creating, planning and advertising for its clients. The success of
an ad agency depends on its creative team.
 Creativity is an essential resource to survive in the market and for
this reason we always look for it. Companies entrust their image
to advertising agencies to realize ever more creative, innovative
and amazing advertising.
 Advertising is seduction, art and investment.
 Advertising must be funny, clever, unique and exciting

21. Advertising agencies typically have creative departments where print
ads, TV commercials, and other marketing communications are
produced. These departments are staffed by writers who craft the
words in advertisements, graphic artists who plan and construct visual
layouts, and other specialists who help in the transformation of
strategy into actual advertisements.