1. B

2. Resume.
Autobiography.
My strengths.
Project one: Kalimah.
Project two: Cath Kidston.
Project three: Window Socket.
Project four: Ruby Boutique.

3. Resume
EDUCATION
• Bachelor in Advertising Management; Jeddah College of Advertising. Expected to graduate at 2016.
• High school: graduated in 2009.
EXPERIENCE
• August 18th 2013 – April 20th 2014 Advertising Consultant at Big Deal Technology.
VOLUNTEER
• Coca-Cola.
• It`s a small world.
SKILLS
• Photoshop.
• Microsoft Office.
• Presentation skills.
• Communication.
• Team leadership.

4. Autobiography
I'm Bayan Alghoraibi, Advertising Management student. When I was
10, I wanted to become a doctor then I wanted to be a flight
attendant but after graduating from high school, I was accepted at
KAU and I studied there for two years. I didn’t like it at all. Then, I
went to UBT and I thought being a marketers would be fun but
fortunately I studied advertising.
Life to me means my family and friends who I love the most. I would
spend hours talking to my friends, going out together and spending
our free time chilling at each other houses watching movies and
listening to our favorite music. I love food a lot, I would always try
new dishes whenever I'm at a restaurant. I believe in not giving up
on anything hard and I shall either find a way or make one. I am
really happy and thankful of what I am now days, my studies and all
the great people I met during my collage journey either the new
friendship I made or the great structures I met.
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5. Strengths
Fair
Creative
Brave
Honest
Kind
Leader
Curious

7. Instructor: Reine Elhoussami
Fall 2015
Final
Done by:
Bashayr Albogami
Bayan Alghoraibi
Dalia Alshimamry
Global Marketing Management 1

8. Kalimah is a clothing brand that was founded in Jeddah,
December 2007 by Ahmed Abdo Showlag.
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9. USA
Tax controls:
This will be the main political risk when entering USA in general whether it was Los
Angeles or New York because their taxes are high especially that Saudi Arabia doesn’t
have any problems regarding taxes.
Change of government part:
Since USA is one of the countries that have elections to choose the president, so the
new president may not accept what the previous one used to have especially this type
of product Kalimah provide.

10. South Korea
 South Korea is one of the most flexible countries regarding foreign
businesses. The Korean government aims to make south Korea one of the
top 10 business friendly countries.
 Saudi Arabia and Korea have a good relationship and mutual
understanding between them which will help in easing the procedures.

11. USA:
Americans is much more trend-focused specially for youngsters.
They are more likely to change their style frequently just to
keep up with trends.
South Korea:
Korean fashion culture is widely influenced by celebrities and
the media. Arabic writing is becoming a huge trend lately in
South Korea.

12. • Profit and growth goals.
• Foreign market opportunities.
• In store experience.

14. Done By:
Bashayr Mohammad Albogami
Bayan Abdullah Alghoraibi

15. Target segment:
We suggest Cath Kidston to launch a new line for teenagers 8 - 17 years.
The range will have bags including trolley bags, backpack and handbags and
It is going to be accompanied by collections of hair accessories and clothes.

16. Competitors and brand positioning:

17. Positioning

18. SWOT
Strength Weakness
Durable products, Cath Kidston provides
products with good quality.
The brand is internationally known for
having stores worldwide. Also, they
provide international delivery to their
customers.
Competitors with same product would
make customers compare.
Cath Kidston started late in targeting
teenagers.
Opportunities Threats
Increase in demand for being the only
brand that has a full collection with floral
prints.
Entry to global market, by targeting
teenagers throw providing them with their
needs in the product.
Competitors are popular. Like Jansport
who is a very old in the market.
Customers could compare Cath Kidston
prices with other brands.

19. promotion plan:
Social media:
• Cath Kidston can attract mothers by offers in occasions like
back to school on Facebook and Twitter.
Event:
• Cath Kidston can have an event to lunch their product to their
new segment. They could make an open event to have many
teenagers to attend.

20. Recommendations:
 Cath Kidston should go for different product line for different age
groups.
 They need to include different kind of fabrics such as laces, satins and
chiffons.
 They should work on different promotions and market different products.
 They need to be active on social media and mobile technology to ensure
that they are reaching their target market.

22. WINDOW SOCKET
Bashayer Mohammad Al-bogami
Bayan Abdullah Al-ghoraibi
ACOL205 (1) Integrated Marketing Communications
Instructor: Rana Ramadan
Fall 2014

23. SACO
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 SACO is a pioneer in machinery and hardware business. It
established in 1985. SACO has 20 retail outlets in 12 cities.We
have the best and newest products that are a total-solution for
home improvement and outdoor supplies.

24. The product
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25. The Challenge:
Our challenge it might be that the product is new in the market and many other
similar products will launch soon that have the same features of window socket.
Objectives:
 To demonstrate the benefits and the impact of window socket on our
environment
 To make people aware about the product.
 To increase sales at least by 10% of this year and reach a sustainable profit
through Promoting the value of window socket.
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26. Strategy:
Our strategy is to inform and market the environmental friendly product to
the public to increase a social awareness campaign to clarify what the
product is and what are the benefits of it and how it saves the energy to
protect the environment.
Target:
Our target is male and female from 18-38 who’s interested in functionality,
feature and design, also energy saving for the environment.
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27. Tactics and Outcomes
Tactics:
SACO would make an event for Window Socket. We would announce
this event via our Facebook account and Instagram.
Outcomes:
We are expecting some increase in the number of people by 15%
who will buy environmental friendly products by the end of the
campaign.
Increased awareness of saving the environment.
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29. Done by:
Amal Murad
Bayan Al-Ghoraibi
Malak Al-Masari
Noura Al-Madi
A-ACOL-214- Digital Technologies for Marketing (2)
Instructor: Mrs. Banan Shalabi
Spring 2015

30. BACKGROUND
Ruby boutique is a local business with regular customers; it has only an Instagram
account that display professional pictures of products. In order to expand target
market segment of young females, digital marketing was a must utilizing social
media and a website to increase awareness and show ruby boutique privilege of
quality, stylish unique designs and accessories. Social media gives insight to
customer and a chance to navigate through while website is to tell more about the
boutique and keep customers up to date regarding boutique and guide them
through the interesting world of fashion and style.

31. MARKETING VISION & MISSION:
Mission:
To simply support Digital Marketing, and ensure a strong digital presence through
SEO, Social Media and Display Advertising. Raise brand awareness and be
recognized as a leading resource and reference to style and fashion customers.
Vision:
We are a fully functional Marketing department delivering a strong brand, message
and presence. Our Marketing team has all the skills required to generate hundreds
of quality leads each year through thoughtful Marketing strategies in SEM, Social
Media, Website optimization and Advertising; considering every visitor as a
potential customer.

32. SITUATION ANALYSIS
Market Overview:
• Fashion and style is a competitive market. Females attribute towards shopping
experience had changed locally through last couple of years with the upcoming
trend of online shopping and facilities accompanied, such as shipping, refund
policies or payment after delivery is challenging. The demand of quality designs in
affordable budget is increasing; the oriental concept is uprising locally while
oriental essence is globally recognized.
• Competition:

33. GENERAL SWOT ANALYSIS
Strength Weakness
Ability to respond to the needs of the
market.
Business is located within the target
market.
No refund policy.
Customers needs and demand outruns
the market trend.
Opportunity Threats
Build a strong Digital Marketing brand.
High disposable income within the
target market.
Existence of competitors within the
industry.
Saturated online shopping market.

34. ORGANIZATION& MARKETING OBJECTIVES

35. Strategy
• With a new store to be launched at 2016, the digital marketing plan and
website will be utilized to announce such opening. It will be budget
friendly comparing to conventional advertising such as posters, billboards
or print ads. Social media, email marketing and newsletter will back up
just perfectly in modern days where smartphones holds social media in
hand.
Strategy objective:
Raise brand awareness.
Increase internal communication.
Develop a distribution channel.
Develop a new product.
Go global.

36. “Nothing turns out the way you plan, just stay
, keep
and have fun with it.”
- Jay Park

37. B