Ce diaporama a bien été signalé.
Nous utilisons votre profil LinkedIn et vos données d’activité pour vous proposer des publicités personnalisées et pertinentes. Vous pouvez changer vos préférences de publicités à tout moment.
Mobile app growth:
3 essential loops
Bayram Annakov, Palo Alto, 2015
App in the Air
Previous meetup
• 4 key areas: onboarding, virality, app-store
optimisation (ASO), purchase conversion
• Tips & tricks, no...
Inspiration
Today
• 10,000 foot view
• Simulation
• Focus on key leverages & equations
Quick intro to systems
ASO Loop
Install base ASO visibility
+
+
downloads +
Viral Loop
Users
Users
who share
+
+
non-users
notice app
+
Paid Acqusition Loop
Users Paying users
+
+
paid acquisition
budget
+
Sounds simple?
Downloads != Users
Users != Users who share
Users != Paying users
Let’s play :-)
Recommended reading
• Meadows “Thinking in Systems”
• Richmond “Introduction to systems
thinking”
• Forrester - Industrial...
Video of meetup:
http://bit.ly/app_growth2
Twitter: @bayka
Medium:
@bayramannakov
Prochain SlideShare
Chargement dans…5
×

Mobile app growth - 3 essential feedback loops

Keynote for meetup on mobile app growth framework by Bayram Annakov, Palo Alto, 2015

  • Identifiez-vous pour voir les commentaires

Mobile app growth - 3 essential feedback loops

  1. 1. Mobile app growth: 3 essential loops Bayram Annakov, Palo Alto, 2015
  2. 2. App in the Air
  3. 3. Previous meetup • 4 key areas: onboarding, virality, app-store optimisation (ASO), purchase conversion • Tips & tricks, no strategy • http://bit.ly/app_growth1
  4. 4. Inspiration
  5. 5. Today • 10,000 foot view • Simulation • Focus on key leverages & equations
  6. 6. Quick intro to systems
  7. 7. ASO Loop Install base ASO visibility + + downloads +
  8. 8. Viral Loop Users Users who share + + non-users notice app +
  9. 9. Paid Acqusition Loop Users Paying users + + paid acquisition budget +
  10. 10. Sounds simple?
  11. 11. Downloads != Users
  12. 12. Users != Users who share
  13. 13. Users != Paying users
  14. 14. Let’s play :-)
  15. 15. Recommended reading • Meadows “Thinking in Systems” • Richmond “Introduction to systems thinking” • Forrester - Industrial dynamics • Senge “Fifth Discipline”
  16. 16. Video of meetup: http://bit.ly/app_growth2
  17. 17. Twitter: @bayka Medium: @bayramannakov

×