Bayram Annakov's keynote from Product Sense 2018

1. Subscriptions: FAQ
Bayram Annakov, App in the Air

3. “This is Tim”
Apple Earnings Call
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60
120
180
240
Q1, '17 Q2, '17 Q3, '17 Q4, '17 Q1, '18

4. 7 key questions

5. 1. Trial?

6. Transaction Subscription ?vs
2.

7. Transaction Subscription—>

8. provided by Compass

9. 3. When?

10. Onboarding

11. 4. Plans?
Monthly Yearlyvs

12. Monthly Yearly
Free to Trial 10 % 1 %
Trial to Paying 50 % 90 %
Renewal 22 % 66 %
Price 5$/month 35$/year

13. Monthly Yearly
Free to Trial 10 % 1 %
Trial to Paying 50 % 90 %
Renewal 22 % 66 %
Price 5$/month 35$/year

14. Monthly Yearly
Free to Trial 10 % 1 %
Trial to Paying 50 % 90 %
Renewal 22 % 66 %
Price 5$/month 35$/year

15. Monthly Yearly
Free to Trial 10 % 1 %
Trial to Paying 50 % 90 %
Renewal 22 % 66 %
Price 5$/month 35$/year

16. 5. Billing?
Not enough funds
Card expired
Fraudulent?

17. 6. Cancellation?
Value vs money
Changed circumstances
Switch to competitor

18. 7. Revenue dynamics
WTF???

19. 7. Revenue dynamics
WTF!!!

20. 7 questions
Trials? —> Yes
Transaction vs Subscription —> Leverage
When? —> Onboarding
Plans? —> Test, measure & do the math
Billing? —> Measure & fix
Cancellation? —> Exit interviews
Revenue dynamics? —> Be patient :)

21. 1 more thing…
Retention Subscription
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22. team@appintheair.mobi