11. Loyalty Spend
RetentionConsumption
Time on the
tradeshow floor?
Programming &
sessions
Galas and
Receptions
How many events
have they attended?
Which education tracks are
their favorite?
How do their transactions &
behaviors differ the next year?
o First-timers
o New companies
o New exhibitors
Which education tracks are
their favorite?
How much marginal revenue
do we make on students?
How are
first-timers
performing
year 2?
13. Suppliers - Are you the
creator of data? If so, are
you opening it up to your
clients?
Exhibitors - Ask for the data!
Organizers – make your
data available; in aggregate.
Suppliers
Event
Organizer
Attendee/
Exhibitor
14. The Future
Data collection: beacons,
smart floors, drones, IOT
Machine Learning: customized
experiences on demand