1. © 2014 BearingPoint GmbH
Sources
BearingPoint Research
CIA Factbook
Cisco Visual Networking Index: Global Mobile
Data Traffic Forecast Update, 2012-2013
Ericsson Mobility Report – on the Pulse of
the Network Society – Nov. 2013
Fotolia
OECD Broadband Statistics
Provider Information
United Nations
World Bank Data
Latest information available
(Research completed in Feb. 2014) www.bearingpoint.com
Contacts
Austria | Gerhard Greiner, Partner | +43 664 37 69 488
Belgium | Mark Bartels, Partner | +31 6 11 95 5959
Netherlands | Mary Ann Quinn, Partner | +31 6 22 52 5901
France | Henri Tcheng, Partner | +33 6 09 24 2460
Germany | Markus Laqua, Partner | +49 173 6690 964
Ireland | Peter Minogue, Partner | +353 86 857 94 56
Nordics | Mika Niemela, Partner | +358 407 52 00 27
Russia | Konstantin Popov, Partner | +79 85 97 04 392
Switzerland | Vahan Guermann, Partner | +41 79 404 64 39
United Kingdom | James Rodger, Partner | +44 77 4865 4960OTT – content and services delivered via a telecommunication network
without an operator being involved in the control or distribution
OTT driven changes in customer relationship
Before 2007 Now
Contract
(subscription)
Pay-as-
you-go
Contract
(subscription)
Pay-as-
you-go
Contract
(subscription)
Pay-as-
you-go
M(V)NO M(V)NO OTT
Prior to 2007 M(V)NO had an 1:1 relationship (on subscription or pay-as-you-go base) with subscriber.
Now mobile smartphone user has in addition relationship with OTT (one or more).
Payment models for OTT services
Consumer does not pay any direct charge for the
service delivered:
• Basic services for free as "appetizer"
• Advertisement integrated into service
• OTT sells consumers' data (e. g. consumption
habits to 3rd parties)
Consumer has got either a prepaid account or pays
per event (pay-as-you-go) e. g. per credit card
Consumer pays occurring charges –
e. g. monthly fee
Any combination of above – e. g. monthly fee for
basic service and pay-as-you-go for premium services
Free or
financed by
advertisement
Pay per use
Subscription
Hybrid
Hybrid
Pay per
use
Free/
adverti-
sement
Subscription
Strategic options
for telcos
Measures to be taken
• To exclude OTT services from network in order to
reduce the necessary invest for infrastructure
• To set up environment necessary to offer private
services and contents, to introduce new services,
which can compete with OTT providers
• To prepare joint USP with OTT providers ensuring
high quality of service (and guaranteed outstanding
customer experience), joint customer access and
revenue split
• To act as an independent "bitpipe" offering different
tariff models (e. g. reduction of bandwidth, once a
subscriber has reached the data volume limit) and
associated QoS
Exclusion
Introduction of
own services
Cooperation
New tariff models
Abbreviations & definitions
BB Broadband
ISP Internet Service Provider
MNO Mobile Network Operator
Petabyte 1015
bytes = 1,024 Terabytes
QoS Quality of Service
SaaS Software as a Service
MVNO Mobile Network Virtual Operator (Not operating the network themselves)
OTT Over-the-top
CDN Content Delivery Network
Exabyte 1018
bytes = 1,024 Petabytes
FTTx FTTH – fiber to the home, FTTB – fiber to the building, FTTC – fiber to the cabinet
Deep network caching Ability to cache content deep in CDN in order to improve customer experience and reduce transmission costs
Global mobile data traffic in exabytes per month – between 2012 and 2017
0
2
4
6
8
10
12
2012 20142013 2015 2016 2017
Source: Cisco visual networking index:
Global mobile data traffic forecast update,
2012-2017, Ericsson Mobility Report – on the
puls of the network society – Nov. 2013,
BearingPoint research
Significant portion of this additional traffic will result from OTT services – potentially without additional
revenue increase for MNOs
>= 170%
140 – 169%
110 – 139%
80 – 109%
50 – 79%
0 – 49%
Colour schema for countries –
mobile market penetration
Cost cutting through technology investments
within existing access method
• GSM/EDGE
High costs per MB
Low costs per MB
• UMTS
• LTE
• LTE Advanced
• ADSL
• ADSL+
• VDSL
• Vectoring
Cost cutting through technology substitution
High costs per MB
Low costs per MB
• LTE
• Hotspots
• WiFi to go
(WLAN sharing)
• xDSL
• FTTx/coax
• Messaging consumer-
to-consumer
• Voice consumer-to-
consumer
• Video consumer-to-
consumer
• WhatsApp
• iMessage
• Skype
• Chaton
• OTT services substitute
Telco service portfolio
• Increase
Sample OTT services
Communication
• Linear content (live
stream)
• Non-linear content
(content on demand)
• YouTube
• Netflix
• Maxdome
• Watchever
• Lovefilm
• Spotify
• Napster
• Consumer has got
either a prepaid
account or pays per
event (pay-as-you-go)
e. g. per credit card,
PayPal etc.
Content
• Store in the cloud
• Software as a Service
• Dropbox
• Microsoft
Office 365
• Google Drive
• Blizzard
• Zynga
• Bigpoint
• OTT services substitute
telco service portfolio
in some areas
• Generate additional
demand for broadband
(low-latency) access
Cloud
• Online gaming
(peer to peer)
• Generate additional
demand for broadband
(low-latency) access
Gaming
Area Services
Provider
(selection)
Impact on telco
revenue
Impact on
data traffic
• Increase
• Increase
• Increase
Global mobile data traffic by content type – split for 2017
File sharing
M2M
Web/data
Video
Source: Cisco visual networking index:
Global mobile data traffic forecast update, 2012-2017
3%
5%
25%
67%
Market footprint OTTs and MNOs
Facebook 1.100
YouTube 1.000
Skype 330
WhatsApp 300
Twitter 300
China Mobile 750
Singtel 484
Vodafone 454
América Móvil 252
Telefónica 250
SelectedOTTs
(inmusers)
Top5MNOs
(inmsubscribers)
= 200 m
Socio-demographics
Population: 317.2 m
GDP per cap.: 37,733 €
Density: 33 Pop./km²
Internet: 77%
Mobile: 98%
Smartphone: 56%
Fixed: 44%
Market penetration
Top 3 operating systems
Top 3 browsers Top 3 websites
1. Google
2. Facebook
3. YouTube
Mobile PC
Others
iOS
40% 52%
3%5%
Android
Black-
Berry Others
Win 7
OS X
Win XP
14%
13%
26%
47%
IEOthers
Chrome
35%
30%
17%
18%
Firefox
USA
Socio-demographics
Population: 63.4 m
GDP per cap.: 27,336 €
Density: 259 Pop./km²
Internet: 83%
Mobile: 130%
Smartphone: 62%
Fixed: 52%
Market penetration
Top 3 operating systems
Top 3 browsers Top 3 websites
1. Google
2. Facebook
3. YouTube
Mobile PC
Others
iOS
47%
32%
15%
6%
Android
Black-
Berry
Others
Win 7
OS X
Win XP11%
12%30%
47%
IEOthers
Chrome
39%
27%
16%
18%
Firefox
UK
Socio-demographics
Population: 5.5 m
GDP per cap.: 30,718 €
Density: 100 Pop./km²
Internet: 107%
Mobile: 252%
Smartphone: 74%
Fixed: 36%
Market penetration
Top 3 operating systems
Top 3 browsers Top 3 websites
1. Google
2. Facebook
3. YouTube
Mobile PC
Others iOS
14%
36% 33%
17%
Android
Symbian
OS
Others
Win 7
Win 8
Win XP
10%
14%
19%
57%
IEOthers
Chrome
51%
24%
12%
13%
Firefox
UAE
Socio-demographics
Population: 77.1 m
GDP per cap.: 13,394 €
Density: 94 Pop./km²
Internet: 43%
Mobile: 84%
Smartphone: 30%
Fixed: 17%
Market penetration
Top 3 operating systems
Top 3 browsers Top 3 websites
1. Google
2. Facebook
3. YouTube
Mobile PC
Others iOS
18%
10%
59%
13%
Android
Series
40
Others
Win 7
Win 8
Win XP
8%
27%
6%
59%
IE
Others
Chrome
58%
26%9%
7%Firefox
Turkey
Socio-demographics
Population: 8.0 m
GDP per cap.: 38,958 €
Density: 195 Pop./km²
Internet: 80%
Mobile: 131%
Smartphone: 54%
Fixed: 55%
Market penetration
Top 3 operating systems
Top 3 browsers Top 3 websites
1. Google
2. Facebook
3. YouTube
Mobile PC
Others
iOS
63%
34%
2% 1%
Android
Win Others
Win 7
OS X
Win 8
21%
8%
24%
47%
IEOthers
Chrome
23%
29%
25%
23%
Firefox
Switzerland
Socio-demographics
Population: 9.2 m
GDP per cap.: 31,521 €
Density: 21 Pop./km²
Internet: 93%
Mobile: 128%
Smartphone: 63%
Fixed: 47%
Market penetration
Top 3 operating systems
Top 3 browsers Top 3 websites
1. Google
2. Facebook
3. YouTube
Mobile PC
Others
iOS
35%
62%
1% 2%
Android
Win Others
Win 7
OS X
Win 8
8%
13%
27%
52%
IEOthers
Chrome
40%
25%
19%
16%
Firefox
Sweden
Socio-demographics
Population: 46.7 m
GDP per cap.: 23,419 €
Density: 94 Pop./km²
Internet: 67%
Mobile: 107%
Smartphone: 55%
Fixed: 41%
Market penetration
Top 3 operating systems
Top 3 browsers Top 3 websites
1. Google
2. Facebook
3. YouTube
Mobile PC
Others
iOS
26%
69%
2%3%
Android
Win Others
Win 7
Win Vista
Win XP
22%
21%
8%
49%
IE
Others
Chrome
45%
21%
23%
11%
Firefox
Spain
Socio-demographics
Population: 50.0 m
GDP per cap.: 22,484 €
Density: 489 Pop./km²
Internet: 82%
Mobile: 110%
Smartphone: 73%
Fixed: 61%
Market penetration
Top 3 operating systems
Top 3 browsers Top 3 websites
1. Google
2. Facebook
3. YouTube
Mobile PC
Others
iOS
8%
90%
1%1%
Android
Linux Others
Win 7
Win 8
Win XP
25%
5% 4%
66%
IE
Others
Chrome
73%
21%
3%3%Firefox
South Korea
Socio-demographics
Population: 51.8 m
GDP per cap.: 8,351 €
Density: 41 Pop./km²
Internet: 17%
Mobile: 141%
Smartphone: 40%
Fixed: 8%
Market penetration
Top 3 operating systems
Top 3 browsers Top 3 websites
1. Google
2. Facebook
3. YouTube
Mobile PC
Others
Black-
Berry
15%
40%
21%
24%
Android
Series
40
Others
Win 7
Win 8
Win XP
15%
7%
21%
57%
IEOthers
Chrome
29%
40%
17%
14%
Firefox
South Africa
Socio-demographics
Population: 2.0 m
GDP per cap.: 20,070 €
Density: 100 Pop./km²
Internet: 72%
Mobile: 113%
Smartphone: 38%
Fixed: 41%
Market penetration
Top 3 operating systems
Top 3 browsers Top 3 websites
1. Google
2. Facebook
3. YouTube
Mobile PC
Others
iOS
19%
70%
3%
8%
Android
Win
Others
Win 7
Win 8
Win XP
6%
21%
14%
59%
IEOthers
Chrome
38%
18%
37%
7%
Firefox
Slovenia
Socio-demographics
Population: 5.5 m
GDP per cap.: 18,486 €
Density: 111 Pop./km²
Internet: 79%
Mobile: 111%
Smartphone: 46%
Fixed: 18%
Market penetration
Top 3 operating systems
Top 3 browsers Top 3 websites
1. Google
2. Facebook
3. YouTube
Mobile PC
Others
iOS
16%
68%
5% 11%
Android
Symbian
OS
Others
Win 7
Win 8
Win XP
7%
23%
13%
57%
IEOthers
Chrome
45%
13%
32%
10%
Firefox
Slovak Republic
Socio-demographics
Population: 28.4 m
GDP per cap.: 23,162 €
Density: 12 Pop./km²
Internet: 48%
Mobile: 197%
Smartphone: 73%
Fixed: 18%
Market penetration
Top 3 operating systems
Top 3 browsers Top 3 websites
1. Google
2. Facebook
3. YouTube
Mobile PC
Others
iOS
46%
18%
21%15%
Android
Symbian
OS
Others
Win 7
Win 8
Win XP
12%
9%
21%
58%
IEOthers
Chrome
49%
20%
14%
17%
Firefox
Saudi Arabia
Socio-demographics
Population: 143.3 m
GDP per cap.: 17,244 €
Density: 8 Pop./km²
Internet: 43%
Mobile: 156%
Smartphone: 36%
Fixed: 30%
Market penetration
Top 3 operating systems
Top 3 browsers Top 3 websites
1. Yandex
2. Vk
3. Google
Mobile PC
Others iOS
47%
28%
6%
19%
Android
Symbian
OS
Others
Win 7
Win 8
Win XP
25%
13%
5%
57%
IEOthers
Chrome
39%
16%
21%
24%
Firefox
Russia
Socio-demographics
Population: 10.6 m
GDP per cap.: 18,451 €
Density: 115 Pop./km²
Internet: 56%
Mobile: 117%
Smartphone: 32%
Fixed: 43%
Market penetration
Top 3 operating systems
Top 3 browsers Top 3 websites
1. Google
2. Facebook
3. YouTube
Mobile PC
Others
iOS
50%
36%
11%3%
Android
Symbian
OS
Others
Win 7
Win Vista
Win XP
12%
10%20%
58%
IE
Others
Chrome
51%
24%
16%
9%
Firefox
Portugal
Socio-demographics
Population: 38.4 m
GDP per cap.: 16,182 €
Density: 124 Pop./km²
Internet: 65%
Mobile: 132%
Smartphone: 35%
Fixed: 16%
Market penetration
Top 3 operating systems
Top 3 browsers Top 3 websites
1. Google
2. Facebook
3. YouTube
Mobile PCSymbian
OS
11%
67%
17%
5%
Android
Others
Series
40
Others
Win 7
Win Vista
Win XP
30%
8%11%
51%
IEOthers
Chrome
36%
11%
44%
9%
Firefox
Poland
Socio-demographics
Population: 5.0 m
GDP per cap.: 47,916 €
Density: 13 Pop./km²
Internet: 97%
Mobile: 121%
Smartphone: 68%
Fixed: 31%
Market penetration
Top 3 operating systems
Top 3 browsers Top 3 websites
1. Google
2. Facebook
3. YouTube
Mobile PC
Others
iOS
42% 55%
2% 1%
Android
Win Others
Win 7
OS X
Win 8
8%
14%
25%
53%
IEOthers
Chrome
36%
27%
18%
19%
Safari
Norway
Socio-demographics
Population: 4.4 m
GDP per cap.: 24,016 €
Density: 16 Pop./km²
Internet: 83%
Mobile: 113%
Smartphone: 54%
Fixed: 43%
Market penetration
Top 3 operating systems
Top 3 browsers Top 3 websites
1. Google
2. Facebook
3. YouTube
Mobile PC
Others
iOS
42% 53%
3% 2%
Android
Win Others
Win 7
OS X
Win XP
11%
14%
27%
48%
IEOthers
Chrome
40%
25%
17%
18%
Firefox
New Zealand
Socio-demographics
Population: 16.8 m
GDP per cap.: 31,497 €
Density: 402 Pop./km²
Internet: 93%
Mobile: 117%
Smartphone: 52%
Fixed: 42%
Market penetration
Top 3 operating systems
Top 3 browsers Top 3 websites
1. Google
2. Facebook
3. YouTube
Mobile PC
Others
iOS
51%
46%
2% 1%
Android
Win Others
Win 7
OS X
Win XP
11%
10%
31%
48%
IEOthers
Chrome
34%
32%
16%
18%
Safari
Netherlands
Socio-demographics
Population: 32.6 m
GDP per cap.: 3,790 €
Density: 72 Pop./km²
Internet: 50%
Mobile: 120%
Smartphone: 16%
Fixed: 10%
Market penetration
Top 3 operating systems
Top 3 browsers Top 3 websites
1. Google
2. Facebook
3. YouTube
Mobile PC
Others iOS
44%
20%
14%
22%
Android
Series
40
Others
Win 7
Win 8
Win XP
43%
8%
4%
45%
IE
Others
Chrome
56%
8%
30%
6%
Firefox
Morocco
Socio-demographics
Population: 112.3 m
GDP per cap.: 13,374 €
Density: 57 Pop./km²
Internet: 36%
Mobile: 87%
Smartphone: 37%
Fixed: 17%
Market penetration
Top 3 operating systems
Top 3 browsers Top 3 websites
1. Google
2. Facebook
3. YouTube
Mobile PC
Others iOS
55%
20%
8%
17%
Android
Series
40
Others
Win 7
Win 8
Win XP
8%
19%
16%
57%
IE
Others
Chrome
51%
27%
13%
9%
Firefox
Mexico
Win XPWin XP
Socio-demographics
Population: 0.5 m
GDP per cap.: 64,441 €
Density: 207 Pop./km²
Internet: 90%
Mobile: 148%
Smartphone: 29 %
Fixed: 52%
Market penetration
Top 3 operating systems
Top 3 browsers Top 3 websites
1. Google
2. Facebook
3. YouTube
Mobile PC
Others
iOS
61%
35%
2% 2%
Android
Win Others
Win 7
OS X
18%
12%
23%
47%
IEOthers
Chrome
27%
27%
27%
19%
Firefox
Luxembourg
Socio-demographics
Population: 3.0 m
GDP per cap.: 17,083 €
Density: 46 Pop./km²
Internet: 65%
Mobile: 142%
Smartphone: 31%
Fixed: 19%
Market penetration
Top 3 operating systems
Top 3 browsers Top 3 websites
1. Facebook
2. Google
3. YouTube
Mobile PC
Others iOS
14%
57%
12%
17%
Android
Series
40
Others
Win 7
Win 8
Win XP
5%
23%
9%
63%
IEOthers
Chrome
40%
15%
34%
11%
Firefox
Lithuania
Socio-demographics
Population: 2.0 m
GDP per cap.: 15,307 €
Density: 35 Pop./km²
Internet: 72%
Mobile: 106%
Smartphone: 39%
Fixed: 23%
Market penetration
Top 3 operating systems
Top 3 browsers Top 3 websites
1. Google
2. YouTube
3. Draugiem
Mobile PC
Others
iOS
22%
55%
7%
16%
Android
Symbian
OS
Others
Win 7
Win 8
Win XP
5%
24%
13%
58%
IEOthers
Chrome
45%
13%
32%
10%
Firefox
Latvia
Socio-demographics
Population: 126.7 m
GDP per cap.: 25,701 €
Density: 337 Pop./km²
Internet: 80%
Mobile: 109%
Smartphone: 25%
Fixed: 51%
Market penetration
Top 3 operating systems
Top 3 browsers Top 3 websites
1. Yahoo
2. Google
3. YouTube
Mobile PC
Others
iOS
56%43%
1%
Android
Others
Win 7
Win Vista
Win XP
14%
22%
10%
54%
Firefox
IE
Others
Chrome
23%
51%
13%
13%
Japan
Socio-demographics
Population: 59.9 m
GDP per cap.: 24,175 €
Density: 199 Pop./km²
Internet: 58%
Mobile: 158%
Smartphone: 41%
Fixed: 35%
Market penetration Top 3 browsers Top 3 websites
1. Google
2. Facebook
3. YouTube
Mobile PC
Others
iOS
37%
52%
5%
6%
Android
Others
Win 7
Win MacOS X
Win XP
20%
23%
8%
49%
Firefox
IE
Others
Chrome
44%
24%
12%
20%
Italy
Top 3 operating systems
Socio-demographics
Population: 8.1 m
GDP per cap.: 21,776 €
Density: 382 Pop./km²
Internet: 69%
Mobile: 120%
Smartphone: 57%
Fixed: 47%
Market penetration
Top 3 operating systems
Top 3 browsers Top 3 websites
1. Google
2. Facebook
3. YouTube
Mobile PC
Others
iOS
51%46%
3%
Android
Others
Win 7
Win 8
23%
8%
6%
63%
Firefox
IE
Others
Chrome
48%
38%
4%
10%
Israel
Win XP
Socio-demographics
Population: 4.8 m
GDP per cap.: 31,813 €
Density: 65 Pop./km²
Internet: 76%
Mobile: 103%
Smartphone: 57%
Fixed: 42%
Market penetration
Top 3 operating systems
Top 3 browsers Top 3 websites
1. Google
2. Facebook
3. YouTube
Mobile PC
Others
iOS
39%52%
4%
5%
Android
Win
Others
Win 7
Win Vista
Win XP
11%
9%
31%
49%
Firefox
IEOthers
Chrome
46%
21%
17%
16%
Ireland
Socio-demographics
Population: 1,220.8 m
GDP per cap.: 2,830 €
Density: 368 Pop./km²
Internet: 11%
Mobile: 73%
Smartphone: 13%
Fixed: 74%
Market penetration
Top 3 operating systems
Top 3 browsers Top 3 websites
1. Google
2. Facebook
3. YouTube
Mobile PC
Others Tizen
15%
33%
24%
28%
AndroidSeries
40
Others
Win 7
Win 8
Win XP
33%
7%8%
52%
Firefox
IE
Others
Chrome
53%
13%
29%
5%
India
Socio-demographics
Population: 9.9 m
GDP per cap.: 16,068 €
Density: 108 Pop./km²
Internet: 66%
Mobile: 117%
Smartphone: 34%
Fixed: 30%
Market penetration
Top 3 operating systems
Top 3 browsers Top 3 websites
1. Google
2. Facebook
3. YouTube
Mobile PC
Others
iOS
17%
66%
12%5%
Android
Win
Others
Win 7
Win 8
Win XP
38%
7%
3%
52%
Firefox
IEOthers
Chrome
41%
8%
41%
10%
Hungary
Socio-demographics
Population: 10.8 m
GDP per cap.: 18,476 €
Density: 82 Pop./km²
Internet: 53%
Mobile: 124%
Smartphone: 33%
Fixed: 51%
Market penetration
Top 3 operating systems
Top 3 browsers Top 3 websites
1. Google
2. Facebook
3. YouTube
Mobile PC
Others
iOS
29%
56%
10%5%
Android
Series
40
Others
Win 7
Win Vista
Win XP8%
27%
12%
53%
Firefox
IEOthers
Chrome
43%
18%
33%
6%
Greece
Socio-demographics
Population: 80.6 m
GDP per cap.: 30,099 €
Density: 226 Pop./km²
Internet: 83%
Mobile: 133%
Smartphone: 40%
Fixed: 62%
Market penetration
Top 3 operating systems
Top 3 browsers Top 3 websites
1. Google
2. Facebook
3. YouTube
Mobile PC
Others
iOS
33%
62%
3%2%
Android
Win
Others
Win 7
Win Vista
Win XP8%
15%23%
54%
Firefox
IEOthers
Chrome
24%
19%
45%
12%
Germany
Socio-demographics
Population: 66.0 m
GDP per cap.: 26,462 €
Density: 97 Pop./km²
Internet: 79%
Mobile: 94%
Smartphone: 42%
Fixed: 60%
Market penetration
Top 3 operating systems
Top 3 browsers Top 3 websites
1. Google
2. Facebook
3. YouTube
Mobile PC
Others
iOS
48%
43%
6%3%
Android
Win
Others
Win 7
Win Vista
Win XP10%
14%27%
49%
Firefox
IEOthers
Chrome
37%
22%
28%
13%
France
Socio-demographics
Population: 5.4 m
GDP per cap.: 27,946 €
Density: 16 Pop./km²
Internet: 89%
Mobile: 177%
Smartphone: 46%
Fixed: 17%
Market penetration
Top 3 operating systems
Top 3 browsers Top 3 websites
1. Google
2. Facebook
3. YouTube
Mobile PC
Others
iOS
35%
37%
23%
5%
Android
Win
Others
Win 7
OS X
Win XP10%
10%25%
55%
Firefox
IEOthers
Chrome
37%
16%
33%
14%
Finland
Socio-demographics
Population: 1.3 m
GDP per cap.: 17,246 €
Density: 30 Pop./km²
Internet: 78%
Mobile: 163%
Smartphone: 40%
Fixed: 35%
Market penetration
Top 3 operating systems
Top 3 browsers Top 3 websites
1. Google
2. Facebook
3. YouTube
Mobile PC
Others
iOS
23%
64%
7%
6%
Android
Win Others
Win 7
Win 8
Win XP
8%
18%
16%
58%
IE
Others
Chrome
43%
17%
30%
10%
Firefox
Estonia
Socio-demographics
Population: 85.3 m
GDP per cap.: 4,909 €
Density: 85 Pop./km²
Internet: 35%
Mobile: 113%
Smartphone: 26%
Fixed: 10%
Market penetration
Top 3 operating systems
Top 3 browsers Top 3 websites
1. Facebook
2. Google
3. YouTube
Mobile PC
Others Series
40
34%
35%
13%
18%
Android
Symbian
OS
Others
Win 7
Win 8
Win XP
42%
5% 5%
48%
IEOthers
Chrome
44%
11%
40%
5%
Firefox
Egypt
Socio-demographics
Population: 5.6 m
GDP per cap.: 30,788 €
Density: 130 Pop./km²
Internet: 90%
Mobile: 119%
Smartphone: 59%
Fixed: 44%
Market penetration
Top 3 operating systems
Top 3 browsers Top 3 websites
1. Google
2. Facebook
3. YouTube
Mobile PC
Others
iOS
67%
30%
1%2%
Android
Win Others
Win 7
OS X
Win 8
15%
9%
24%
52%
IE
Others
Chrome
37%
29%
19%
15%
Safari
Denmark
Socio-demographics
Population: 10.5 m
GDP per cap.: 19,495 €
Density: 133 Pop./km²
Internet: 73%
Mobile: 128%
Smartphone: 42%
Fixed: 21%
Market penetration
Top 3 operating systems
Top 3 browsers Top 3 websites
1. Google
2. Seznam
3. Facebook
Mobile PC
Others
iOS
19%
61%
14%
6%
Android
Symbian
OS
Others
Win 7
Win 8
Win XP
24%
14% 7%
55%
IE
Others
Chrome
38%
22%
10%
30%
Firefox
Czech Republic
Socio-demographics
Population: 1,349.6 m
GDP per cap.: 6,740 €
Density: 140 Pop./km²
Internet: 40%
Mobile: 82%
Smartphone: 47%
Fixed: 21%
Market penetration
Top 3 operating systems
Top 3 browsers Top 3 websites
1. Baidu
2. qq
3. Taobao
Mobile PC
Others
iOS
14%
77%
6%
3%
Android
Linux
Others
Win 7
Win 8
Win XP
55%
6% 2%
37%
IE
Others
Chrome
31%
47%
18%
4%
Firefox
China
Socio-demographics
Population: 16.6 m
GDP per cap.: 16,364 €
Density: 22 Pop./km²
Internet: 58%
Mobile: 140%
Smartphone: 30%
Fixed: 19%
Market penetration
Top 3 operating systems
Top 3 browsers Top 3 websites
1. Google
2. Facebook
3. YouTube
Mobile PC
Others
iOS
24%
66%
6%
4%
Android
Win Others
Win 7
Win 8
Win XP
10%
19%
10%
61%
IE
Others
Chrome
67%
15%12%
6%
Firefox
Chile
Socio-demographics
Population: 35.1 m
GDP per cap.: 30,262 €
Density: 3 Pop./km²
Internet: 82%
Mobile: 76%
Smartphone: 56%
Fixed: 52%
Market penetration
Top 3 operating systems
Top 3 browsers Top 3 websites
1. Google
2. Facebook
3. YouTube
Mobile PC
Others
iOS
63%
27%
2%
8%
Android
BlackBerry
Others
Win 7
OS X
Win XP
15%
12%
25%
48%
IEOthers
Chrome
35%
29%
19%
17%
Firefox
Canada
Socio-demographics
Population: 201.0 m
GDP per cap.: 8,694 €
Density: 23 Pop./km²
Internet: 41%
Mobile: 124%
Smartphone: 26%
Fixed: 22%
Market penetration
Top 3 operating systems
Top 3 browsers Top 3 websites
1. Facebook
2. Google
3. YouTube
Mobile PC
Others iOS
53%
16%
14%
17%
Android
Series
40
Others
Win 7
Win 8
Win XP
18%
10%
6%
66%
IEOthers
Chrome
65%
17%14%
4%
Firefox
Brazil
Socio-demographics
Population: 11.0 m
GDP per cap.: 29,250 €
Density: 362 Pop./km²
Internet: 81%
Mobile: 123%
Smartphone: 34%
Fixed: 44%
Market penetration
Top 3 operating systems
Top 3 browsers Top 3 websites
1. Google
2. Facebook
3. YouTube
Mobile PC
Others
iOS
51%39%
5%5%
Android
Win Others
Win 7
OS X
Win XP
11%
10%
26%
53%
IEOthers
Chrome
35%
31%
18%
16%
Belgium
Firefox
Socio-demographics
Population: 8.4 m
GDP per cap.: 32,009 €
Density: 101 Pop./km²
Internet: 75%
Mobile: 163%
Smartphone: 48%
Fixed: 25%
Market penetration
Top 3 operating systems
Top 3 browsers Top 3 websites
Mobile PC
Firefox
1. Google
2. Facebook
3. YouTube
IE
Others
Chrome
iOS
60%
27%
24%
36%
35%
Android
Austria
13%
Others
3%2%
Win Others
Win 7
OS X
Win XP
11%
11%
22%
56%
Socio-demographics
Population: 23.1 m
GDP per cap.: 32,535 €
Density: 3 Pop./km²
Internet: 56%
Mobile: 110%
Smartphone: 65%
Fixed: 47%
Market penetration
Top 3 operating systems
Top 3 browsers Top 3 websites
1. Google
2. Facebook
3. YouTube
Australia
Mobile PC
Others
iOS
66%31%
2%1%
Android
Win Others
Win 7
OS X
Win XP
17%
10%
25%
48%
Safari
IEOthers
Chrome
34%
27%
20%
19%
Socio-demographics
Population: 40.5 m
GDP per cap.: 8,785 €
Density: 14 Pop./km²
Internet: 32%
Mobile: 138%
Smartphone: 31%
Fixed: 24%
Market penetration
Top 3 operating systems
Top 3 browsers Top 3 websites
Mobile PC
Firefox
1. Google
2. Facebook
3. YouTube
IE
Others
Chrome
Series
40
Others
iOS
63%
63%
18%
16%
11%
19%
7%
Android
Others
Win 7
Win 8
Win XP
Argentina
32%
57%
4%
3%
7%
TELECOMMUNICATIONS OUTLOOK 2014
The OTT Challenge