e-Sim Sharing (extract)

BearingPoint
BearingPointBearingPoint
What is the eSIM and why
introducing it?
21st of July 2016
CME Sharing Initiative
2
Function of SIM cards
SIM cards as a connector between mobile phone and provider have experienced
a huge evolution in the past 25 years – next evolutionary step is the eSIM
• Connector between mobile phone and
provider
• Storage of required network data for the
usage of mobile services and authorization,
like
• International Mobile Subscriber
Identity (IMSI) to identify network
participants
• Series of numbers and algorithms for
the encryption of data
• Temporary, network relating data
• Additional Data Storage like Phone
directory, SMS, call history
• One SIM is assigned to one operator, which
can not be changed
mobile phone provider
Subscriber Identity Module
3
Evolution of SIM cards
SIM cards as a connector between mobile phone and provider have experienced
a huge evolution in the past 25 years – next evolutionary step is the eSIM
• Size of SIM cards was reduced over
the past 25 years
• Next evolutionary step is the
introduction of the embedded SIM
(eSIM)
• Saving 90% space compared to Nano
SIM card (including the SIM slot and
contacts)
1991
1996
2003
2012
2016
Full size SIM card
Mini SIM card
Micro SIM card
Nano SIM card
eSIM
Soft SIMtbd
SIM evolution
40 x
smaller
Saving
90%
space
4
Key Characteristics of the eSIM
eSIM is a hardware-based and non-removable SIM in which the personal eSIM
profile is provisioned remotely
Standard to replace today‘s SIM card,
can be assigned to multiple operators
The required data are stored in a
personal eSIM profile
eSIM profile is transferred over-the-air
to the device
First devices have hit the market in Q1
2016
eSIM is a non-removable SIM
hardware integrated in the device
eSIM
MNO A
Operator profile
MNO B
Operator profile
eSIM eUICC-ID: 123445
OFF
ON
MNO A operator profile
• Title
• ICCID
• MSISDN
• IMSI
• Other information
MNO B operator profile
• Title
• ICCID
• MSISDN
• IMSI
• Other information
…
5
Dispelling prejudices
eSIM is not the same as a Soft SIM and differs from current solutions in the
market
eSIM is not the same as Apple SIM
(standard SIM with multi IMSI; not supported by all operators)
eSIM is not a Soft SIM
(SIM functionality carried out by SIM hardware, not by software layer)
eSIM requires the same registration process as standard SIM cards
(tariff, signature, credit check, etc.)
6
Drivers for the eSIM
Introduction of eSIM is mainly driven by Market and MNO demands
Digitalization of the last physical
Element
(Digital Sales Channel)
Elimination of physical SIM distribution
Enabling new business models
(Roaming, growing interconnectedness, IoT)
Demand for smaller devices
(B2B, handset manufactures)
Demand for more resistant / smaller devices
(B2B / B2C, IoT)
Convenient switch of operator
(difficult with integrated SIM, e.g. Cars, IoT
cases (Container))
MNOMarket
eSIM
7
Improvements in Customer experience – Delivery and activation of Simcards
The rapid ordering process, flexible change of providers and use of up to five
devices with the same profile make the eSIM more customer-friendly
SIM card
eSIM
Order
Online Shop
Bu
y
1
Confirmation
Confirmation2 Dispatch3 Delivery4
Contract
PIN
PU
K
+
Order
Online Shop
Bu
y
1
24h – 96h until delivery
eDelivery2
Confirmation
PIN
PU
K
Immediate eDelivery
• Rapid and comfortable ordering /
activation process using over-the-air /
eDelivery
• Easy and flexible change of providers
• Customers are able to use multiple
devices with the same eSIM profile
8
Impacts on areas of the MNO business
Introduction of the eSIM affects almost every function in the value chain and
leads to many changes handling daily work
Logistics Network
IT Operations
Marketing / Sales Devices
• Virtualization of SIM provisioning
• Reduction of logistic costs
• Implementation of advanced
features (e.g. multi ringing1))
• Tariff database-impact for in-life
use cases
• New system needed on global
level „Provisioning server“
(handling of profiles)
• Many standard processes need
adoption, including training
• Interfaces to new systems
needed (e.g. provisioning
server – G&D)
• IoT-ready proposition needed for
new device categories (e.g.
wearables)
• Improve POS and online CX
• Lead to new „On-Device“ sales
channel
• New device categories will
appear
• New SIM type needs to be
implemented
1) Customers are able to use separate
devices with the same eSIM profile
9
Impact on the power of market players with eSIM
OEMs market power increases while MNOs are loosing role as key player in
market and must handle growing dependencies from other players
Network Access Management
SIM ManagementDevice Management
1
Mobile
Network
Management
7
Mobile
Service
4
SIM distri-
bution
6
SIM-
Slot
3
Device
manufacturing
2
SIM
manufacturing
5
Handset
Subsidies
Network Access Management
SIM ManagementDevice Management
1
Mobile
Network
Management
7
Mobile
Service
4
SIM-Mgmt.
(SM-DP)
5
Open
Market
Dev.
6
embedded
SIM
3
Device
manufacturing
2
SIM
manufacturing
C. eSIM with open market devices*
Network Access Management
SIM ManagementDevice Management
1
Mobile
Network
Management
7
Mobile
Service
4
SIM distri-
bution
5
Open
Market
Dev.
6
SIM-
Slot
3
Device
manufacturing
2
SIM
manufacturing
B. Current status with open market devicesA. Past status
MNOs own greatest share of market
power
Market power of OEMs is increasing MNOs lose another branded
touchpoint and weaken retail
• Though MNOs still involved in eSIM spec,
the only physical product element and
important touchpoint disappears
• MNOs dictate content of devices, highly
customized operator devices
• Though SIMs are produced by manufac-
turer, operators define SIM content
• Apple, Google, MS define content
through OS and apps
• OEMs focus on direct Sales Channel
• Introduction of “SIM only” tariffs
* - Outlook
10
Impact on the power of market players with SoftSIM
A complete loss of control might be a potential future scenario. That is why MNO
need to clarify role definitions for a future operating model
Network Access Management
SIM ManagementDevice Management
1
Mobile
Network
Management
7
Mobile
Service
3
Device
manufacturing
2
SIM
manufacturing
C. eSIM with open market devices*
Network Access Management
SIM ManagementDevice Management
1
Mobile
Network
Management
5
Open
Market
Dev.
3
Device
manufacturing
2
SIM
manufacturing
E. Open market devices, SoftSIM and
OEM as MVNO*
Network Access Management
SIM ManagementDevice Management
1
Mobile
Network
Management
7
Mobile
Service
5
Open
Market
Dev.
3
Device
manufacturing
2
SIM
manufacturing
D. Open Market devices with SoftSIM*
5
Open
Market
Dev
4
SIM-Mgmt.
(SM-DP)
6
embedded
SIM
4
n.a.
6
Soft
SIM
4
n.a.
6
Soft
SIM
7
OEM as
MVNO
• From MNO perspective similar (C.), how-
ever, fight for role in SIM management
OEMs own major power over device,
SIM and end customer access
• OEMs offer network access as global
MVNOs
• MNOs are losing direct customer access
and become bitpipe for OEMs
* - Outlook
OEMs will gain power over SIMs and
devices
MNOs lose another branded
touchpoint and weaken retail
• Though MNOs still involved in eSIM spec,
the only physical product element and
important touchpoint disappears
e-Sim Sharing (extract)
1 sur 11

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e-Sim Sharing (extract)

  • 1. What is the eSIM and why introducing it? 21st of July 2016 CME Sharing Initiative
  • 2. 2 Function of SIM cards SIM cards as a connector between mobile phone and provider have experienced a huge evolution in the past 25 years – next evolutionary step is the eSIM • Connector between mobile phone and provider • Storage of required network data for the usage of mobile services and authorization, like • International Mobile Subscriber Identity (IMSI) to identify network participants • Series of numbers and algorithms for the encryption of data • Temporary, network relating data • Additional Data Storage like Phone directory, SMS, call history • One SIM is assigned to one operator, which can not be changed mobile phone provider Subscriber Identity Module
  • 3. 3 Evolution of SIM cards SIM cards as a connector between mobile phone and provider have experienced a huge evolution in the past 25 years – next evolutionary step is the eSIM • Size of SIM cards was reduced over the past 25 years • Next evolutionary step is the introduction of the embedded SIM (eSIM) • Saving 90% space compared to Nano SIM card (including the SIM slot and contacts) 1991 1996 2003 2012 2016 Full size SIM card Mini SIM card Micro SIM card Nano SIM card eSIM Soft SIMtbd SIM evolution 40 x smaller Saving 90% space
  • 4. 4 Key Characteristics of the eSIM eSIM is a hardware-based and non-removable SIM in which the personal eSIM profile is provisioned remotely Standard to replace today‘s SIM card, can be assigned to multiple operators The required data are stored in a personal eSIM profile eSIM profile is transferred over-the-air to the device First devices have hit the market in Q1 2016 eSIM is a non-removable SIM hardware integrated in the device eSIM MNO A Operator profile MNO B Operator profile eSIM eUICC-ID: 123445 OFF ON MNO A operator profile • Title • ICCID • MSISDN • IMSI • Other information MNO B operator profile • Title • ICCID • MSISDN • IMSI • Other information …
  • 5. 5 Dispelling prejudices eSIM is not the same as a Soft SIM and differs from current solutions in the market eSIM is not the same as Apple SIM (standard SIM with multi IMSI; not supported by all operators) eSIM is not a Soft SIM (SIM functionality carried out by SIM hardware, not by software layer) eSIM requires the same registration process as standard SIM cards (tariff, signature, credit check, etc.)
  • 6. 6 Drivers for the eSIM Introduction of eSIM is mainly driven by Market and MNO demands Digitalization of the last physical Element (Digital Sales Channel) Elimination of physical SIM distribution Enabling new business models (Roaming, growing interconnectedness, IoT) Demand for smaller devices (B2B, handset manufactures) Demand for more resistant / smaller devices (B2B / B2C, IoT) Convenient switch of operator (difficult with integrated SIM, e.g. Cars, IoT cases (Container)) MNOMarket eSIM
  • 7. 7 Improvements in Customer experience – Delivery and activation of Simcards The rapid ordering process, flexible change of providers and use of up to five devices with the same profile make the eSIM more customer-friendly SIM card eSIM Order Online Shop Bu y 1 Confirmation Confirmation2 Dispatch3 Delivery4 Contract PIN PU K + Order Online Shop Bu y 1 24h – 96h until delivery eDelivery2 Confirmation PIN PU K Immediate eDelivery • Rapid and comfortable ordering / activation process using over-the-air / eDelivery • Easy and flexible change of providers • Customers are able to use multiple devices with the same eSIM profile
  • 8. 8 Impacts on areas of the MNO business Introduction of the eSIM affects almost every function in the value chain and leads to many changes handling daily work Logistics Network IT Operations Marketing / Sales Devices • Virtualization of SIM provisioning • Reduction of logistic costs • Implementation of advanced features (e.g. multi ringing1)) • Tariff database-impact for in-life use cases • New system needed on global level „Provisioning server“ (handling of profiles) • Many standard processes need adoption, including training • Interfaces to new systems needed (e.g. provisioning server – G&D) • IoT-ready proposition needed for new device categories (e.g. wearables) • Improve POS and online CX • Lead to new „On-Device“ sales channel • New device categories will appear • New SIM type needs to be implemented 1) Customers are able to use separate devices with the same eSIM profile
  • 9. 9 Impact on the power of market players with eSIM OEMs market power increases while MNOs are loosing role as key player in market and must handle growing dependencies from other players Network Access Management SIM ManagementDevice Management 1 Mobile Network Management 7 Mobile Service 4 SIM distri- bution 6 SIM- Slot 3 Device manufacturing 2 SIM manufacturing 5 Handset Subsidies Network Access Management SIM ManagementDevice Management 1 Mobile Network Management 7 Mobile Service 4 SIM-Mgmt. (SM-DP) 5 Open Market Dev. 6 embedded SIM 3 Device manufacturing 2 SIM manufacturing C. eSIM with open market devices* Network Access Management SIM ManagementDevice Management 1 Mobile Network Management 7 Mobile Service 4 SIM distri- bution 5 Open Market Dev. 6 SIM- Slot 3 Device manufacturing 2 SIM manufacturing B. Current status with open market devicesA. Past status MNOs own greatest share of market power Market power of OEMs is increasing MNOs lose another branded touchpoint and weaken retail • Though MNOs still involved in eSIM spec, the only physical product element and important touchpoint disappears • MNOs dictate content of devices, highly customized operator devices • Though SIMs are produced by manufac- turer, operators define SIM content • Apple, Google, MS define content through OS and apps • OEMs focus on direct Sales Channel • Introduction of “SIM only” tariffs * - Outlook
  • 10. 10 Impact on the power of market players with SoftSIM A complete loss of control might be a potential future scenario. That is why MNO need to clarify role definitions for a future operating model Network Access Management SIM ManagementDevice Management 1 Mobile Network Management 7 Mobile Service 3 Device manufacturing 2 SIM manufacturing C. eSIM with open market devices* Network Access Management SIM ManagementDevice Management 1 Mobile Network Management 5 Open Market Dev. 3 Device manufacturing 2 SIM manufacturing E. Open market devices, SoftSIM and OEM as MVNO* Network Access Management SIM ManagementDevice Management 1 Mobile Network Management 7 Mobile Service 5 Open Market Dev. 3 Device manufacturing 2 SIM manufacturing D. Open Market devices with SoftSIM* 5 Open Market Dev 4 SIM-Mgmt. (SM-DP) 6 embedded SIM 4 n.a. 6 Soft SIM 4 n.a. 6 Soft SIM 7 OEM as MVNO • From MNO perspective similar (C.), how- ever, fight for role in SIM management OEMs own major power over device, SIM and end customer access • OEMs offer network access as global MVNOs • MNOs are losing direct customer access and become bitpipe for OEMs * - Outlook OEMs will gain power over SIMs and devices MNOs lose another branded touchpoint and weaken retail • Though MNOs still involved in eSIM spec, the only physical product element and important touchpoint disappears

Notes de l'éditeur

  1. (MSISDN) ist die weltweit eindeutige Rufnummer MSN: Mobile Serial Number, also referred to as serial number (SN); is a 10-digit number. It is required for each SIM card capable device.
  2. (MSISDN) ist die weltweit eindeutige Rufnummer MSN: Mobile Serial Number, also referred to as serial number (SN); is a 10-digit number. It is required for each SIM card capable device.
  3. ICCID Die Nummer dient zur eindeutigen Identifizierung von SIM-Karten (MSISDN) ist die weltweit eindeutige Rufnummer IMSI eindeutigen Identifizierung von Netzteilnehmern (interne Teilnehmerkennung).
  4. Immediate and location independent connection setup & profile download No waiting for SIM delivery