This presentation explores how technology is utilised everyday by consumers, how they are increasingly becoming more dependent on technology for both help and entertainment purposes, and how the Internet is significantly advancing every day, affecting business, education, government and healthcare.
How consumers use technology and its impact on their lives
How consumers use technology and the impact it has on their lives
1. The Evolution of the Internet
How consumers use technology and its impact on our
lives.
(Redirect Notice, 2021)
2. Task 1
Prepare a presentation document illustrating how consumers use technology and its impact on their lives. You will need
to conduct online research so you can understand how audiences use technology and its impact on their lives. Your
presentation document will be a series of slides which include a collection of images, graphs and written descriptions
(see the example of a slide in the Supplementary Materials section). All of assignment 2 should be uploaded as one PDF
document with relevant links included.
3. INTRODUCTION
The Internet is significantly advancing every day, affecting business, education, government, healthcare, and how
we interact with the people around us. (How the Internet Has Changed Everyday Life | OpenMind, 2021) This
presentation will explore how consumers use technology and its impact on their lives. (Momen, 2021)
4. • In the 1960’s when computers where
first made, they were used for
government researches to share
information between one and other.
• To use one, one had to travel, or have
magnetic computer tapes sent through
the conventional postal system, as back
then computers were large and
immobile.
(A Brief History of the Internet, 2021), (U.K. Engineers
Rebuilding a Forgotten 1940s Computer, 2021)
Access to the Internet (e.g. changes in
the number of people accessing the
internet, internet speeds, etc)
5. Access to the Internet (e.g. changes in the
number of people accessing the internet,
internet speeds, etc)
According to Internet
World stats, as of ‘January
2021, there are over 4.9
billion people accessing the
internet worldwide’.
(Roser, Ritchie and Ortiz-Ospina, 2021)
(108 Internet Statistics & Facts AboutThe
Internet (2021), 2021)
6. According to the Speed test Global
Index, over the last 12 months the
mean of download speeds improved for
both mobile and fixed broadband. ‘They
reached 55.07 Mbps and 107.50 Mbps
in July 2021’. (Mcketta 2021), (Despite All
Odds, Global Internet Speeds Continue
Impressive Increase, 2021)
Access to the Internet (e.g. changes in the number of people accessing the internet,
internet speeds, etc)
7. Digital devices used by audiences (e.g.
people can access the internet via
different devices)
People now access the internet
using multiple devises, some
including:
• Smartphones,
• Laptops
• Smart TV’s
• Game consoles
8. Digital devices used by audiences (e.g. people can
access the internet via different devices)
The two most important devices for
accessing the internet in the United Kingdom
are Smartphones, with 60% of people doing
so, and Laptops, with a significant, lower
percentage of 16% of people doing so.
(Statista 2020)
The above statistics show the electronic device
usage rate in the United Kingdom (UK) as of
2020.
9. Digital devices used by audiences (e.g. people can access the
internet via different devices) most popular
‘The following chart outlines the percentage of mobile versus
desktop visits websites received in 2019 and 2020 globally’.
(Mobile vs. Desktop Usage in 2020, 2021)
10. Digital devices used by audiences (e.g. people can access the
internet via different devices)
Covid 19 has led to inevitable surge in the use of digital technologies with more and more people turning to
them to both help and entertain them during, national lockdowns and the social distancing measures placed.
(Digital 2021: Global Overview Report — DataReportal – Global Digital Insights, 2021)
11. How customers search for information (e.g. people use various online channels to
search for information and recommendations)
Search Engines
To help determine what pops
up in the search results listing,
customers often use specific
words or phrases known as
keywords to search for
information using search
engines.
(R, 2020)
12. How customers search for information (e.g. people use various online channels to search
for information and recommendations)
In 2020, a larger volume of consumers started their online shopping
searches with amazon rather using search engines. (Marketing Charts, 2020)
13. How customers search for information (e.g. people use various online
channels to search for information and recommendations)
For most consumers, the most commercially orientated queries are entered directly on retail sites, the most common one by
a far being Amazon. (eMarketer, n.d.)
(CivicScience, 2019)
14. How customers search for information (e.g. people use various online
channels to search for information and recommendations)
Transactional- DO
‘Transactional searches are where someone
is looking to purchase something specific
but hasn’t yet decided where to buy it
from’. for example, “buy clothes” or
“purchase an iPhone 8”. (Hardwick, 2021)
Navigational- GO
A Navigational search establish that
‘the user is looking for a specific
website’. for example, “YouTube” or
“Apple”.
(Hardwick, 2021)
Informational- KNOW
‘Informational searches are where
someone wants to find information’, For
example, “how to make coffee” or “dance
tutorials”.
(Hardwick, 2021)
15. What consumers buy online (e.g. people purchase different products/services
online)
• Amazon
• Flipkart
• Shopify
• eBay
Examples of E-Commerce websites:
(10 Online Shopping Statistics You Need to Know in 2021 [Infographic], 2021)
‘Ecommerce is the buying and selling of goods and services over the Internet’. (Bloomenthal, 2021)
According to eMarketer studies
‘Ecommerce sales are expected
rise growing up to 18.4 percent,
due to the Covid pandemic’.
(eMarketer 2020)
16. • According to Statista, in 2020, A
total of 55 per cent of people
shopped online In the UK, with
clothes and sports goods being the
most popular items to purchase.
Followed by food deliveries with
32 per cent of people doing so.
What consumers buy online (e.g. people purchase different products/services online)
17. (Top Online Shopping Categories [Updated Jan
2021] | Oberlo, 2021)
What consumers buy online (e.g.
people purchase different
products/services online)
• According to (Statista 2021), the most
popular category of all internet
purchases is fashion related products.
• In 2021, consumers will spend $759.5
billion on fashion related products out
of the total eCommerce expenditure
worldwide.
18. What consumers buy online (e.g.,
people purchase different
products/services online)
Some perks of shopping online instead of
in store:
• You can search for specific products and
browse multiple websites at the same
time for them
• don’t have to leave your bed
• You can opt for next-day delivery
• You have access to more product
information
(10 Online Shopping StatisticsYou Need to Know in 2021 [Infographic], 2021)
19. • As of 2021, Online Video consumption is
now the number one source of information
for a total of 66 per cent of people, and the
average person is predicted to spend 100
minutes per day and 6 hours and 48 minutes
per week watching them. (Latest Video
Consumption Statistics - 2021's Marketing
Trends, 2021)
• ‘YouTube is the most popular video site,
with over 2 billion users. Almost 5 billion
videos are watched on YouTube every day.
(YouTube 2021)
(Online Video Consumption Statistics | Millennial Studios, 2021)
Online video consumption (e.g.
changes in the amount of video
content consumed)
20. The 60 second infographic shown above illustrates what happens within one minute on the internet. It shows the
years 2020 and 2021. (Austin, 2021)
21. • Social media is now one of the most
critical activities on the internet, with the
average amount of time coming to a total
of 145 minutes per day spent using it.
(Social MediaToday) (Kinsta)
• There are currently 3.78 billion active
social media users worldwide, that’s
more than half the global population
using social media. (Social Media Today)
Consumer trends (e.g. how consumers'
use of technology has changed over
the past 3-5 years, reflecting on the
areas above)
23. Consumer trends (e.g. how consumers' use of technology has changed over the past 3-5 years,
reflecting on the areas above)
Below are a few examples of technological advancements and the latest consumer trends in 2020/2021:
Virtual Reality: Voice assistance:
Amazon has recently created an intelligent smart voice assistant capable
of completing a range of practical tasks. Most people ask Alexa to do an
array of simple voice commands. For example, one may ask Alexa to set
the alarm or reminder, play music, search the internet, and ask for
weather reports. (The Ambient, 2020)
A virtual reality headset is utilized to transport the user
to another version of reality, where they can react to
different and new environments. They are commonly
used for video games, simulators and trainers. (Carter,
2021)
Photo from (ETCentric, 2016)
Photo from (PCA Global, 2019)
24. Summary (e.g. provide a concise overview
of the key points and emphasise the impact
of technology on consumers' lives)
In conclusion, consumers are increasingly
becoming more dependent on technology
for both help and entertainment purposes.
Technology in the present is utilized in
everyday life in many ways.The high
volume of people and businesses on social
media has given consumers new channels
to communicate with brands and share
opinions with peers.
25. Script for Presentation
Introduction:
• The Internet is significantly advancing every day, affecting business, education, government, healthcare, and
how we interact with the people around us. Today I am going to be talking about how consumers use
technology and its impact on our lives.
Access to the Internet
• In the 1960’s when computers were first made, they were used for government researchers to share
information between one and other.
• To use one, one had to travel, or have magnetic computer tapes sent through the conventional postal system,
as back then computers were large and immobile. (A Brief History of the Internet, 2021), (U.K. Engineers
Rebuilding a Forgotten 1940s Computer, 2021)
• People now access the internet using multiple devises, some including Smartphones, Laptops Smart TV’s
Game consoles, wherever they are.
• According to Internet World stats, as of ‘January 2021, there are over 4.9 billion people accessing the internet
worldwide’. (Roser, Ritchie and Ortiz-Ospina, 2021), (108 Internet Statistics & Facts About the Internet (2021),
2021)
26. Script for Presentation
Digital devices used by audiences
• According to Statista 2020, The two most important devices for accessing the internet in the United Kingdom are
Smartphones, with 60% of people doing so, and Laptops, with a significant, lower percentage of 16% of people
doing so, (Statista 2020)
• Covid 19 has led to inevitable surge in the use of digital technologies with more and more people turning to them
to both help and entertain them during, national lockdowns and the social distancing measures placed.
27. How customers search for information
• To help determine what pops up in the search results listing, customers often use specific words or phrases known as
keywords to search for information, using search engines
• Some examples of search engines include google, yahoo and Bing
• According to a survey that ‘Marketing chart’ did in 2020, a larger volume of consumers started their online shopping
searches with amazon rather using search engines (Marketing Charts, 2020)
• There are 3 types of searches, transactional do, navigational go and informational know
• A Navigational search establish that ‘the user is looking for a specific website’. for example, “YouTube” or “Apple”.
(Hardwick, 2021)
• ‘Informational searches are where someone wants to find information’, For example, “how to make coffee” or “dance
tutorials”. (Hardwick, 2021)
• ‘Transactional searches are where someone is looking to purchase something specific but hasn’t yet decided where to
buy it from’. for example, “buy clothes” or “purchase an iPhone 8”. (Hardwick, 2021)
28. What consumers buy online
• Which leads me to Ecommerce, Ecommerce is the buying and selling of goods and services over the Internet’.
(Bloomenthal, 2021)
• Examples of E-commerce are Amazon, eBay and shopify
• According to Statista, in 2020, a total of 55 percent of people shopped online in the UK, with clothes and sports good
being the most popular items to purchase. Followed by food deliveries with 32 percent of people doing so.
• Some perks of shopping online instead of in store:
• You don’t have to leave your bed, you can opt for next-day delivery, you have access to more product information, and
you may have a more personalized shopping experience.
Online video consumption
• As of 2021, Online Video consumption is now the number one source of information for a total of 66 percent of people,
and the average person is predicted to spend 100 minutes per day and 6 hours and 48 minutes per week watching them.
(Latest Video Consumption Statistics - 2021's Marketing Trends, 2021)
29. Consumer trends
• Social media is now one of the most important activities on the internet, with the average amount of time coming to a
total of 145 minuities per day spent using it. (Social Media Today) (Kinsta),
• According to ‘Social Media Today’ There are currently 3.78 billion active social media users worldwide, that’s more than
half the global population using social media. (Social Media Today)
• From Artificial intelligent driverless cars to facial recognition software, Artificial technology has been constantly
improving over the last 20 years. Artificial intelligence however is seen as a potential threat to humans, as it may be
proven to be able to do the same jobs human can but better. For example, Al can ‘spot cancer in tissue slides better than
human epidemiologists. (Newton-Rex, n.d.)
• Social Media is now one of the most essential activities on the internet. As an increasing number of consumers are
creating social media accounts, there are a multitude of opportunities for business to engage with new and exciting
customers. However, they must have a good presence online as there.
30. Summary
• In conclusion, I feel as if consumers are increasingly becoming more dependent on technology for both help and
entertainment purposes. Technology is now used in everyday life in a multitude of ways. Due to the high volume of
people and business on social media it has now given consumers new channels to communicate with people, brands
and share opinions with peers.
31. Link to my blog
Link to my SlideShare
https://www.slideshare.net/BebeDyl/the-evolution-of-internet-250771261
Link to myYoutube
https://youtu.be/Aan8J7w6Mbo
https://bebeblogs101.yolasite.com/evolution-of-internet/
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