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Digital Identities: 
Social networks and Me 
@BeerBergman 
Distinguished Lecture Series 
Sciences Po Paris // Reims campus...
NSFW 
Mistakes allowed
(introduction): Avatars, formats & filters 
1. Selfies, avatars: selfportraits 2.0? 
2. « Me » as a collection 
3. Some cr...
In computing, an avatar (usually translated from Sanskrit as 
incarnation) is the graphical representation of the user or ...
Avatars: formats & filtres 
« The first four lines of a work of art are its outside boundaries » 
Matisse
Avatars, formats & filtres
« It is probably no mere historical 
accident that the word person, 
in its first meaning, 
is a mask. » 
Erving Goffman c...
Authentic 
or 
fake?
Selfies, avatars :
Cultural differences?
http://thecarceralnet.wordpress.com/2014/01/31/selfie-bingo/
https://www.youtube.com/watch?v=7qJAPLypDnE
#HolidaySelfie
« For symbolic interactionists, the self is first and foremost a reflexive process of 
social interaction. The reflexive p...
« This man, that we may call homo poeticus, endowed with a narrative and 
multiple identity, is both auctor and histrio, d...
« The public person is not made in the 
image of a unique self; 
rather, an interpretive picture 
of unique self is made 
...
« Me » as a collection
« The individual as a collection of traces » 
• Declarative traces 
• Behavioral traces 
• Documentary traces 
• Reputatio...
« The individual as a collection of traces » : declarative traces 
http://ow.ly/C2ng4
« The individual as a collection of traces » : behavioral traces 
https://www.flickr.com/photos/caseorganic/5352881586/
« The individual as a collection of traces » : documentary traces
« The individual as a collection of traces » : reputational traces 
https://twitter.com/wef/status/499072828587909121
http://webscience.blogs.usj.edu.lb/2597/les-identites-numeriques-seminaire-avec-d-cardon/
Social capital 
Trust 
Reputation 
Status 
?
Reputation, Trust 
« What people say about you. » 
E-reputation 
« What people say about you online. » 
« Strategic online...
Status 
« One’s value and importance in the eyes of the world ». 
Status is what your peers think about you, whether they ...
Strategic online self-representation ? 
Personal Branding? 
My personal Web Strategie? 
Me as a collection of persons?
« Me as a collection of persons » 
« Authenticity » and « Being yourself », advice that is emphasized over and over 
again...
A neoliberal perspective insists on 
seeing all social actors, be they people, 
communities or nation-states, 
in terms of...
« Me as a collection of persons » 
Photographer
« How can we, 
as individuals and as communities, 
develop nuanced and multiple ways to 
explore how to behave well? » 
Il...
(neoliberal culture) 
Strategic online self-representation 
Reflexivity and development of self 
(…. culture) 
What altern...
Questions? 
Thank you for your attention.
Digital Identities: Social Networks and Me
Digital Identities: Social Networks and Me
Digital Identities: Social Networks and Me
Digital Identities: Social Networks and Me
Digital Identities: Social Networks and Me
Digital Identities: Social Networks and Me
Digital Identities: Social Networks and Me
Digital Identities: Social Networks and Me
Digital Identities: Social Networks and Me
Digital Identities: Social Networks and Me
Digital Identities: Social Networks and Me
Digital Identities: Social Networks and Me
Digital Identities: Social Networks and Me
Digital Identities: Social Networks and Me
Digital Identities: Social Networks and Me
Digital Identities: Social Networks and Me
Digital Identities: Social Networks and Me
Digital Identities: Social Networks and Me
Digital Identities: Social Networks and Me
Digital Identities: Social Networks and Me
Digital Identities: Social Networks and Me
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The presentation I used for the Distinguished Lecture Series I gave at Sciences Po Paris, Reims campus, on October 1st, 2014, on Digital Identities in social networks.

The full text of the presentation can be found here: https://medium.com/@BeerBergman/digital-identities-social-networks-me-3b4c36a69b11

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Digital Identities: Social Networks and Me

  1. 1. Digital Identities: Social networks and Me @BeerBergman Distinguished Lecture Series Sciences Po Paris // Reims campus October 1st, 2014
  2. 2. NSFW Mistakes allowed
  3. 3. (introduction): Avatars, formats & filters 1. Selfies, avatars: selfportraits 2.0? 2. « Me » as a collection 3. Some critical viewpoints
  4. 4. In computing, an avatar (usually translated from Sanskrit as incarnation) is the graphical representation of the user or the user's alter ego or character. It may take either a three-dimensional form, as in games or virtual worlds, or a two-dimensional form as an icon in Internet forums and other online communities. It is an object representing the user. The term "avatar" can also refer to the personality connected with the screen name, or handle, of an Internet user. http://en.wikipedia.org/wiki/Avatar_(computing)
  5. 5. Avatars: formats & filtres « The first four lines of a work of art are its outside boundaries » Matisse
  6. 6. Avatars, formats & filtres
  7. 7. « It is probably no mere historical accident that the word person, in its first meaning, is a mask. » Erving Goffman citing Park, The Presentation of Self. 1959
  8. 8. Authentic or fake?
  9. 9. Selfies, avatars :
  10. 10. Cultural differences?
  11. 11. http://thecarceralnet.wordpress.com/2014/01/31/selfie-bingo/
  12. 12. https://www.youtube.com/watch?v=7qJAPLypDnE
  13. 13. #HolidaySelfie
  14. 14. « For symbolic interactionists, the self is first and foremost a reflexive process of social interaction. The reflexive process refers to the uniquely human capacity to become an object to one's self, to be both subject and object » « The self conceived in this way allows for agency, creative action, and the possibility of emancipatory political movement. (… Just as important, this configuration is not inconcsistent with new postmodern approaches to self and power. » (Peter L. Caller, The sociology of the self)
  15. 15. « This man, that we may call homo poeticus, endowed with a narrative and multiple identity, is both auctor and histrio, dramaturgue and actor. The fictive histories he is telling himself but specially to the others contribute to consolidating the neoliberal man’s « projected me », an augmented me, the refined me, performing as he is, fictif, a « social fake ». http://fr.slideshare.net/louisem/de-lidentit-la-prsence
  16. 16. « The public person is not made in the image of a unique self; rather, an interpretive picture of unique self is made in the image of the public person » Cahill, SE. 1988. Toward a sociology of the person.
  17. 17. « Me » as a collection
  18. 18. « The individual as a collection of traces » • Declarative traces • Behavioral traces • Documentary traces • Reputational traces http://fr.slideshare.net/louisem/de-lidentit-la-prsence
  19. 19. « The individual as a collection of traces » : declarative traces http://ow.ly/C2ng4
  20. 20. « The individual as a collection of traces » : behavioral traces https://www.flickr.com/photos/caseorganic/5352881586/
  21. 21. « The individual as a collection of traces » : documentary traces
  22. 22. « The individual as a collection of traces » : reputational traces https://twitter.com/wef/status/499072828587909121
  23. 23. http://webscience.blogs.usj.edu.lb/2597/les-identites-numeriques-seminaire-avec-d-cardon/
  24. 24. Social capital Trust Reputation Status ?
  25. 25. Reputation, Trust « What people say about you. » E-reputation « What people say about you online. » « Strategic online self-presentation plays an enormous role in increasing one’s Social status, how one is viewed both online and off. »
  26. 26. Status « One’s value and importance in the eyes of the world ». Status is what your peers think about you, whether they hold you in esteem or contempt, and the privileges that accord from this position. Status is a powerful tool that reveals the values and assumptions shared by a group ; it shows power and dynamics and the limits of egalitarian ideals Alice E. Marwick, Status update: Celebrity, Publicity & Branding in the Social Media Age (2013)
  27. 27. Strategic online self-representation ? Personal Branding? My personal Web Strategie? Me as a collection of persons?
  28. 28. « Me as a collection of persons » « Authenticity » and « Being yourself », advice that is emphasized over and over again in social media discourse, have become marketing strategies that encourage instrumental emotional labor » / Alice E. Marwick
  29. 29. A neoliberal perspective insists on seeing all social actors, be they people, communities or nation-states, in terms of corporate individualism— a flexible bundle of skills that reflexively manages oneself as though the self was a business Alice E. Marwick, Status update: Celebrity, Publicity & Branding in the Social Media Age (2013)
  30. 30. « Me as a collection of persons » Photographer
  31. 31. « How can we, as individuals and as communities, develop nuanced and multiple ways to explore how to behave well? » Ilana Gershon, Neoliberal Agency
  32. 32. (neoliberal culture) Strategic online self-representation Reflexivity and development of self (…. culture) What alternatives can we develop?
  33. 33. Questions? Thank you for your attention.
  • alfredfuhr

    Nov. 7, 2014

The presentation I used for the Distinguished Lecture Series I gave at Sciences Po Paris, Reims campus, on October 1st, 2014, on Digital Identities in social networks. The full text of the presentation can be found here: https://medium.com/@BeerBergman/digital-identities-social-networks-me-3b4c36a69b11

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