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Facebook Pages : The pursuit of Attention

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Facebook Pages : The pursuit of Attention

  1. 1. Ze Facebook Rescue Team The pursuit of attention Bilance | Formations Web 2.0 | 2011-2012
  2. 2. Ze Facebook Rescue Team Les pagesCette présentation est la première version d’un tutoriel en devenu, version bèta éternelle, comme le veut l’approche Web 2.0Même si nous avons des idées comment ajouter des sujets, nous vous invitons à nous poser vos propositions supplémentaires via vos interfaces Facebook groupes pour votre formation avec Bilance.Bon travail ! Bilance | Formations Web 2.0 | 2011-2012
  3. 3. Les pagesVotre page Facebook : pourquoi et comment - « The pursuit of attention » Ze Facebook Rescue Team Bilance | Formations Web 2.0 | 2011-2012 Photo joke Utiliser 1 appli (questions !) L’avant séjour quotes Séduire • à visiter votre site web « howto » • à « liker », commenter, partager • à visiter votre site web Pendant le séjour vidéo • à vous contacter Informer et témoigner • actualités • promotions du jour / 2 la semaine • explorer votre région : liens divers, storytelling • documenter leur séjour : demander de publier sur leurs comptes et commenter / partager L’après séjour • promouvoir les photos de vos clients sur d’autres plateformes Motiver • à partager leurs photos, vidéos, expériences écrites, … • à tagger votre activité dans leurs posts et photos • à vous recommander • à continuer à parler de vous, liker / commenter / partager
  4. 4. Les pagesVotre page Facebook : pourquoi et comment ? Ze Facebook Rescue Team Bilance | Formations Web 2.0 | 2011-2012 « All things being equal, people do business with, and refer busines to, people they KNOW – LIKE –TRUST » Bob Burg, Endless Referrals
  5. 5. Les pagesVotre page Facebook : pourquoi et comment ? Ze Facebook Rescue Team Bilance | Formations Web 2.0 | 2011-2012 Connaître KNOW • les bases : les informations explicites (« infos ») • l’intrigue : les coulisses • le partage des moments importants : les « milestones » : savoir rendre vos évènements marquants Apprécier LIKE • vos valeurs : faire attention à la façon dont vous parlez de vos sujets : l’humour, l’autodérision, le sérieux, l’empathie, sont des éléments qui peuvent déclencher le sentiment de l’appréciation • votre professionnalisme : faites attention aux détails (photos – orthographe – vidéos - …) • l’exclusivité : FB promotions, informations exclusives, jeux-concours, … Confiance et réciprocité TRUST • recommandations de vos clients • éléments vérifiables, si possible confirmés par les publications de vos clients : photos, vidéos, • réponse aux publications de vos fans, y compris aux critiques
  6. 6. Les pagesVotre page Facebook : quelques astuces, nouveautés 2012 Ze Facebook Rescue Team Bilance | Formations Web 2.0 | 2011-2012 « Pin a • la « pinned » publication se situe en haut à gauche de votre timeline post » • elle reste visible pendant 7 jours ou jusqu’à l’arrivée de son successeur • elle est un remplaçant important après la disparition des « landing pages » • les internautes peuvent vous adresser des messages non-publicsMessages • les administrateurs NE peuvent PAS envoyer des messages, mais répondre aux messages qui leur ont été envoyés • invitez vos fans à vous envoyer des messages si vous ne voulez pas avoir trop de « bruit » sur votre timeline ! • Comme cela vous aurez des fans contents et un timeline sain  • vous pouvez faire disparaître de votre timeline les publications qui ne vous plaisent pas Contrôle • attention toutefois : les fans peuvent vous demander des comptes !
  7. 7. Les pagesVotre page Facebook : quelques astuces Ze Facebook Rescue Team Bilance | Formations Web 2.0 | 2011-2012 Bon travail Bonne évolution Bonne créativité ! Beer Bergman

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