1.
Persuasive Speaking

2.
Meaning
 Persuasive speaking is the art of using words and body language to
influence an audience
 It requires the ability to appeal to the emotions and the thinking of
the listeners
 To help and guide them to accept the idea, attitude or action that
is being proposed to the speaker
 It is achieved by using arguments, rationalization, presenting
supporting information and usually emotionally appealing language
 Persuasive speaking is different from informative speaking although
they have an overlapping elements
 Persuasive speaking------------
 asks the audience to choose from among options
 Informative speaking states and clarifies options

3.
 Aims to win the audience’s agreement and commitment while
informative speaking aims to give information
 Uses emotional tone and appeals and informative speaking does
not
 Persuasion means making efforts to change or influence the
attitudes and behavior of others
 It is achieved by skilful appeal to reason and emotions
 It is the skill of using the best arguments to win over and convince
others
 It requires the ability to use symbols of communication in an
effective manner
 The persuasive speaker should be able to use words both spoken
and written, as well as non verbal methods is such a way as to have
the most influential effect on the target audience

4.
Organizing a persuasive speech
 The general principles if organization are
 The introduction should get the audience’s attention
 State the proposal clearly and give a preview of what you will
cover in the speech
 After each main point, there should be internal summary
 There must be smooth transition from one point to the next
 Content should be organized to support the proposal
 Conclusion should summarize the main points
 For persuasive speeches, a five step organization called” motivated
sequence pattern”
◦ Attention – focus listeners' attention
◦ Need – show that a real problem exists
◦ Satisfaction – Purpose a solution to the demonstrated problem
◦ Visualization – helps the audience to visualize the impact of the solution

5.
 Action – encourage and urge them to think, feel, and act
 Set a positive mood right in the begging
 Establish your credibility your training, experience,
commitment and convention
 Speak fluently throughout
 Prepare thoroughly so that so that you do not hesitate