1. BELL
 The company was established in 1983.
 Initially the company was focusing on production
of lipsticks, eye-liners and lip-liners.
 Bell was the first Polish company offering a full
range of color cosmetics.
 Today Bell is a leading cosmetic brand in Poland.
 Bell is present on more than 30 markets, including
such demanding as Russia, Ukraine, France, Spain,
Georgia, Iceland , Greece and the Middle East.
 Total plant area 8 930 m2
 Employment:
 2010 – 280 people
 2011 –330 people

2. WHY BELL?
 Leader among Polish cosmetics brands with established and stable position on
home market
 Profitable sales and successful turnover on many foreign markets
 Products of the highest world standard at a reasonable price
 Cosmetics following the latest trends, including seasonal limited collections
 Wide range of colours fulfilling each woman’s demands regardless of taste or skin
complexion
 Modern equipment for the production of cosmetics and fully prepared staff
 Our own professional laboratory supervising the quality of products
 When developing new and improving already existing formulas
we use the experience of leading French and German laboratories
 Extremely flattering, timeless, wide range of colours and shades of
cosmetics
 A variety of color cosmetics lines designed for clients of any age

3. PRODUCTS
 Stick products – lipsticks, concealers, eyeliners and lip liners
 Pressed products – powders, eye shadows, blushes, bronzers
 Liquid products with high viscosity – lip glosses
 Mousses – eye shadows, foundations, concealers, blushes,
bronzers
 Emulsions – foundations, concealers, mascaras
 Liquid products – liquid mascaras, eyeliners, eye shadows
 Loose powders – eye shadows, powders, bronzers
 Nail polishes

4. RESEARCH AND DEVELOPMENT
 New products are tested at every stage of development
 Our products are NOT tested on animals
 Modern equipment for the production of cosmetics and fully
prepared staff
 Our own professional laboratory supervising the quality of products
 When developing new and improving already existing formulas
we use the experience of leading French and German laboratories

5. QUALITY CONTROL
 Production takes place according to the standards of c-GMP and
ISO 9001:2008
 Control of raw materials and masses
 Control on every stage of the production
 Control of packaging
 Control of the final product

6. BELL Market shares

7. BELL in Poland
•Traditional trade
•Retail chains
•Drugstores

8. BELL offer for drugstores
 Full range of make-up
products
 Exposition furniture for
drugstores

9. BELL mass market

10. Mass Market

11. Bell Mass Market – coming soon
 Nail Program

12. Lip glosses – coming soon

13. Mascaras
- coming soon

14. Protective lipsticks – coming soon

15. Gift sets – seasonal edition

16. PRIVATE LABEL
 huge range of standard
formulation and colours
 modification of standard
formulation
 colour matching
 in house product development by
qualified R&D laboratory
 large selection of plastic
packaging for all products

17. FACTORY
 2 lipstick filling machines
 Lip stick / mascara filling machines
 Hot filling machine
 Device for filling and sealing tubes
 5 mixers with homonizers
 4 mixers for powders
 4 presses for powders
 Machine filling loose products
 Machine filling nail polish
 Press (Vatraco)
 2 injection molding machines (Battenfeld)
 2 automatic labeling machines

18. PRODUCTION OF PACKAGING
 16 injection molding machines
 Transfer press for production
of aluminum details
2 devices for injection blow
molding
3 ultrasound welding machines
for bottles

19. PRODUCTION POTENTIAL
PRODUCTION
PRODUCT (2 SHIFTS )/PIECES
LIPSTICK 25 000
LIP GLOSS 50 000
LIQUID EYELINER 50 000
FOUNDATION 30 000
EYELINER / AUTOMATIC CONCEALER 5 000 – 6 000
EYE SHADOW / POWDER 30 000 / 12 000
MOUSSE PRODUCTS / PROTECTIVE
44 000
PRODUCTS