The Value Of Competitor Analysis On Social Media

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Conducting a competitor analysis on your social media platforms can be time consuming - however, it is well worth it. We quickly scan the type of data available to show you what you can find out about your competition in the marketplace.

Marketing Business Technology

The Value Of Competitor Analysis
This presentation will explain the true
value of competitor analysis work on
social media

@datifyuk | www.datify.co.uk | 01733 865094

Comparison & Context Are King
Without
context, social
media metrics are
meaningless…

@datifyuk | www.datify.co.uk | 01733 865094

But Most Still Focus On Number 1
Facebook
insights & other
native tools only
give you your
metrics
@datifyuk | www.datify.co.uk | 01733 865094

It’s Time To Branch Out
Lack of
knowledge and
time available
are the key
issues, and we
can help
@datifyuk | www.datify.co.uk | 01733 865094

The Data Available On Social

@datifyuk | www.datify.co.uk | 01733 865094

What To Do With This Data

@datifyuk | www.datify.co.uk | 01733 865094

Optimise Your Strategy
Once you
understand your
performance vs.
competitors you
can amend your
strategy to improve
@datifyuk | www.datify.co.uk | 01733 865094

Improve Your ROI
Optimising your content
allows your social media
channels to perform
better, and your ROI to
increase – a no brainer!
@datifyuk | www.datify.co.uk | 01733 865094

So What Are You Waiting For?

@datifyuk | www.datify.co.uk | 01733 865094

www.datify.co.uk
info@datify.co.uk
@datifyuk
01733 865094

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The Value Of Competitor Analysis On Social Media

1. The Value Of Competitor Analysis

2. The Value Of Competitor Analysis This presentation will explain the true value of competitor analysis work on social media @datifyuk | www.datify.co.uk | 01733 865094

3. Comparison & Context Are King Without context, social media metrics are meaningless… @datifyuk | www.datify.co.uk | 01733 865094

4. But Most Still Focus On Number 1 Facebook insights & other native tools only give you your metrics @datifyuk | www.datify.co.uk | 01733 865094

5. It’s Time To Branch Out Lack of knowledge and time available are the key issues, and we can help @datifyuk | www.datify.co.uk | 01733 865094

6. The Data Available On Social @datifyuk | www.datify.co.uk | 01733 865094

7. Fan Growth Tracking Brand Competitor 1 Facebook Audience Size 12,000 10,000 8,000 6,000 4,000 2,000 - @datifyuk | www.datify.co.uk | 01733 865094 Competitor 2

8. Engagement Rate Tracking Brand 1 Competitor 1 Competitor 2 Weekly Engagement Rate 2.50% 2.00% 1.50% 1.00% 0.50% 0.00% 4th November 11th November 18th November Week Commencing @datifyuk | www.datify.co.uk | 01733 865094 25th November 2nd December

9. Post Velocity Comparisons BRAND PAGE Avg. Post Engagement 1.50% 1.00% 1 0.50% Date @datifyuk | www.datify.co.uk | 01733 865094 Date 15th 14th 13th 12th 11th 10th 9th 8th 7th 0.00% 6th 0 Avg. Engagement Rate 2 15th 14th 13th 12th 11th 10th 9th 8th 7th 6th 5th 4th 3rd 0.00% 2nd 0 1st 1 0.50% 2.00% 5th 2 3 4th 1.00% 2.50% 3rd 1.50% 3 3.00% 4 2nd 4 3.50% 1st 2.00% Avg. Post Engagement 5 Number of Posts 2.50% 5 Number of Posts 6 Number of Posts Avg. Post Engagement Number of Posts Competitor Activity

10. Post Type Comparisons Number of Posts Competitor Page Avg. Post Engagement 20 1.50% 15 1.00% 10 0.50% 5 0 0.00% Photo Video 2.50% 30 Number of Posts 2.00% Avg. Post Engagement 35 Avg. Post Engagement 2.50% 25 Number of Posts 30 Number of Posts 2.00% 25 20 1.50% 15 1.00% 10 0.50% 5 0 Status Content Type @datifyuk | www.datify.co.uk | 01733 865094 0.00% Photo Video Content Type Status Avg. Post Engagement Brand Page

11. Post Time Analysis Number of Posts 0 5 10 15 20 00:00 02:00 04:00 Time Of Day 06:00 08:00 10:00 12:00 14:00 16:00 18:00 20:00 22:00 Brand Competitor 1 @datifyuk | www.datify.co.uk | 01733 865094 25 30 35 40

12. Daily Mention Comparison Brand Competitor 1200 DAily Mentions 1000 800 600 400 200 0 @datifyuk | www.datify.co.uk | 01733 865094

13. What To Do With This Data @datifyuk | www.datify.co.uk | 01733 865094

14. Optimise Your Strategy Once you understand your performance vs. competitors you can amend your strategy to improve @datifyuk | www.datify.co.uk | 01733 865094

15. Improve Your ROI Optimising your content allows your social media channels to perform better, and your ROI to increase – a no brainer! @datifyuk | www.datify.co.uk | 01733 865094

16. So What Are You Waiting For? @datifyuk | www.datify.co.uk | 01733 865094

17. www.datify.co.uk info@datify.co.uk @datifyuk 01733 865094

The Value Of Competitor Analysis On Social Media

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