Capital raising myth #1: Great business IDEAS get funded. This slide deck takes a visual look at why this isn't the case.

1. Why great business STORIES get funded,
not great business IDEAS.
By Ben Hucker
Principal & Founder
IEVOKE

2. The great
capital
raising
myth:
"Great
business
IDEAS get
funded."

3. Some great business IDEAS that
weren't able to secure seed or
venture money

4. Not such great IDEAS
75%
% of startups that
fail within 3
years of receiving
venture capital
investment

5. Clearly there is more at play than the
intrinsic IDEA of a business when it
comes to securing investment?

6. If great business IDEAS do not get
funded then what does get funded?

7. "Great business
STORIES
get funded."
- Bill Fisher, Entrepreneur & Author of
The 6 Secrets of Raising Capital

8. Humans
are
motivated,
moved, by
emotion

9. Great business STORIES elcicit emotion

10. At IEvoke, we help you create a
compelling business STORY

11. Your STORY can't be a
work of fiction though

12. It has to be
substantiated

13. And it has to be
made
memorable

14. We help you:
Tell your story,
Substantiate your story, &
Make your STORY memorable.

15. 1. Elevator Pitch
2. One-Page Summary
3. Formal Presentation
We build your STORY into
3 key documents:

16. We take you...
From this... To this

17. Our service is
on-demand

18. We offer a fixed-fee pricing point
so you can budget with certainty

19. We work best with busy
entrepreneurs and advisors

20. Technology & Innovation
Our focus is:

21. Don't let your
business IDEA
end up on the
scrapheap

22. Contact us today to schedule
a FREE consultation
+61 3 9005 6350
info@ievoke.com.au IEVOKE