1. | |August 2015
19CIOReview
D
igital marketing is an
unprompted, unpredictable,
and volatile industry. The latest
challenge is providing a complete view
of customer data, no matter the source,
and then segment based on need and
learnings. AscentCRM, a Marketing
Services Provider, offers a SaaS platform
that provides an overall analysis of
interactions with customers, including
eCommerce, Brick and Mortar purchases
and email communications. Located in
Boulder, CO, “Our company chiefly offers
web-based software that enables highly
targeted, multi-channel communications
direct to prospects and customers,” says
Ben Lockett, VP of Sales, AscentCRM.
“Too often our clients tell us that they’re
spending tons of cash on creating silos of
customer data, but getting no value out
of it”
AscentCRM addresses the market
challenges in three specific phases
‘Integrate, Analyze and Execute.’ In
Phase One, a proprietary Customer Data
Integration (CDI) and Extract Transform
Load (ETL) engine integrates any form of
customer data silo. In the Second Phase,
AscentCRM’s portal delivers insights
in to customer’s geographical location,
lifetime value, and average order value,
and calculates a Recency, Frequency,
Monetary (RFM) score to allow for
identification of high value and low value
customers. “We also create customer
profiles so that our clients can target
customers online,” adds Lockett. In the
Last Phase, AscentCRM’s experts help
clients to build and execute marketing
campaigns for customers and prospects
through digital and direct marketing
channels such as email, social, text and
email.
AscentCRM’s software, 360 Con-
nect, provides organizations with a 360
degree view of interactions with custom-
ers, including online/offline communica-
tions. “360 Connect is exclusively de-
signed for marketing teams who connect
with their customers on a regular basis,”
elaborates Lockett. In addition, Ascent-
CRM integrates transactional and contact
sources such as point of sale, eCommerce
and social media sweep stakes. “We also
append each record with demographic at-
tributes like gender, marital status, pres-
ence of children and educational level,”
adds Lockett. 360 Connect is web-based
software which provides secure and scal-
able solutions that can be accessed from
anywhere, at any time.
Along with 360 Connect,AscentCRM
offers services that test and measure
online and offline campaign performance.
For instance, the Thule analytics
project uncovered metrics that reveal
consumer insights such as behavior,
preferences, and purchase patterns. With
AscentCRM’s 360 Connect, Thule was
able to provide actionable marketing
strategies based around communicating
with existing customers. Another client
Ragnar, a Relay race organizer, had
trouble in targeting their interested
participants. Using AscentCRM’s
software, the client utilized customer
behavior factors such as geography and
race history to segment their database.
AscentCRM’s targeting strategy enabled
Ragnar to send highly personalized and
relevant content, increasing overall
engagement rates and ROI.
“With a dedicated, account team
approach we help clients get the
maximum use out of our solutions,” says
Lockett. “We’re not a company that just
throws our technology over the wall and
hope it works.”
The company is expanding its
horizons to the mid-market who can
equally take advantage of the solutions
offered. “10 years ago, it was the Disney
and Bank of Americas of the world that
needed to get value from integrated
customer data. Now this need has trickled
down to the mid-market.”
AscentCRM
360 Degree View of Interaction with Customers
With a dedicated,
account team
approach we help
clients get the
maximum use out of
our solutions
Ben Lockett
Digital
SOLUTION PROVIDERS
20 MOST PROMISING
Marketing
2015