SlideShare une entreprise Scribd logo
1  sur  6
Télécharger pour lire hors ligne
Benchmark Email, telling you about how the  New EU Regulations Impact Email Marketers .
Given the nature of email marketing, your subscribers may be a worldwide audience. New laws taking effect in Europe in the Spring of 2011 can subject you to major financial penalties for doing something as normal and innocent as automatically placing a cookie on your visitor’s computer.
The European Union has passed a new regulation that takes effect right across their 27 member nations on April 26, 2011. It deems any cookie that can be stored or accessed from any EU resident's computer may be placed only if the user "has given his or her consent, having been provided with clear and comprehensive information." Violations are subject to a fine of approximately $8,000 for each and every case.
Surfing the web would be brought to a screeching halt by the requirement to physically approve each site's serving of a cookie.
Disregarding this legislation may be a mistake that many email marketers may not want to risk, given the EU's successful fining of Microsoft for over a billion dollars.
Cookie Monster: New EU Regulations Impact Email Marketers Stayed informed by following Benchmark Email on Twitter  @BenchmarkEmail . . .

Contenu connexe

En vedette

History of music videos
History of music videosHistory of music videos
History of music videoshumaira28
 
Corso di carni
Corso di carniCorso di carni
Corso di carnidonasapo
 
ตอม
ตอมตอม
ตอมjarudee
 
ภาคกลาง
ภาคกลางภาคกลาง
ภาคกลางjarudee
 
Fqf 2009 test
Fqf 2009 testFqf 2009 test
Fqf 2009 testjimmTPL
 
Vdomainhosting wordpress-seo-checklist20151016e
Vdomainhosting wordpress-seo-checklist20151016eVdomainhosting wordpress-seo-checklist20151016e
Vdomainhosting wordpress-seo-checklist20151016eGuy Cook
 
Recording films
Recording filmsRecording films
Recording filmshumaira28
 

En vedette (13)

History of music videos
History of music videosHistory of music videos
History of music videos
 
Corso di carni
Corso di carniCorso di carni
Corso di carni
 
ตอม
ตอมตอม
ตอม
 
Ws5 1-3
Ws5 1-3Ws5 1-3
Ws5 1-3
 
Hf2012 01 hidaya presentation_hist graduateswb-ae
Hf2012 01 hidaya presentation_hist graduateswb-aeHf2012 01 hidaya presentation_hist graduateswb-ae
Hf2012 01 hidaya presentation_hist graduateswb-ae
 
White House
White HouseWhite House
White House
 
ภาคกลาง
ภาคกลางภาคกลาง
ภาคกลาง
 
Abraham Lincoln
Abraham LincolnAbraham Lincoln
Abraham Lincoln
 
Ws4.1.5
Ws4.1.5Ws4.1.5
Ws4.1.5
 
Fqf 2009 test
Fqf 2009 testFqf 2009 test
Fqf 2009 test
 
Vdomainhosting wordpress-seo-checklist20151016e
Vdomainhosting wordpress-seo-checklist20151016eVdomainhosting wordpress-seo-checklist20151016e
Vdomainhosting wordpress-seo-checklist20151016e
 
Recording films
Recording filmsRecording films
Recording films
 
Ws4.1.5
Ws4.1.5Ws4.1.5
Ws4.1.5
 

Dernier

Another Day, Another Default Judgment Against Gabe Whitley
Another Day, Another Default Judgment Against Gabe WhitleyAnother Day, Another Default Judgment Against Gabe Whitley
Another Day, Another Default Judgment Against Gabe WhitleyAbdul-Hakim Shabazz
 
One India vs United India by Dream Tamilnadu
One India vs United India by Dream TamilnaduOne India vs United India by Dream Tamilnadu
One India vs United India by Dream TamilnaduDreamTamilnadu
 
Por estos dos motivos, defensa de JOH solicita repetir juicio
Por estos dos motivos, defensa de JOH solicita repetir juicioPor estos dos motivos, defensa de JOH solicita repetir juicio
Por estos dos motivos, defensa de JOH solicita repetir juicioAlexisTorres963861
 
Anantkumar Hegde
Anantkumar Hegde  Anantkumar Hegde
Anantkumar Hegde NewsFeed1
 
Right to Privacy Case Studies PDF …………..
Right to Privacy Case Studies PDF …………..Right to Privacy Case Studies PDF …………..
Right to Privacy Case Studies PDF …………..mathiasanna557
 
Light Rail in Canberra: Too much, too little, too late: Is the price worth th...
Light Rail in Canberra: Too much, too little, too late: Is the price worth th...Light Rail in Canberra: Too much, too little, too late: Is the price worth th...
Light Rail in Canberra: Too much, too little, too late: Is the price worth th...University of Canberra
 
EED - Profits uncontained. An analysis of container shipping ETS surcharges
EED - Profits uncontained. An analysis of container shipping ETS surchargesEED - Profits uncontained. An analysis of container shipping ETS surcharges
EED - Profits uncontained. An analysis of container shipping ETS surchargesEl Estrecho Digital
 
Green Aesthetic Ripped Paper Thesis Defense Presentation_20240311_111012_0000...
Green Aesthetic Ripped Paper Thesis Defense Presentation_20240311_111012_0000...Green Aesthetic Ripped Paper Thesis Defense Presentation_20240311_111012_0000...
Green Aesthetic Ripped Paper Thesis Defense Presentation_20240311_111012_0000...virgfern3011
 

Dernier (8)

Another Day, Another Default Judgment Against Gabe Whitley
Another Day, Another Default Judgment Against Gabe WhitleyAnother Day, Another Default Judgment Against Gabe Whitley
Another Day, Another Default Judgment Against Gabe Whitley
 
One India vs United India by Dream Tamilnadu
One India vs United India by Dream TamilnaduOne India vs United India by Dream Tamilnadu
One India vs United India by Dream Tamilnadu
 
Por estos dos motivos, defensa de JOH solicita repetir juicio
Por estos dos motivos, defensa de JOH solicita repetir juicioPor estos dos motivos, defensa de JOH solicita repetir juicio
Por estos dos motivos, defensa de JOH solicita repetir juicio
 
Anantkumar Hegde
Anantkumar Hegde  Anantkumar Hegde
Anantkumar Hegde
 
Right to Privacy Case Studies PDF …………..
Right to Privacy Case Studies PDF …………..Right to Privacy Case Studies PDF …………..
Right to Privacy Case Studies PDF …………..
 
Light Rail in Canberra: Too much, too little, too late: Is the price worth th...
Light Rail in Canberra: Too much, too little, too late: Is the price worth th...Light Rail in Canberra: Too much, too little, too late: Is the price worth th...
Light Rail in Canberra: Too much, too little, too late: Is the price worth th...
 
EED - Profits uncontained. An analysis of container shipping ETS surcharges
EED - Profits uncontained. An analysis of container shipping ETS surchargesEED - Profits uncontained. An analysis of container shipping ETS surcharges
EED - Profits uncontained. An analysis of container shipping ETS surcharges
 
Green Aesthetic Ripped Paper Thesis Defense Presentation_20240311_111012_0000...
Green Aesthetic Ripped Paper Thesis Defense Presentation_20240311_111012_0000...Green Aesthetic Ripped Paper Thesis Defense Presentation_20240311_111012_0000...
Green Aesthetic Ripped Paper Thesis Defense Presentation_20240311_111012_0000...
 

Cookie Monster: New EU Regulations Impact Email Marketers

  • 1. Benchmark Email, telling you about how the New EU Regulations Impact Email Marketers .
  • 2. Given the nature of email marketing, your subscribers may be a worldwide audience. New laws taking effect in Europe in the Spring of 2011 can subject you to major financial penalties for doing something as normal and innocent as automatically placing a cookie on your visitor’s computer.
  • 3. The European Union has passed a new regulation that takes effect right across their 27 member nations on April 26, 2011. It deems any cookie that can be stored or accessed from any EU resident's computer may be placed only if the user "has given his or her consent, having been provided with clear and comprehensive information." Violations are subject to a fine of approximately $8,000 for each and every case.
  • 4. Surfing the web would be brought to a screeching halt by the requirement to physically approve each site's serving of a cookie.
  • 5. Disregarding this legislation may be a mistake that many email marketers may not want to risk, given the EU's successful fining of Microsoft for over a billion dollars.
  • 6. Cookie Monster: New EU Regulations Impact Email Marketers Stayed informed by following Benchmark Email on Twitter @BenchmarkEmail . . .