1. • Gutierrez Cesar
• Ibrahim Samera
• Joseph Willymena
• Piva Benedetta

2. Introduction
• Benji Bikez exports used and completely restored
motorcycles to Chile.
• Benji Bikez Team Members:
– Has experience;
– Knowledge; and
– Know-how.

3. Introduction
Why Chile?
• One of the most prosperous nations within Latin America;
• Government policies encourage foreign direct investments;
• Most progressive retail sector in South America; and
• Strong demand for consumer durables.

4. Management Plan
Human Resources
• Mechanic in Atlanta: a reliable person
• Two key people in Chile:
Alberto Gazzo
knows the local motorcycles
Cesar Gutierrez industry very well
speaks spanish fluently; He will be a representative agent to
experience in selling motocycles help us build and manage local
marketing relationships in Chile
He will develop the market and learn
the culture and business
environment

5. Management Plan
Location
• Santiago de Chile: the capital and the largest city of Chile
• The population of Santiago has seen a steady increase over the
years
• We will rent a place and use it as a dealership
• This place has to be large enough to allow us to create a showroom,
an office, and a small warehouse where to keep motorcycles before
selling them.

6. Management Plan
Shipping
• We will purchase motorcycles from local public auctions and
sellers and will export them to Chile.
• UPS, FedEx or DHL.

7. Marketing Plan
Marketing Objectives
• Target young males in growing affluent middle class segment; and
• Offer high quality product demanded by the target consumers.

8. Marketing Plan
Marketing Objectives
• Exploit our strength:
– a solid foundation in United States; and
– prior exporting experience of members of our team.
• Minimize the affects of our weakness:
– being a new entrant of a foreign market environment
– by aligning ourselves with an importing agent with local market
experience.

9. Marketing Plan
Marketing Objectives
• Take advantage of opportunities:
– government incentives (bilateral free-trade agreement);
– Access to credit;
– ranked 49/183 countries for ease of doing business by the World
Bank.
• Counter threats:
– By offering better quality bikes at comparable prices.

10. Marketing Plan
Marketing Objectives
• Advertising will be done via:
– Radio;
– The World Wide Web; and
– Various forms of guerilla marketing.
• Price determination:
– Competitively and strategically set; and
– Segmenting and targeting a profitable niche consumer segment.

11. Marketing Plan
Pricing
• Cost of our Products
 $2000-$5000
Investment asking price
$ 150 - 200,000
• Selling price
$4000-13,000

12. Financial Plan
Income statement
• Revenue (in thousands)
– Gross sales $250
– Less sales returns & allowance 200
Net Sales $50
Cost of Sales
Beginning inventory $360
plus goods purchased 165
Total Goods Available $525
Less ending inventory 500
Total Cost of Goods Sold $25
Gross profit $25

13. Financial Plan
Balance Sheet - 1st year
• Assets (in thousands)
Current assets
Cash $54
Net accounts receivable $367
Inventory $177
Temporary investment $12
Prepaid expense $2
Total Current Assets $612

14. Financial Plan
• We expect to have a great gain in profit after the first two
years after our advertising starts to pay off.
• We plan on building our clients and start having more
advanced orders from our customers.

15. Financial Plan
Comparable tax rates between countries such as Chile’s
18% corporate income tax and the United State’s
comparable federal corporate income tax.
However, after totaling the many different tax brackets:
Property + insurance + unemployed + etc
= 25% in Chile’s
= 46% in United State’s

16. Summary
Chile example:
http://moto.mercadolibre.cl/MLC-37818909-yamaha-yzf-r6-_JM
US example:
http://nashville.craigslist.org/mcy/2654482167.html
http://atlanta.craigslist.org/atl/mcy/2691028122.html

17. Summary
• Chile offers the perfect environment for a small exporter
to thrive:
– open market economy
– well regulated business environment
– growing middle class
– high demand for products

18. Conclusion
• By taking advantage of all that Chile has to offer, we
believe that we will be successful.
Thank you!