1. Increased
traffic
Page views
Average
visit
duration
More
sessions
Visitors are spending 2
minutes and 30 seconds
compared to 15 sec
industry average.
A user can have multiple
sessions, and a session
can comprise of
multiple page views.
Website
minutes
28%
41%
14.027average monthly
page visits
19.821average monthly
page visits
20152014
increase in
visits since
last year
523.7302:30
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Gehl Annual Report
2014—15

2. Subscribers
to our blog
Location
of visitors
US 38%
DK 5,90%
UK 5,50%
AU 4,60%
1. USA
2. Denmark
3. UK
4. Germany
5. Australia
6. Brazil
7. Canada
8. India
9. Spain
10. Sweden
2321people
2588people
Nov
2015
Oct
2014
1. A new heart for São Paulo
— São Paulo, Brazil) 6191
2. Paving the way for city change
—Brighton, UK 2256
3. Unrolling a welcome mat
for the people of New York
—New York, USA 1792
4. Reinstating small-scale
neighbourhoods in the megacity
—Chongqing, China 831
5. Envisioning the streets of
East Midtown Manhattan
— New York East Midtown 643
6. A more people-friendly megacity
—São Paulo pilot projects 540
Top 6 cases
Total
page views
Top locations of our subscribers:
25
Gehl Annual Report
2014—15

3. Reach
Social media
Followers Top 8 Retweets
Facebook
5006
1 Jan Gehl on how he wants
the public space to be the
living room of a city.
53 36 46267
2 How would you build a city
from scratch? According
to Jan Gehl: “build for
people, not for pomp”
#peoplefirst #gehl
40 33 54033
3 The world's longest chalk
painting is in Copenhagen.
Nørrebrogade was decorated
by Copenhageners #streetart
29 25 40322
4 Slow Streets list some
key ingredients for a
successful public space
after chatting to Jan Gehl
27 20 31107
5 “You as citizens have to
decide what kind of city you
want, and then demand
that city” #TEDxTalk
25 35 34426
6 "Understanding the
human scale and how we
use our spaces is vital in
improving our cities"
22 20 28050
7 "He doesn't like to talk
about pedestrians – he
always talks about people."
#citiesforpeople #graz #gehl
21 18 38189
8 Jan Gehl talks to the
German-language newspaper
@SZ about making cities
more people friendly
20 8 32891
Retweets Likes
twitter
17600
Instagram
3662
LinkedIn
8188
Number of people
sharing our tweets
47%increase
since
last year
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Gehl Annual Report
2014—15

4. Since launching our new Gehl
communication platform in May
2014, we have seen some very
exciting developments on our web
and social media fronts. For starters
an increase of 41% in traffic to our
website in the last year!
The Gehl website has had as many as
237.856 sessions this past year! The website
has been visited by 155.518 people (users)
– an increase of 28% from last year.
Also, the website has over a half million page
views! (523.730 to be precise). With regards to
users, sessions and page views, Gehl is well
above average in Northern Europe, compared
to industry average*. The website has a
good amount of traffic from North America,
which is promising, and building momentum
for our internationalization strategy.
Most of our followers are from the US,
Scandinavia and the UK - and the number of
Spanish-speaking followers are increasing.
People are truly interested in knowing more
about us. On many websites, people spend one
minute or less, but on the Gehl site, visitors
are spending an average of 2.30 minutes not
just on the front page, but also exploring
numerous pages on the site. This means
Gehl website
& social media
Supporting our brand
we do really well with reader engagement
compared to industry average, since 46%
of our users go beyond the front page.
Relevant and inspiring content drives visits!
The blog is widely read, commented, and
shared – quality content is still king. The Gehl
blog is a window to our world, giving people a
chance to look behind the scenes and raise the
awareness of impact of our work. 2563 people
currently subscribe to our blog and news and
this number is well above industry average.
On social media, the trend is also positive – on
twitter, we now have more than 17.600 followers
– a rise of 46.7% since last year. This number
of followers has the potential of reaching the
feeds of a staggering 229.329 people (estimated
twitter reach). A pretty significant increase
testifying that the more relevant things you
share, the more people will follow your media
outlets. Sharing our news, blogs, and other
content on social media is actually driving
traffic to the site. Social media links generate
about 10% of traffic to the Gehl website.
*The industry average for this report is Architecture for
sites between 500-999 avg. hits per day. These results are in
comparison to 156 other websites that Google selected.
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Gehl Annual Report
2014—15