A presentation I gave at the Bangkok Web Meetup, on the 6th December, 2016 about content marketing, customer segmentation and sales funnels.

1. Company Name
DRIVING CONVERSIONS
WITH
CONTENT

2. Who’s Ben?

3. What’s in this for me?
Why and what of content
Customer Segmentation
Sales funnels

4. Why Content
Long term investment
Brand development
Organic traffic generation

5. Content what?
Google
What is Google’s product?
Social
Express yourself
Video
Cord cutting & Microtainment

6. Customer Segmentation
Divide & conquer
Segment your audience into groups
Id or Ego
Create Personas

7. Persona Creation
https://offers.hubspot.com/free-template-creating-buyer-personas

8. Persona Creation
https://offers.hubspot.com/free-template-creating-buyer-personas

9. Persona Creation
https://offers.hubspot.com/free-template-creating-buyer-personas

10. Persona Creation
https://offers.hubspot.com/free-template-creating-buyer-personas

11. How Many?

12. Sales Funnels

13. Sales Funnels
TOFU
Blog posts
Webinars
Big content (games, tools, long-form content, parallax scroller)
Comprehensive guides
Videos
Email newsletters

14. Sales Funnels
MOFU
Case studies
How-to content that showcases your products
Demo videos
Product descriptions and data sheets
Your Very Own Turbo Encabulator
For a number of years now, work has been proceeding in order to bring perfection to the crudely conceived idea of a transmis
sion that would not only supply inverse reactive current for use in unilateral phase detractors, but would also be capable of aut
omatically synchronizing cardinal grammeters. Such an instrument is the turbo encabulator.
Now basically the only new principle involved is that instead of power being generated by the relative motion of conductors
and fluxes, it is produced by the modial interaction of magneto-reluctance and capacitive diractance.
The original machine had a base plate of pre-famulated amulite surmounted by a malleable logarithmic casing in such a way
that the two spurving bearings were in a direct line with the panametric fan. The latter consisted simply of six hydrocoptic
marzlevanes, so fitted to the ambifacient lunar waneshaft that side fumbling was effectively prevented.
The main winding was of the normal lotus-o-delta type placed in panendermic semi-boloid slots of the stator, every seventh
conductor being connected by a non-reversible tremie pipe to the differential girdle spring on the "up" end of the
grammeters.
The turbo-encabulator has now reached a high level of development, and it’s being successfully used in the operation of
novertrunnions. Moreover, whenever a forescent skor motion is required, it may also be employed in conjunction with a drawn
reciprocation dingle arm, to reduce sinusoidal repleneration.

15. Sales Funnels
BOFU
Testimonials
Reviews
Product features and CTA
Features of product
Payment options

16. After the sale
The sale isn’t the final action
Customer nurturing through
automation
Customer support and help documentation
Special offers
Insider how-to’s
Email outreach and follow-up
Effective product UX

17. Thankyou & Questions