Perfect Target Audience
Benjamin Thomas-Lewin

Types of film noir audience
• Film noir has many types of audience these can
range from teens with the aim of the film to
show them ‘life’ in the 1900’s however there are
also much more violent film noirs aimed at an
older audience as much more of an action film
from their own times. There is also the middle
aged film noirs that aim to remind or educate
people on what society used to be like or at least
the directors perspective of it.

Our ideal audience
• I think our ideal audience would be a middle
aged audience or an audience between 16-25 as a
secondary target. This is because of the way in
which our film involves complicated plots that
we can learn from the popular BBC show
‘Sherlock’ can achieve a wide viewership but is
popular amongst the 16-25 year olds but also the
parents age between 40-50.

What we originally thought about our
target audience
• “My perfect audience member would
be interested in history possibly as
well as crime movies and would likely
be well dressed and formal to reflect
many of the aspects of typical film
noir. They would likely have interests
in more classical music as this is very
common amongst film noirs and also
be in favour of both posh dinners like
film noir or at the other end of the
spectrum very easy takeaway food
and simple meals.”

Target Audience Now
• I now think that are target audience may be
either side of what we originally thought:
• Either Mid 40’s or late teens early 20’s
• Interests in classical music and a variety of more
modern music
• Most likely from a working class background
• Interests in mystery and crime solving films as
well as liking a good plot line
• Also interests in tv shows such as ‘Sherlock’,
‘CSI’, ‘Silent Witness’ to name a few

Why the change in audience
• I think as we made the opening sequence and
where in the later stages of planning we realised
that to get our film to be successful we would
need to bring it up to date with modern times
however we wanted to keep away from neo noir
as we felt this had been overdone and wasnt a
very new thing to do. I also think that as the plot
was planned we realised that the film would be
much more suited to a crime solving audience
rather than a simple murder audience