Getting hired 101 | Lessons from Where's Waldo
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Getting hired 101 | Lessons from Where's Waldo
- 1. Getting Hired 101 | Leveraging LinkedIn Benjamin W. Jackson LinkedIn Global Customer Operations – Talent Solutions
- 2. 2
- 3. Fail in fast forward. Lessons that shaped my perspective Benjamin W. Jackson Customer Engagement Strategist, Intentional Leader, Entrepreneur Greater Omaha Area l Online Media www.linkedin.com/in/benjaminwjackson ©2014 LinkedIn Corporation. All Rights Reserved. 3
- 4. Modern Job Seeking Becoming Waldo 01 Establish Your Online Identity 02 03 Develop your professional network Strategically pursue job opportunities Become a Search Wizard Relationships Matter Optimize Your Profile Research and Connect Get Recommended Groups, Influencers & Connections Get Endorsed ©2014 LinkedIn Corporation. All Rights Reserved. 4 Reduce the noise Search like a pro Job Seeker 2.0
- 5. STEP #1 Establishing your online professional identity
- 6. Our Mission. Connect the world’s professionals to make them more productive and successful
- 7. The world’s largest professional network 91% 1 277M+ 1 Members Worldwide Growing at more than two members per second Fortune 100 companies use LinkedIn Talent Solutions to hire >3M 2 Company Pages ©2014 LinkedIn Corporation. All Rights Reserved. 1 As of Oct 29 2013 2 As of June 27, 2013
- 8. Our Vision. Create economic opportunity for every professional in the world
- 10. The business of connecting talent with opportunity Talent Solutions Providing passive recruiting at scale and adding social relevancy to active job searches ©2014 LinkedIn Corporation. All Rights Reserved. Marketing Solutions Delivering marketers targeted access to one of the most influential, affluent and educated audiences on the web 10 Premium Subscriptions Enabling professionals to be more productive with premium tools tailored by customer segment
- 11. 01 Ask the Wizard ©2014 LinkedIn Corporation. All Rights Reserved. 11
- 12. 01 Identity Connect, find, and be found
- 13. 01 Optimize Your Profile Customize your URL 1. Short term experience 2. Ongoing involvement 3. Strategic level advising 1. Job & career highlights 2. Company & industry notes 3. Personal Notes ©2014 LinkedIn Corporation. All Rights Reserved. 13
- 14. 01 Social Validation | Recommendations Ask some of your connections – like other service members and former colleagues – to write recommendations of your work. Justin Fowler Owner of Fowler & Associates Insurance Services “ Ben is a great idea man, reliable business partner, and an individual with a high degree of integrity. I've been extremely impressed by the creative campaigns that he developed while running his own companies in the past as well as the advice he has given me and other professionals on our marketing programs. Ben has a way of getting people enthused about their projects and delivering on deadlines that will impress you. You can count on him to help your business and you will enjoy the process. October 15, 2010, Justin was Benjamin's client ©2014 LinkedIn Corporation. All Rights Reserved. 14
- 15. 01 Social Validation | Endorsements Adding skills and expertise makes it easy for your connections to endorse you for your knowledge and strengths, and helps you show up in relevant searches. Most Endorsed For… 99+ Awesomeness 57 Good Looking 47 Funny 35 Smells nice 15
- 16. STEP #2 Developing your professional network
- 17. 02 Relationships Matter It isn’t what you know, it is who you know… Connect with people you know and trust Manage those relationships and add value to others Join groups that your connections and prospective employers are involved in ©2014 LinkedIn Corporation. All Rights Reserved. 17
- 18. 02 Relationships Matter It isn’t what you know, it is who you know… ©2014 LinkedIn Corporation. All Rights Reserved. 18
- 19. 02 Relationships Matter It isn’t what you know, it is who you know… ©2014 LinkedIn Corporation. All Rights Reserved. 19
- 20. STEP #3 Strategically pursue job opportunities
- 22. 03 Find Open Opportunities Find jobs by keyword, title, company and a number of filters by leveraging advanced search. ©2014 LinkedIn Corporation. All Rights Reserved. 22 22
- 23. 03 Think like a hiring manager • Can you describe your Most Significant Accomplishment? • Scenario: How would you solve our current business problem? ©2014 LinkedIn Corporation. All Rights Reserved. 23 23
- 24. 03 Think like a recruiter • We only hire interesting people who add value. • Culture is my biggest concern, qualifications & experience are secondary • When in doubt, do something. ©2014 LinkedIn Corporation. All Rights Reserved. 24 24
- 25. 03 Don’t be that guy. ©2014 LinkedIn Corporation. All Rights Reserved. 25 25
- 26. Modern Job Seeking Becoming Waldo 01 Establish Your Online Identity 02 03 Develop your professional network Strategically pursue job opportunities Become a Search Wizard Relationships Matter Optimize Your Profile Research and Connect Get Recommended Groups, Influencers & Connections Get Endorsed ©2014 LinkedIn Corporation. All Rights Reserved. 26 Reduce the noise Search like a pro Job Seeker 2.0
- 27. Transforming the way the world works.
- 28. Questions? linkedin.com/in/benjaminwjackson BenjaminWJackson.com twitter.com/benjacksonlive slideshare.net/BenjaminWJackson ©2014 LinkedIn Corporation. All Rights Reserved. 28
- 29. Appendix Where’s Waldo and Where’s Wally images were used without permission from the author and leveraged with the purpose of entertainment and general awesomeness. To get more Waldo, go to whereswaldo.com. Buy the books, join the community and have fun searching for all things Waldo! ©2014 LinkedIn Corporation. All Rights Reserved. 29
Notes de l'éditeur
- With a show of hands, how many of you remember this guy?He’s always hiding amongst some overcrowded situation, dressed similarly to 90% of the others on some medieval battle, absurd carnival, or random overcrowded 70s beach. Whether you liked him or not, he’s an icon. An image that is sought after (literally). Despite his non-sensical attire and friendly exterior, we love to find Waldo. I’ve always wondered why he needed a cane though. Which he still used on the 70s beach, which I cannot figure out how that worked out… What can we learn from Waldo?He’s a sharp dressed man. Well coordinated and great posture.He’s pretty ordinary, yet we all want to find him. He’s built a strong brand and a reason to be found. Remember that sense of accomplishment when you’ve finally found him? Recruiters and hiring managers feel the same way.He has a rock-solid network. He has great friends who are always trying to help him.In order to find Waldo, you need a very specific plan. We all know the goal of Where’s Waldo, but many of us go about it a different way.For our conversation today, I’d like to go over a number of lessons we can learn from Waldo and his friends and walk you through how you can leverage modern technology to be found in a noisy world. If you’ll agree to go on a journey with me for the next 40 minutes or so, I promise I’ll add value to you and help you leverage the world’s most powerful job searching engine to help you get the job you want, when you want it.I ask for only your participation and for a few, subtle, self-indulgent moments. I ask that you listen to the message, take a few notes, and prepare to ask questions at the end of our time. Does that sound fair to everyone? Head nods and yes words?
- A bit of my background…Today, I manage a local team of 20 Enterprise Support reps in Omaha, who focus on sales and technical support, account setup and management, and manage a global project that focuses on optimizing corporate customer product adoption. Translation, I help marry industry-leading recruiting technology to people at massive scale. My job focus is on behavioral analysis, both internal and external. I pride myself on understanding people. Most of my education has been through failure. Some small, some much larger in scale.I learned talent acquisition the hard way:I started my first company at the age of 23. I hired my friends. Then I hired my family. Then I realized that I no longer had either. I built a process for understanding the most qualified people for the positions I had opened and I learned how to stack rank them, based on the traits I saw as being most successful. This is not unlike almost any company. After taking that startup to more than $1M in annual revenue, I realized the reason I had acquired such a successful team as an outside consulting firm nearly had convulsions when I shared with them the expense lines on my payroll. You see, the reason I had the top talent in the industry wasn’t because I had the best process, it was because I offered the best compensation. A flaw I was both very proud of and committed to be more careful with in the future…After I was unable to resurrect that company from the financial pit I had dug, I moved to a luxury vacation rental operation in Northern California, where I refined my skills in talent management and built the most successful sales, marketing, and customer support team in the area and surpassed a substantial quota, despite the sale of 1/3 of the company assets merely 3 months into my role. Despite the massive sales growth, again, I was working for a company with very little upside. It was then that I recognized a number of the tactics I’ll share with you, in hopes you don’t need to go through the same thing. I understood my brand and marketed myself, built strong, meaningful business relationships, and strategically positioned myself for incredible opportunities.Today, My direct team today comprised of 20 employees and I work for the world’s largest professional networking site, LinkedIn, and have never been more at peace. I love my work, my family, and I’m in a position today, that most cannot fathom attaining in their entire lives.As far as recruiting, last year I completed 103 Interviews in 2013. Our flagship product and industry-leading product is called LinkedIn Recruiter (We made 1.1 Billion on this product alone last year)
- Identity: Know who you are and market your strengthsFind and be found. Build strategic relationships, but don’t ask for anything without giving somethingFind job opportunities and strategically apply for themPick 5 or fewer positions you are within 1 level of attaining Think like a salesperson. How can I find the decision maker, hiring manager, recruiter, co-workers. Review the position, then search it for others with the same title. They are your insiders.Ask your insiders 3 relevant questions: 1. What does your best teammate look like/act like? 2. What is one interesting thing you are working on today or in the near future that you are most excited about? 3. Can you tell me about the management & company culture (often these are directly related)
- For us, fundamentally changing the way the world works begins with our mission statement: To connect the world’s professionals to make them more productive and successful. This means not only helping people to find their dream jobs, but also enabling them to be great at the jobs they’re already in.
- We’re making great strides toward our mission:LinkedIn has over 259 million members, and we’re now adding more than two members per second. This is the fastest rate of absolute member growth in the company’s history. Sixty-six percent of LinkedIn members are currently located outside of the United States.LinkedIn counts executives from all 2013 Fortune 500 companies as members; its corporate talent solutions are used by 91 of the Fortune 100 companies.More than 3 million companies have LinkedIn Company Pages.LinkedIn members did over 5.7 billion professionally-oriented searches on the platform in 2012.[See http://press.linkedin.com/about for a complete list of LinkedIn facts and stats]
- But, we’re just getting started. By our measure, there are more than 640 million professionals in the world. And roughly 3.3 billion people in the global workforce. Ultimately, our vision is to create economic opportunity for every professional, which we believe is an especially crucial objective in light of current macroeconomic trends.
- Our most important core value is that members come first. We develop products across three dimensions to deliver value to our members: 1. Professional Identity, which helps professionals connect, find, and be found;LinkedIn is the most powerful, professionally-oriented search engine on the planet. In becoming a member, you are carving out a piece of digital real estate and creating your professional profile of record. When you need to find someone, connect with someone, do a business deal or tap professional knowledge, LinkedIn is the place to go. 2. Insights, which help people get the information and knowledge they need to be great at what they do; A fire hose of unique and valuable information, knowledge, data and insight flow through the LinkedIn network as a result of our members connecting and sharing.Our job is to build products that derive information and insights from that data for our members to help them be better at what they do every day. Examples of some of these products are LI Today, Groups, Homepage3. And Everywhere, which ensures that our platform works wherever our members work, regardless of where they are, on the Web or off. We live in an age where we can no longer expect our members to be tethered to their desks. We live in a mobile, ubiquitous computer age. LinkedIn is focused on providing members with access to their professional identity and insights wherever they may be -- whether it is on and off the desktop or on and off LinkedIn.com. We know our members will still visit other sites, and we want to continue to scale our API offerings to provide value to our members no matter where they are.If you’re taking time to build your professional identity, network and knowledge..the sum total of our value proposition is that LinkedIn will enable our members to find dream jobs and be great at jobs they’re already in.
- …This meaningfully contributes to the growth of our three diverse revenue streams – Talent Solutions, Marketing Solutions, and Premium Subscriptions:Talent Solutions:As the world’s largest professional network, LinkedIn is the single best place to connect with passive and high-quality active job candidates. LinkedIn Talent Solutions improves the efficiency of recruiting the best at scale, giving recruiting teams a competitive edge in the war for talent. [LinkedIn uniquely possesses an unprecedented wealth of accurate and up-to-date professional information, the full extent of which can only be accessed through LinkedIn Talent Solutions. We provide the tools that enable recruiting teams to understand their target audience, position their company as the employer of choice, engage with relevant, high-quality candidates at scale and accurately measure their results.]Marketing Solutions:LinkedIn Marketing Solutions helps advertisers and marketers reach influential, affluent and highly-educated audiences in a very relevant and engaging way. LinkedIn has the most valuable audience by composition anywhere on the internet. This global and unique asset gets products and services in front of right professional at right time. [LinkedIn Marketing Solutions helps advertisers/marketers reach influential, affluent and highly-educated audiences in a very relevant and engaging way. It has three competitive advantages over any other online platform: Scale, Accuracy, and Portfolio: Scale: Over 238 million members that are all professionals; one of the most influential, affluent and highly educated audiences on the Web; more decision makers, higher average household incomes, and more college or post-college graduates than U.S. visitors of many leading business websites. Accuracy: Rich profile-based targeting allows advertisers to reach very specific audiences; targeting includes by geography, job function, industry, company size, seniority, age, gender, company name, LinkedIn Group and even job title. Portfolio: A suite of high-impact and engaging products helps advertisers get their messages across, from text-based ads to massive display campaigns to socially-driven branding opportunities like Company Pages and Groups.] Premium Subscriptions:LinkedIn Premium Subscriptions are tailored for an array of member needs and segments, to provide the right/additional tools to enable customers to be better at what they do every day / more productive and successful in their careers. The aim of our three business lines, and all of the products and services we develop is to connect talent and opportunity at a massive scale, and to make the world’s professionals more productive and successful. In doing so, we aspire to create economic opportunity for every professional in the world.
- For us, fundamentally changing the way the world works begins with our mission statement: To connect the world’s professionals to make them more productive and successful. Create economic opportunity for every professional in the worldThis means not only helping people to find their dream jobs, but also enabling them to be great at the jobs they’re already in. We are the world’s largest professional network. As of today, we have more than 277 million members worldwide, with executives from every single Fortune 500 company. LinkedIn members did over 5.7 billion professionally-oriented searches on the platform in 2012.Here is the inside secret: Getting found is a relatively simple equation.
- Pause here.Okay. Now is where this gets a bit interactive. Pull out your phones, ipads or laptops and follow with me. Most of my slides were build with the desktop in mind, but our award-winning mobile app is pretty awesome, too.
- Fact: In a research study conducted just last year, we discovered that 41% of professionals consider volunteer work as valuable as paid work when researching candidates. Here’s the problem: less than ½ of people who have volunteered, put it on their resume. Add volunteerism to your resume. Be yourself.On a personal level, I am a devoted husband and father of 2 (for now), and love being outdoors, working out, and playing almost any sport. If I can't beat you at a sport, I'll work at it until I can. :) Even ping pong...
- Social validation
- Think of these as keywords. Remember our focus is the search.
- People buy from people they like and trust3.8 Million followers
- Find job you want.Research company.View profiles.Use InMail. (Premium subscription)Ask relevant questions.
- Make a list of current team members.
- 4 ways to win at WaldoOld fashioned way – you just look left to right, top to bottom, like you’d read a book.Grab a marker – cross out where he’s not. This feels great to do, but kind of a jerk move.Use a template.Recruit someone else. Discover they’ve already seen this book. Depending on your stubbornness level, this might be useful. Remember point #2 – relationships matter?For our purposes, let’s factor in the last 2.
- In my experience, I refined my list to 5 companies I was willing to leave my job for.
- Think like a recruiter. Lou Adler: recognized as on of the world’s top recruiting experts. 500 K followers and posts regularly.
- 5 examples of the best pre-interviews:Researched every member of my team, provided insight on each of them. Asked me what the biggest challenge I had recently faced was and what I did to handle it.Spoke with no fewer than 10 members of my team before the call. Understood my business and challenges.Knew and could recite our mission, vision, and core value statements. Worst: Movember
- Worst: Movember experience.
- Identity: Know who you are and market your strengthsBuild strategic relationships, but don’t ask for anything without giving somethingFind job opportunities and strategically apply for themPick 5 or fewer positions you are within 1 level of attaining Think like a salesperson. How can I find the decision maker, hiring manager, recruiter, co-workers. Review the position, then search it for others with the same title. They are your insiders.Ask your insiders 3 relevant questions: 1. What does your best teammate look like/act like? 2. What is one interesting thing you are working on today or in the near future that you are most excited about? 3. Can you tell me about the management & company culture (often these are directly related)