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  FLATTENING THE LEARNING CURVE 
EURO IA
SEPTEMBER 22. 2020
@BENNOLOEWENBERG
EuroIA
2020
@BennoLoewenberg
black slides = serious stuff
Source:MauroRego
@BennoLoewenberg
You want to do a presentation
and have too much to tell ?
@BennoLoewenberg
content content content content content content content con-
tent content content content content content...
@BennoLoewenberg
content content content content content content content con-
tent content content content content content...
@BennoLoewenberg
(buzz)word capacity
of audience
@BennoLoewenberg
(buzz)word capacity
of audience
 FLATTEN 
@BennoLoewenberg
Or you must give a talk and nothing to say ?
@BennoLoewenberg
expectation level
of audience
@BennoLoewenberg
expectation level
of audience
 RAISE 
@BennoLoewenberg
either way, you want to be perceived as an expert
telling something of relevance
about a certain topic ?
@BennoLoewenberg
Source:TheHitchhiker’sGuidetotheGalaxy
@BennoLoewenberg
THE UX
RESCUE KIT
@BennoLoewenberg
  BUT FIRST … 
@BennoLoewenberg
… build up some attention
	 by telling something, that sounds meaningful
	 and fits to the event and it’s...
“ Instead of saying it with your own words
	 use a quote from someone famous
	 to make it so !”
more impressive
@BennoLoew...
“ UX strategy
	 or business ?
	 Impress with
	 Peter Drucker !”
@BennoLoewenberg
“ Something (even just
	faintly) UI design-related ?
	 Show-off with Steve Jobs !”
@BennoLoewenberg
“ Innovation or
	 {Whatever} Thinking ?
	 Brag with Albert Einstein !”
@BennoLoewenberg
@BennoLoewenberg
  AND NOW … 
@BennoLoewenberg
… start with graphics
	 your audience is familiar with
@BennoLoewenberg
@BennoLoewenberg
  THE BELL 
hmmm … smells statistics
best for UX research
& analytics
@BennoLoewenberg
Place these dots
onto the line
@BennoLoewenberg
  THE HYPE CYCLE 
YEAH !
BOOH !
absolute must for
any “future” tech
Behav. design ?
@BennoLoewenberg
  THE HYPE CYCLE 
 THEUNCANNYVALLEY 
@BennoLoewenberg
CREEPY
COMFY
perfect for
IoT & Bots
  THE UNCANNY VALLEY 
@BennoLoewenberg
growth hacking,
marketing & sales
  THE HOCKEY STICK 
@BennoLoewenberg
  THE LONG TAIL 
conversion rate &
search engine
optimizazion
@BennoLoewenberg
Place these dots
onto the line
@BennoLoewenberg
  THE CIRCLE 
this says
product
@BennoLoewenberg
Place these arrows
onto the line
  THE CIRCLE 
@BennoLoewenberg
  THE CIRCLE 
Lean UX/Startup
& Circular Design
@BennoLoewenberg
  THE LOOPINGS  
good for Agile, New Work
@BennoLoewenberg
  THE LOOP 
Design Thinking
plus Lean
@BennoLoewenberg
  THE HELIX 
Innovation, Science
@BennoLoewenberg
THE workhorse
good for nearly every topic
a must for UX-related content
  THE VENN 
Diagram
UX & more
@BennoLoewenberg
Wie Zellteilung
safe to use
for most topics
absolutely perfect
for IA & Data Science
  THE VENN 
Triagram...
@BennoLoewenberg
  THE VENN 
Groooowth
@BennoLoewenberg
  THE VENN 
Mandala
Ikigai,
Resilience,
Mindfulness,
@BennoLoewenberg
  THE PYRAMID 
@BennoLoewenberg
  THE PYRAMID 
Strategy,
User Needs,
Value Proposition
@BennoLoewenberg
  THE PYRAMID 
 THEFUNNEL 
@BennoLoewenberg
  THE FUNNEL 
Sales,
Nudging
@BennoLoewenberg
  THE DIAMONDS 
Human-Centered
Design
@BennoLoewenberg
  THE DIAMONDS 
+ Development
@BennoLoewenberg
  THE DIAMONDS 
@BennoLoewenberg
try different shapes
and arrangements
@BennoLoewenberg
  THE PROCESS 
Design Thinking
@BennoLoewenberg
  THE HONEYCOMB  try different shapes
and arrangements
Tenets,
Omni-Channel
@BennoLoewenberg
THING
HUMAN  THE WEB 
Profiles,
Scoring,
Analysis
@BennoLoewenberg
Distribute these dots
across the area
@BennoLoewenberg
  THE MATRIX 
SWOT,
Potential
& more …
@BennoLoewenberg
  THE ICEBERG 
Hidden
complexity
@BennoLoewenberg
  QUIZ & ACTIONS 
Win Your “Iceberg Diamonds”
BENNO’S
UX BINGO
@BennoLoewenberg
  @BENNOLOEWENBERG 
 LINKEDIN  / TWITTER
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Flattening the Learning Curve – a Clever Diagram Can Tell More Than 1000 Buzzwords #EuroIA20

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How to be taken seriously as subject matter expert while presenting, even remote(ly)?

So, you want to do a presentation and have too much or tell or must give a talk and nothing to say? You cannot risk to exceed your audiences’ (buzzword) capacity and need to make them relate to your content quickly, even with low attention span or bandwidth ?

No problem: don’t bother about the amount and quality of your content. The right diagrams come to the rescue and help to convey the message or to cover the void.

Spice up your content with highly tweetable slides, your audience expects to see, using the must-have familiar yet impressive “info” graphics that signal know-how in UX, IA, etc.

This talk illustrates hands-on examples helping you to decide when to use what graphic, that you cannot miss to use in order to leverage being perceived as an expert telling something of relevance about a certain hot topic visually … and the video of this talk shows cool animations too.

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Flattening the Learning Curve – a Clever Diagram Can Tell More Than 1000 Buzzwords #EuroIA20

  1. 1.   FLATTENING THE LEARNING CURVE  EURO IA SEPTEMBER 22. 2020 @BENNOLOEWENBERG EuroIA 2020
  2. 2. @BennoLoewenberg black slides = serious stuff Source:MauroRego
  3. 3. @BennoLoewenberg You want to do a presentation and have too much to tell ?
  4. 4. @BennoLoewenberg content content content content content content content con- tent content content content content content content content content content content content content content content con- tent content content content content content content content content content content content content content content con- tent content content content content content content content content content content content content content content con- tent content content content content content content content content content content content content content content con- tent content content content content content content content content content content content content content content con- tent content content content content content content content
  5. 5. @BennoLoewenberg content content content content content content content con- tent content content content content content content content content content content content content content content con- tent content content content content content content content content content content content content content content con- tent content content content content content content content content content content content content content content con- tent content content content content content content content content content content content content content content con- tent content content content content content content content content content content content content content content con- tent content content content content content content content
  6. 6. @BennoLoewenberg (buzz)word capacity of audience
  7. 7. @BennoLoewenberg (buzz)word capacity of audience  FLATTEN 
  8. 8. @BennoLoewenberg Or you must give a talk and nothing to say ?
  9. 9. @BennoLoewenberg expectation level of audience
  10. 10. @BennoLoewenberg expectation level of audience  RAISE 
  11. 11. @BennoLoewenberg either way, you want to be perceived as an expert telling something of relevance about a certain topic ?
  12. 12. @BennoLoewenberg Source:TheHitchhiker’sGuidetotheGalaxy
  13. 13. @BennoLoewenberg THE UX RESCUE KIT
  14. 14. @BennoLoewenberg   BUT FIRST … 
  15. 15. @BennoLoewenberg … build up some attention by telling something, that sounds meaningful and fits to the event and it’s audience
  16. 16. “ Instead of saying it with your own words use a quote from someone famous to make it so !” more impressive @BennoLoewenberg
  17. 17. “ UX strategy or business ? Impress with Peter Drucker !” @BennoLoewenberg
  18. 18. “ Something (even just faintly) UI design-related ? Show-off with Steve Jobs !” @BennoLoewenberg
  19. 19. “ Innovation or {Whatever} Thinking ? Brag with Albert Einstein !” @BennoLoewenberg
  20. 20. @BennoLoewenberg   AND NOW … 
  21. 21. @BennoLoewenberg … start with graphics your audience is familiar with
  22. 22. @BennoLoewenberg
  23. 23. @BennoLoewenberg   THE BELL  hmmm … smells statistics best for UX research & analytics
  24. 24. @BennoLoewenberg Place these dots onto the line
  25. 25. @BennoLoewenberg   THE HYPE CYCLE  YEAH ! BOOH ! absolute must for any “future” tech Behav. design ?
  26. 26. @BennoLoewenberg   THE HYPE CYCLE   THEUNCANNYVALLEY 
  27. 27. @BennoLoewenberg CREEPY COMFY perfect for IoT & Bots   THE UNCANNY VALLEY 
  28. 28. @BennoLoewenberg growth hacking, marketing & sales   THE HOCKEY STICK 
  29. 29. @BennoLoewenberg   THE LONG TAIL  conversion rate & search engine optimizazion
  30. 30. @BennoLoewenberg Place these dots onto the line
  31. 31. @BennoLoewenberg   THE CIRCLE  this says product
  32. 32. @BennoLoewenberg Place these arrows onto the line   THE CIRCLE 
  33. 33. @BennoLoewenberg   THE CIRCLE  Lean UX/Startup & Circular Design
  34. 34. @BennoLoewenberg   THE LOOPINGS   good for Agile, New Work
  35. 35. @BennoLoewenberg   THE LOOP  Design Thinking plus Lean
  36. 36. @BennoLoewenberg   THE HELIX  Innovation, Science
  37. 37. @BennoLoewenberg THE workhorse good for nearly every topic a must for UX-related content   THE VENN  Diagram UX & more
  38. 38. @BennoLoewenberg Wie Zellteilung safe to use for most topics absolutely perfect for IA & Data Science   THE VENN  Triagram IA, Data Science, …
  39. 39. @BennoLoewenberg   THE VENN  Groooowth
  40. 40. @BennoLoewenberg   THE VENN  Mandala Ikigai, Resilience, Mindfulness,
  41. 41. @BennoLoewenberg   THE PYRAMID 
  42. 42. @BennoLoewenberg   THE PYRAMID  Strategy, User Needs, Value Proposition
  43. 43. @BennoLoewenberg   THE PYRAMID   THEFUNNEL 
  44. 44. @BennoLoewenberg   THE FUNNEL  Sales, Nudging
  45. 45. @BennoLoewenberg   THE DIAMONDS  Human-Centered Design
  46. 46. @BennoLoewenberg   THE DIAMONDS  + Development
  47. 47. @BennoLoewenberg   THE DIAMONDS 
  48. 48. @BennoLoewenberg try different shapes and arrangements
  49. 49. @BennoLoewenberg   THE PROCESS  Design Thinking
  50. 50. @BennoLoewenberg   THE HONEYCOMB  try different shapes and arrangements Tenets, Omni-Channel
  51. 51. @BennoLoewenberg THING HUMAN  THE WEB  Profiles, Scoring, Analysis
  52. 52. @BennoLoewenberg Distribute these dots across the area
  53. 53. @BennoLoewenberg   THE MATRIX  SWOT, Potential & more …
  54. 54. @BennoLoewenberg   THE ICEBERG  Hidden complexity
  55. 55. @BennoLoewenberg   QUIZ & ACTIONS  Win Your “Iceberg Diamonds”
  56. 56. BENNO’S UX BINGO @BennoLoewenberg
  57. 57.   @BENNOLOEWENBERG   LINKEDIN  / TWITTER

How to be taken seriously as subject matter expert while presenting, even remote(ly)? So, you want to do a presentation and have too much or tell or must give a talk and nothing to say? You cannot risk to exceed your audiences’ (buzzword) capacity and need to make them relate to your content quickly, even with low attention span or bandwidth ? No problem: don’t bother about the amount and quality of your content. The right diagrams come to the rescue and help to convey the message or to cover the void. Spice up your content with highly tweetable slides, your audience expects to see, using the must-have familiar yet impressive “info” graphics that signal know-how in UX, IA, etc. This talk illustrates hands-on examples helping you to decide when to use what graphic, that you cannot miss to use in order to leverage being perceived as an expert telling something of relevance about a certain hot topic visually … and the video of this talk shows cool animations too.

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